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Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
Curated by Roger Harris
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INFOGRAPHIC: How Consumer Packaged Goods Brands Perform On Facebook - AllFacebook

INFOGRAPHIC: How Consumer Packaged Goods Brands Perform On Facebook - AllFacebook | Harris Social Media | Scoop.it
Facebook users are twice as likely to click on ads for consumer packaged goods, and mobile CPG ads drive 2.2 times the engagement of desktop ads and lead to five times more likes, according to a recent study by enterprise marketing technology provider Unified.

Via Mike Ellsworth
Roger Harris's insight:

Retail brands can do quite well on Facebook.

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65% of U.S. Social Media Users Get News on Just One Social Network

65% of U.S. Social Media Users Get News on Just One Social Network | Harris Social Media | Scoop.it
The vast majority of Americans who use social media for news only get that news from one social network, and Facebook is the king, according to a new study.
Roger Harris's insight:

It's important to have a play on the leading social networks, but engagement on Facebook still needs to be a key focus for marketers.

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Facebook Marketing for Business: Don't Be Lazy!

Facebook Marketing for Business: Don't Be Lazy! | Harris Social Media | Scoop.it
Social networks such as Facebook certainly aren’t doing much to stop the onslaught of lazy marketing that's been on the rise.
Roger Harris's insight:

This article in +Social Media Today dissects how so-called social media experts take the lowest hanging fruit. Seasoned marketer +Pam Moore takes bandwagon marketers to task for failing to offer clients the best strategic approaches.

She also gives Facebook a smackdown for enabling RAMs (Random Acts of Marketing). Pam says the bottom line for social media engagement is to always ask why you are doing something.

As followers of my social presence will know, I am a big believer in this school of thought. As I have said, the other big question is, "Am I providing value?" If you can't answer that question, then you need to go back to the drawing board. 

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Marketers need to understand the bad side of using Facebook

Marketers need to understand the bad side of using Facebook | Harris Social Media | Scoop.it
According to a BBC article published today, a University of Michigan study finds that Facebook use...
Roger Harris's insight:

A University of Michigan study finds that Facebook use makes people feel worse about themselves. Interesting. But what does that mean? It seems to raise more questions than answers. If it's true, why do people spend so much time on Facebook? 

Here are my musings on why marketers need to understand the research's implications for brand engagement.

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Does Linkedin "Likes" and Engagement Really Count Like Facebook, Twitter or Google Plus?

Does Linkedin "Likes" and Engagement Really Count Like Facebook, Twitter or Google Plus? | Harris Social Media | Scoop.it
Linkedin Authorship When I think about engagement on Linkedin (Linkedin Authorship, imagine that!), I think of the professional site with over 200 million members and growing, as the social media s...

Via Mike Ellsworth
Roger Harris's insight:

LinkedIn should outweigh other sites for B2B especially. LinkedIn provides the facility to make professional connections that are a lot more tenuous on Facebook and Twitter. However, most small scale marketers will still tend to focus on Facebook and Twitter for B2C for ease of use and reach.

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Mike Ellsworth's curator insight, July 3, 2013 12:13 PM

This article says, yes, LinkedIn should outweigh other sites.

 

Via @b2bsales

Mike Ellsworth's comment, July 6, 2013 4:33 PM
Roger, I agree. Engagement on LinkedIn is way more important for B2B.
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Which Social Network is Best for B2B Marketing?

Which Social Network is Best for B2B Marketing? | Harris Social Media | Scoop.it
Facebook, Twitter, LinkedIn, Google+, and YouTube all need to be in the toolbox of any serious B2B online marketer, but investing wholly in one of these social network will greatly help any B2B marketer increase his or her bottom line.
Roger Harris's insight:

Does your business rely on B2B? If so, you need to consider which social networks to focus your efforts on.

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The Evolution of Facebook Marketing - Ignite Social Media

The Evolution of Facebook Marketing webinar with Jim Tobin and Erica McClenney of Expion.
Roger Harris's insight:

Interesting overview of Facebook Marketing from Ignite CEO Jim Tobin.

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Facebook 'Home' Will Be Great for Ad Data, but Bad for Brand and Media Apps

Facebook 'Home' Will Be Great for Ad Data, but Bad for Brand and Media Apps | Harris Social Media | Scoop.it
Weaker app presence for brands, and stronger data for Facebook.
Roger Harris's insight:

Facebook Home offers a new opportunity for brands to enter the mobile ad space, but it may also limit the scope for brands to develop a strong presence on mobile.

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Facebook Wants to Know How You Feel With a New Look Status Update

Facebook Wants to Know How You Feel With a New Look Status Update | Harris Social Media | Scoop.it
Rolling out this week on Facebook, people can now express what they're watching, reading, listening to, eating, drinking or how they're basically feeling in status updates.
Roger Harris's insight:

Of course, there will be the usual outcry, but Facebook will have its way in the end. The question is, how will this affect brands' engagement tactics?

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What Facebook’s New News Feed Means for your Marketing Strategy

What Facebook’s New News Feed Means for your Marketing Strategy | Harris Social Media | Scoop.it
On March 7th, 2013 Facebook announced it’s biggest change in News Feeds to date, calling it the “best personalized newspaper in the world.” We took a look at how this change will affect social marketers and how you can make it work best for you.
Roger Harris's insight:

The fast pace of social media change demands that you have an effective strategy to take advantage and to stay ahead of competitors.

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Brands: Please Stop Trying to Start Conversations On Twitter

Brands: Please Stop Trying to Start Conversations On Twitter | Harris Social Media | Scoop.it
brands need to lean that twitter is not about them, its about current events and pop culture--things people are interested in.
Roger Harris's insight:

Think about it. Social media is not advertising. Social media is relationship-building. 

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A snapshot of what users from five social networks looked like in 2012 | Digital Trends

A snapshot of what users from five social networks looked like in 2012 | Digital Trends | Harris Social Media | Scoop.it
Pew studied Facebook, Twitter, Tumblr, Pinterest, and Instagram to get a better look at what types of users were on these social networks in 2012.
Roger Harris's insight:

Enjoy this  tasty snack of statistics tidbits from Pew. It would have been nice to have LinkedIn and Google+ for the main course.

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Everything You Wanted to Know About Facebook Groups

Everything You Wanted to Know About Facebook Groups | Harris Social Media | Scoop.it
Knowing the ins and outs of Facebook Groups can be difficult. Here's a walkthrough of the basics for creating, joining and leaving groups.
Roger Harris's insight:

Facebook groups are an underutilized but useful way of building a community around a cause or a topic. If it's properly managed, a group may get more traction than a brand page

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Major changes coming to a social media network near you in 2014

Major changes coming to a social media network near you in 2014 | Harris Social Media | Scoop.it
The New Year is less than a month away! For small business owners, now is the perfect time to take a look at improving online marketing and social media strategies for 2014 when major changes to popular social networks like Facebook, Twitter and...
Roger Harris's insight:

Here's a useful review of important changes to your favorite social networks including:

1. Biz star ratings on Facebook

2. Twitter tool for follower recommendations 

3. Shared endorsements on Google+

4. Advertising on Instagram

5. Showcase pages on LinkedIn

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Facebook Expands 'Partner Categories'

Facebook in April introduced a targeting feature called “partner categories” that uses members’ online purchasing histories and location to tailor ads. It allows marketers to target ads across some 500 specific audience segments using third-party data from providers, including Acxiom, Epsilon and Datalogix.

Roger Harris's insight:

Hypertargeting is here, but can it work for everyone? 

As Facebook evolves its ad platform, marketers have the ability to target prospects with ever greater precision. FB has created "partner categories," based on user interest, purchasing history and geo. Today, they expanded the number of categories to 1,000. 

Such precision targeting yields dividends. According to this article in MediaPost , "Hyundai recently used the feature to reach auto intenders, resulting in the sale of 2.1 times more cars to that audience." The question for independent markets is whether small brands can this approach just as successfully. 

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Study of Facebook Fans Online

Study of Facebook Fans Online | Harris Social Media | Scoop.it
Ever wonder when Facebook users are online? Facebook has offered a new glimpse into when fans are actually logged onto Facebook. We decided to take a look at the data and see how it varied from brand to brand.
Roger Harris's insight:

This article by the founder of Edgerank Checker offers insights into when page users are most active on Facebook. One key finding is that the worst day of the week (measured by Reach) was either a Monday or Tuesday among the 20 pages analyzed. 

Also interesting is that Thursday and Friday were the best days of the week for Reach. The question is, how actioanable is the data? My counsel here is to be wary of strangers bearing gifts. The data is certainly interesting, but should IMO not be relied upon to manage your own Facebook activity.

You need to understand your audience. For example, if your audience are avid church-goers or sports fans, maybe they won't be online on a Sunday.  Or maybe your audience is online before work, so your posts stand a better chance of appearing in their feed before 9 am. Or maybe not. 

The point is that you don't know until you have crunched your own numbers. The take home is that a sound strategy must be built on analysis of your specific audience. Generalizations are a place to start, but the essence of social media is to tailor content and engagement to your own user base. You need to do the grunt work of looking at your Page's insights and performing the analyses. If you rely on pooled data, you could easily frittering away valuable content when it might have less impact.

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Infographic: 10 ways to write better Facebook posts

Infographic: 10 ways to write better Facebook posts | Harris Social Media | Scoop.it
These tips will take your status updates from boring to brilliant.
Roger Harris's insight:

Facebook is such a firehose that increasing your Edgerank is the only way to ensure post virality. Edgerank begins with having high quality posts that include context, images and are in the Goldilocks zone for length (not too long, not too short). Crappy posts are a waste of time and result in low fan activity. Here are 10 useful tips to keep top of mind when posting on your Facebook pages.

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Risky Business: Can Liking a Facebook Page Cost You Your Job?

Risky Business: Can Liking a Facebook Page Cost You Your Job? | Harris Social Media | Scoop.it
Attorney Kerry O'Shea Gorgone discusses an ongoing case involving Facebook "likes," free speech, and wrongful termination.
Roger Harris's insight:

While Liking a page does acknowledge importance of a topic, it does not necessarily imply support or endorsement. For instance, I "Like" (quote marks important here) far right and far left pages and other fringe pages because I get insight into groups and ideologies I'd otherwise understand poorly.

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Facebook Vs Twitter

Facebook Vs Twitter | Harris Social Media | Scoop.it
Who will win the great social media war?
Roger Harris's insight:

Facebook versus Twitter? It's not a question of winning. They serve different purposes and different audiences.

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Social Networking For Marketers: How Pinterest Crushes Facebook [Infographic]

Social Networking For Marketers: How Pinterest Crushes Facebook [Infographic] | Harris Social Media | Scoop.it
Pinterest has a higher concentration of people who are in a ‘buy’ state of mind, while Facebook users are more interested in interacting with friends - and brands.
Roger Harris's insight:

Even if you don't have photos, a graphic workflow can still be a way to engage Pinterest users.

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Are all your social media eggs in one basket? - The risk of focusing just on Facebook or Twitter

Are all your social media eggs in one basket? - The risk of focusing just on Facebook or Twitter | Harris Social Media | Scoop.it


If you are focused just on one or two social media channels, such as Facebook or Twitter, you need to rethink your approach.

 

Roger Harris's insight:

If you're reading this on Scoop.it, chances are you are spreading your social media risk. Here's my blog article on why you should!

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Blogs Beat Social Networks for Driving Purchases

Blogs Beat Social Networks for Driving Purchases | Harris Social Media | Scoop.it
Social Media - Blogs are more influential than social networks in shaping consumers’ opinions and purchase decisions, according to Technorati’s 2013 Digital Influence Report. Even so, brands seem to be investing more on ...
Roger Harris's insight:

If you are in retail you need to include blogs and bloggers in your social strategy.

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Is The Google+ "Spam-Free" Sign-In Really That Different From Facebook?

Is The Google+ "Spam-Free" Sign-In Really That Different From Facebook? | Harris Social Media | Scoop.it
Google is promising that its new Google+ Sign-In is a way to avoid all that “social spam” that unnamed other services (cough, Facebook) “spray” into your social timeline. Hey, I know Facebook can get aggressive.
Roger Harris's insight:

Avoid unslightly spam... Well for while anyway.

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Facebook Reports Bugs in Page Insights Reporting

Facebook Reports Bugs in Page Insights Reporting | Harris Social Media | Scoop.it

This just came in and we want to make sure that you are among the first ones to know! Check out what´s going on with Page Insights and discover how you can get the situation under control.

Roger Harris's insight:

If you provide social media analytics to your clients you want to know how Page Insights bugs may be affecting your data.

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Snapchat, a Growing App, Lets You See It, Then You Don’t

Snapchat, a Growing App, Lets You See It, Then You Don’t | Harris Social Media | Scoop.it
The photos and messages sent through an app called Snapchat vanish in seconds. And that disappearing act has made the tiny start-up a technology hit.
Roger Harris's insight:

This could be a gamechanger for the big social networks.

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