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Harris Social Media
News, updates, hints and tips on social media, marketing, communications and business strategy
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Twitter Generates Leads 9 Times More Than Facebook And LinkedIn

Twitter Generates Leads 9 Times More Than Facebook And LinkedIn | Harris Social Media | Scoop.it
Twitter is the strongest social media channel for generating business-to-business (B2B) leads, outperforming Facebook and LinkedIn 9-to-1 with 82 percent of social media leads coming from Twitter.
Roger Harris's insight:

One of the big challenges of social marketing is to generate revenue from your social media activities. Now I don't argue that revenue should be the first goal of social engagement, but the dollars should make sense somewhere along the line. This article, based on Optify’s 2012 B2B Marketing Benchmark Report, looks at how Twitter offers a larger opening to the marketing funnel than Facebook or LinkedIn. The proof in the pudding of course is how efficiently those leads convert into sales...

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Lessons in approaching the B2B market using social media

Lessons in approaching the B2B market using social media | Harris Social Media | Scoop.it


Social is inherently not made for business at all. The business to consumer, or brands interacting with consumers on social in general, is a tough nut to crack.

Roger Harris's insight:

Business is about connecting. It's about relationships. Social media helps businesses connect. That's why social marketing is crucial whether your focus is B2C or B2B.

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Best Practices for Twitter Marketing and Lead Generation - Business 2 Community

Best Practices for Twitter Marketing and Lead Generation - Business 2 Community | Harris Social Media | Scoop.it

Twitter Marketing is just one of the many faces of social media marketing that has gained prominence in the last few years. As a social media network, Twitter has also become a choice online marketing platform for tech-savvy B2B marketers, entrepreneurs, and businesses.

Roger Harris's insight:

Here is a helpful list of best practices if you are looking to Twitter for leads and connections.

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Which Social Network is Best for B2B Marketing?

Which Social Network is Best for B2B Marketing? | Harris Social Media | Scoop.it
Facebook, Twitter, LinkedIn, Google+, and YouTube all need to be in the toolbox of any serious B2B online marketer, but investing wholly in one of these social network will greatly help any B2B marketer increase his or her bottom line.
Roger Harris's insight:

Does your business rely on B2B? If so, you need to consider which social networks to focus your efforts on.

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