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A Wonderful Visual Outlining The 7 Steps of Good Storytelling ~ Educational Technology and Mobile Learning

A Wonderful Visual Outlining The 7 Steps of Good Storytelling ~ Educational Technology and Mobile Learning | happymarketing | Scoop.it

Today's post is one example of this collaborative co-construction of the content of this blog. I was sent this wonderful graphic from one of my readers and I found it very relevant to what we have been talking about in the digital storytelling section here in Educational Technology and Mobile Learning. The infographic below has been designed by CMA and features the 7 steps to the perfect story.


Via Jeff Domansky
LaraBadioli's insight:

Know your hero inside and your monster outside: tell everything with the rulde 2+2. 

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Academy Inc's curator insight, December 2, 2013 6:56 AM
A Wonderful Visual Outlining The 7 Steps of Good Storytelling ~ Educational Technology and Mobile Learning@partnerschap
Nick Hester's curator insight, December 2, 2013 12:08 PM

Story telling is an extreemly effective marketing technique, its also more interesting for the recipient.

María Dolores Díaz Noguera's curator insight, December 5, 2013 3:40 PM

Great one.

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How Storytelling Can Create Brand Value for Your Business

How Storytelling Can Create Brand Value for Your Business | happymarketing | Scoop.it
If well-crafted, a company narrative can result in a word-of-mouth effect that turns customers into advocates and drives awareness minus a big marketing budget.

Via Stefano Principato
LaraBadioli's insight:

“A business needs to have a story behind it,”....inutile cercare fuori quello che è già dentro di te...Un'azienda può lavorare di #storytelling semplicemente raccontandosi, se l'amore per il proprio lavoro è protagonista, hai già una storia che vince da raccontare, per connettere a livello profondo i tuoi clienti con il tuo brand

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Come essere resilienti / Un sito di Marco Stizioli

Come essere resilienti / Un sito di Marco Stizioli | happymarketing | Scoop.it
Come si fa ad essere resilienti? Cos'è 'sta resilienza? Io ci provo a spiegartela, citandoti degli esempi molto belli.
LaraBadioli's insight:

Resilienti con orgoglio, emergeranno le nostre coscienze dal marasma delle difficoltà grazie alle storie. Articolo interessante sul concetto di cambiamento e "adattamento" pro-attivo, ovvero con la voglia di affermarsi e districarsi dal "mare intero" che ti rema contro...

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Pixar Storytelling Rules #1: Finding Ideas

http://www.bloopanimation.com/ What makes an idea great? How do Pixar find the essence of their stories? Writing by Dean Movshovitz @mdean317 Based on the 22 rules of storytelling by Emma...
LaraBadioli's insight:

L'eroe di Campbell, il monomito e le carte di Propp in ogni film Pixar! Se Chomsky nella "Grammatica universale" cerca i meccanismi comuni a tutte le lingue del mondo, lo storytelling deve basarsi sulla "storia delle storie" con elementi comuni necessari per un buono e coinvolgente sistema narrativo!

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Kurt Vonnegut storytelling e la forma delle storie | Social Media ...

Kurt Vonnegut storytelling e la forma delle storie | Social Media ... | happymarketing | Scoop.it
Una mente ironica e geniale che in questo video racconta, con il suo stile, la forma delle storie e la loro potenza narrativa quando rispettano alcuni canoni strutturali alla base dello storytelling. [...]Questo è l'asse G-I che sta ...
LaraBadioli's insight:
"To connect to people at the deepest levels, you need stories." Robert McKee
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Content Curation: 5 principi per farla bene - valijolie

Content Curation: 5 principi per farla bene - valijolie | happymarketing | Scoop.it
In un mondo a banda larga e in sovrabbondanza di contenuti, siamo sopraffatti da informazioni, dati, tweet, articoli, video, immagini.Navighiamo sul web, ma il mare si fa sempre più grosso: come aggi...
LaraBadioli's insight:

"Non importa a quale nicchia si faccia riferimento: la curation è l'arte di passare al setaccio tutto il materiale e offrire al pubblico solo le pietre preziose, ovvero le informazioni che contano davvero". QUOTO!

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Digital marketing, l'email 40 volte più efficace di Facebook e Twitter ... - Key4biz

Digital marketing, l'email 40 volte più efficace di Facebook e Twitter ... - Key4biz | happymarketing | Scoop.it
Key4biz
Digital marketing, l'email 40 volte più efficace di Facebook e Twitter ...
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Brand Loyalty Can Be Won or Lost in 76 Seconds, According to LivePerson Global Consumer Engagement Research

Brand Loyalty Can Be Won or Lost in 76 Seconds, According to LivePerson Global Consumer Engagement Research | happymarketing | Scoop.it

LivePerson, a provider of digital engagement solutions, today announced the results of its second annual Connecting with Customers research, a comprehensive global study examining trends in online behavior and consumer expectations. The survey revealed that 69% of consumers are more likely to be loyal to a brand that provides live, human assistance at critical moments, and 82% indicate their perception of a brand improves when live chat is available.

 

Most significantly, the research shows the window to win or lose brand loyalty is a mere 76 seconds. Consumers expect access to real-time help within 76 seconds, and if they don't get it, they choose the slower, more frustrating option of email or abandon the site entirely, according to the research....


Via Jeff Domansky
LaraBadioli's insight:

The digital era is massively de-personalizing, so anytime brands can engage their customers with a more personalized, human touch, it makes a meaningful difference," 

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LucyHarper.Com's curator insight, December 3, 2013 3:55 AM

Invest in your brand including your people and it will come back tenfold!

Jake Parackal's curator insight, December 3, 2013 4:03 AM

The survey revealed that 69% of consumers are more likely to be loyal to a brand that provides live, human assistance at critical moments, and 82% indicate their perception of a brand improves when live chat is available.

Lingua Digitalis's curator insight, December 3, 2013 8:45 AM

76 seconds!

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6 case studies proving the results of content marketing (& storytelling)

6 case studies proving the results of content marketing (& storytelling) | happymarketing | Scoop.it
In October 2012 Econsultancy ran a survey which found that 90% of brands felt that content marketing would become more important over the following 12 months.

Via Karen Dietz
LaraBadioli's insight:

Secondo me tutti i sei casi hanno in comune:

 

- un cambiamento radicale che ha rivoluzionato il modo di pensare aziendale (partire da un nuovo punto di vista);

- uno sguardo interno sulle storie e vicissitudini che avrebbero messo in luce la loro attività (coscienza di sè);

- uno sguardo fuori per capire quali canali sono più ascoltati dal target di riferimento e da quelli da raggiungere;

- la produzione intensa di contentuti (es. 3 post a settimana generati dal blog, video, articoli commissionati);

- la pianificazione del feeding editoriale centellinata e calibrata per rendere l' onda di informazioni costante.

 

Il primo punto è quello più importante.

 

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Karen Dietz's curator insight, November 27, 2013 4:14 PM

Many people ask me what results business get when they focus on storytelling. Well, here are some impressive stats for you!


The focus of this article are the results that happen when businesses create content about their business that they then share with others. But we know what makes content so popular -- stories!!


When ever a company creates articles, blog posts, videos, infographics, SlideShare programs, etc., these are the places to share stories. In fact, if your content isn't a story, it's been shown to not do well.


A few of the corporate examples listed here used stories. Some of the others don't mention stories outright. But enough has been written by content creation/marketing gurus to know that storytelling is the key to success here.


If you craft great content -- and share your business stories and the stories of your customers in the process -- you too will probably be able achieve the results discussed here.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Identikit del comunicatore digitale tra storytelling e content curation. - Il Sole 24 Ore

Identikit del comunicatore digitale tra storytelling e content curation. - Il Sole 24 Ore | happymarketing | Scoop.it

Identikit del comunicatore digitale tra storytelling e content curation.


Via Marco Gabrielli
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Marco Gabrielli's curator insight, November 26, 2013 9:56 AM

L'ecosistema digitale sta diventando sempre più complesso e di fatto compresso.

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10 Social Media Marketing Tips That Every Marketer Should Know

  According to a study of 500 small-medium businesses across the United States, 90% are actively engaged in social media. This fact is very interesting for two reasons.

Via Thomas Faltin
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Rebecca!Morgan Geography's curator insight, November 21, 2013 1:20 PM

Social- business owners recommend using these unique tips to help promote the popularity of your product through commercials.

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Content Marketing: The Hero's Journey As An Effective Storytelling Plot

Content Marketing: The Hero's Journey As An Effective Storytelling Plot | happymarketing | Scoop.it

Via Robin Good
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Robin Good's curator insight, September 25, 2013 9:12 AM



James Carson on SmartInsights outlines the value of adopting a story to be more effective in selling your brand, products or services. He specifically points to a specific story plot generally known as the "hero's journey".


This is a story pattern that can be found in tens of popular stories around 

the world.


From Homer's Odissey to Star Wars you can see the same story pattern at work.


You "can use this kind of story arc in a content marketing strategy through switching the protagonist with the customer, and then offer mentorship through the content, and the promise of reward (or quest completion) from the product."


Useful. 8/10


Full article: http://www.smartinsights.com/content-management/content-marketing-creative-and-formats/using-storytelling-narratives-improve-marketing-mix/ 



Roger Ellman's curator insight, September 26, 2013 5:59 AM

I include this is the ServingExperience collection because a company that exists, follows and thrives upon the ServingExperience way will have a story, and stories that are sincere and true (essential for them to work for a company) and these will also (need to) be truly embraced from CEO to kitchen towel supply supervisor - then and only then does story, brand and reputation float on the high seas of the marketplace. 

FredGodefroy's curator insight, September 28, 2013 10:07 AM

Toutes les bases d'une bonne histoire résumé en quelques mots. J'adore !

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The Power of Brands: a 67000% Return in One Day & 3 Tips to Make your Personal Brand the Next Apple

The Power of Brands: a 67000% Return in One Day & 3 Tips to Make your Personal Brand the Next Apple | happymarketing | Scoop.it
I’m a child of Descartes. I grew up in a rational world where logical thinking was the best weapon against ignorance, the right way out of dogma, and I still think today that it’s a decent objective.
LaraBadioli's insight:

"Our right brain holds the purse strings. We buy stories and emotions, not specifications or functions. Love always wins over performance". Sulla teoria del valore del brand

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A day in the life of a british clothing factory - Frizzifrizzi.it

A day in the life of a british clothing factory - Frizzifrizzi.it | happymarketing | Scoop.it

Parliamo di decine di eccellenze del Made in Italy, aziende che spesso hanno alle spalle due o tre generazioni di storia.


Via Marco Gabrielli
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Marco Gabrielli's curator insight, October 8, 2013 8:18 AM

"Di storie da raccontare ce ne sarebbero in quantità"

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La magia dello storytelling conquista anche Mailchimp - MarketingArena

La magia dello storytelling conquista anche Mailchimp - MarketingArena | happymarketing | Scoop.it
Raccontare storie è un'arte che conquista sempre di più, anche on line: ecco come Mailchimp sfrutta il potere dello storytelling.
LaraBadioli's insight:

Mi piacerebbe tantissimo accompagnare le aziende in un viaggio che è il loro lavoro quotidiano, distillarne alcuni momenti, renderli visibili in rete nelle giuste scatoline mediatiche, e fare le loro lavoro una storia.

Credo nel potere delle storie, guarda cosa fa Mailchimp!

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The Five Parts to Brand Storytelling Nearly Everyone Misses

The Five Parts to Brand Storytelling Nearly Everyone Misses | happymarketing | Scoop.it
If an organization is effectively doing brand storytelling, it's likely they stop with way too soon. Here are five parts every story must include.

Via Jessica Kelly, Karen Dietz
LaraBadioli's insight:

Mostra ad un bambino le tue storie aziendali: se non vorrà nè vederli nè leggerli, non vanno bene. AL contrario, se si appassiona, avrai un nuovo modo tra le mani per emozionare e sentire i tuoi clienti.

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Karen Dietz's curator insight, October 29, 2014 2:27 PM

Author Gini Dietrich writing for the Spin Sucks blog gets it right with this post. Companies churn out tons of content, call it storytelling, and it usually misses the mark.


Her list of 5 critical parts every story needs will help fix this if companies are willing to put in the effort.


The only piece I would add is to augment tip 5 -- The Protagonist. Dietrich mentions that you, your company, your product, or your service is the protagonist. But it is also essential to add your customer in as the hero. Otherwise you'll be doing a lot of personal chest thumping about yourself or your offerings and that will only take you so far.


So gather the insights from this article for better storytelling, include my recommendation, and you will soon be far ahead of your competitors.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Bart van Maanen's curator insight, October 30, 2014 9:49 AM

Aardig verhaal over 5 elementen die het Grote Bedrijfsverhaal zou moeten bevatten. Als deze kapstok maar onzichtbaar blijft en het een echt verhaal is of wordt.

Freeman P Quinn's curator insight, November 3, 2014 10:24 AM

Much easier said than done: Identifying the Passion, a protagonist, an antagonist, a revelation, and the transformation.

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Dallo Storytelling allo Storybranding | yocrowd

Dallo Storytelling allo Storybranding | yocrowd | happymarketing | Scoop.it
Analizzando la ricerca di mercato effettuata dalla società di consulenza americana Latitude, emergono degli scenari molto interessanti riguardanti il fenomeno dello storytelling. La breve analisi che voglio proporre si distende ...
LaraBadioli's insight:

Da grande voglio fare la "storybrandteller" ! ;-)

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8 Super-Idee di Content Marketing | Questione di... Social!

8 Super-Idee di Content Marketing | Questione di... Social! | happymarketing | Scoop.it
... spesso si ispira a qualcosa che ha già letto o sentito da altri.
LaraBadioli's insight:

il 4-1-1 mi mancava

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Infografica dedicata alle tendenze di utilizzo dei social network per il ...

Infografica dedicata alle tendenze di utilizzo dei social network per il ... | happymarketing | Scoop.it
Diversamente, in questo caso, significa tornando alle origini: cogliere di nuovo il senso per cui i social media sono nati ovvero costruire e mantenere le relazioni tra le persone. ...
LaraBadioli's insight:

Il 56% vuole rimanere in contatto con la famiglia...mentre i marchi e le aziende si buttano a capofitto dopo un periodo di cupo scetticismo. C'è molto lavoro da fare!

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Connecting Storytelling & The Customer Experience

Connecting Storytelling & The Customer Experience | happymarketing | Scoop.it
Archetypes as Behaviors An archetype is essentially 'a universally understood symbol, term, or pattern of behavior, which serves as a prototype upon which others are copied, patterned, or emulated.' Jung talked about archetypes as universal,...

Via Karen Dietz
LaraBadioli's insight:

Archetipi e storie universali

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Karen Dietz's curator insight, November 30, 2013 2:55 PM

Titled Archetyes, The Hero's Journey & The Telling of Stories by Gunther Sonnenfeld, this article is all about using the Hero's Journey to understand your customer's experiences.


How ingenious! And a critical perspective. It's hard to figure out how customers experience a business -- from discovery to purchase -- so any models that can help us are welcome.


Sonnenfeld reminds us that storytelling is participatory and this figures into the customer experience equation. Hallelujah. He then goes on to share with us how to design the customer experience based on both participation and the Hero's Journey model.


It all makes perfect sense, and definitely brings clarity to the topic of story and customer experiences. Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Denyse Drummond-Dunn's curator insight, December 3, 2013 3:49 AM

Interesting new persepctive on the customer journey; hope you find inspiration in it.

Siegfried Holle's curator insight, December 6, 2013 6:54 PM

Good stories have better traction and outcomes 

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A Wonderful Visual Outlining The 7 Steps of Good Storytelling ~ Educational Technology and Mobile Learning

A Wonderful Visual Outlining The 7 Steps of Good Storytelling ~ Educational Technology and Mobile Learning | happymarketing | Scoop.it

Today's post is one example of this collaborative co-construction of the content of this blog. I was sent this wonderful graphic from one of my readers and I found it very relevant to what we have been talking about in the digital storytelling section here in Educational Technology and Mobile Learning. The infographic below has been designed by CMA and features the 7 steps to the perfect story.


Via Jeff Domansky
LaraBadioli's insight:

Know your hero inside and your monster outside: tell everything with the rulde 2+2. 

more...
Academy Inc's curator insight, December 2, 2013 6:56 AM
A Wonderful Visual Outlining The 7 Steps of Good Storytelling ~ Educational Technology and Mobile Learning@partnerschap
Nick Hester's curator insight, December 2, 2013 12:08 PM

Story telling is an extreemly effective marketing technique, its also more interesting for the recipient.

María Dolores Díaz Noguera's curator insight, December 5, 2013 3:40 PM

Great one.

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#LoveAlwaysWins

#LoveAlwaysWins | happymarketing | Scoop.it
Share this: http://on.fb.me/1dzpSJl Tweet this: http://bit.ly/1ay6OfF ------------------------------------- Compartir: http://on.fb.me/1fdjGXR Tuitear: http:...

Via Cendrine Marrouat - SocialMediaSlant.com
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The Future Of Branding Is Creating Real Connections Between Consumers And Products

The Future Of Branding Is Creating Real Connections Between Consumers And Products | happymarketing | Scoop.it
It's not about selling it's about giving control to the people.

Via Soraia Ferreira
LaraBadioli's insight:

"We are in the business of sales but we don't start with a pitch. we start with a conversation. We try to develop story engines. We ask: What story are you trying to tell? We want to launch a thousand ships together.”


"Something extraordinary is something that touches consumers and tells a story, it's not just technology alone that builds a brand"


Cecelia Wogan-Silva, director of creative agency development at Google


Yesssss!!!

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Propel Your Business Forward With These Critical Social Media Marketing Tips

Propel Your Business Forward With These Critical Social Media Marketing Tips | happymarketing | Scoop.it
Social media is a daily part of many lives today. Some people can’t help but check their social media networks when they wake up, lunch breaks, after work or any other chance they get. How can you gain massive media exposure?

Via Thomas Faltin
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Why Storytelling Is The Future of Marketing


Via Robin Good
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Katherine Anne's curator insight, October 7, 2013 5:48 PM

I think this video is very accurate. Today, we are bombarded by information about what we should buy, what we should do, etc. How much of this information do we actually retain? Barley nothing! For something to be retained, it has to be rememberable; what's rememberable? STORIES! The video explains stories are rememberable because they are meaningful. The Internet can so easily simplify information to market products, which ends up having so much information about so many different products all the time. If we take the time to explain a story behind a product when marketing it, I think it will be more profitable. STORIES are the new successful marketing strategy in this world filled with noise and information. 

Andrea Gilgenbach's curator insight, October 9, 2013 1:10 PM

Storytelling works because stories are memorable, impactful, and personal. This video also features statistics about why the combination of data and story produces the biggest effect.

Marco Gabrielli's curator insight, November 12, 2013 2:30 PM

Jennifer Aaker illustra in un video l'efficacia della narrazione nella comunicazione di marketing.

 

"... le storie sono significative, memorabili e incisive, e motivano le persone nel compiere un'azione ..."

 

a) I lettori memorizzano meglio il messaggio;

 

b) Ascoltano, si fidano e acquistano;

 

c) Vivono le emozioni e razionalizzano solo dopo.

 

La narrazione ritrova il suo originale ruolo di mercato, pilotando le conversazioni di business.

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Che cos'è lo Storytelling?

Che cos'è lo Storytelling? | happymarketing | Scoop.it

Oggi vogliamo parlare di Storytelling.


Via Marco Gabrielli
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Marco Gabrielli's curator insight, October 2, 2013 8:14 AM

Raccontando storie parliamo un linguaggio naturale e familiare per gli utenti ed essi possono identificarsi nelle nostre idee e azioni, esserne coinvolti e stimolati.