6 Considerations When Redesigning Your Logo
If your website is the face of your company, then your logo is most certainly the voice. It’s your identity. In those first initial moments when a user lands on your website, your logo has the ability to establish trust, to convey your message, and to present enough visual interest that someone will want to take the time to get to know your company better.
But only if you create that interest through design.
Too often we think of a business logo as just an image or we hold the belief our logo doesn’t truly matter. All aspects of design matter when it comes to conveying your brand message. The logo you create and use to represent your brand online and off will have as much influence on the perception of your company as your website or other marketing materials.
Via Brian Yanish - MarketingHits.com