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Hanson Zandi News
Hanson Zandi scoops all the latest healthcare news
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Why Social Media Advertising Is Set To Explode

Why Social Media Advertising Is Set To Explode | Hanson Zandi News | Scoop.it

Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits. BI Intelligence, we analyze the state of social media advertising and where it is heading, offering a comprehensive...

Hanson Zandi's insight:

A new report from BI Intelligence shows the state of social media advertising and where it is heading. It offers a comprehensive guide and examination of the advertising ecosystems on Facebook and Twitter and presents Tumblr as an emerging ad medium, and details how mobile is an important part of this story as mobile-friendly formats fuel growth in the market.

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iPhone biosensor does the work of a $50,000 lab-based machine

iPhone biosensor does the work of a $50,000 lab-based machine | Hanson Zandi News | Scoop.it

We already know that smartphones can perform many of the same features as more expensive computers, cameras and other devices. Now, a portable iPhone cradle made up of about US$200 worth of electronics is claimed to be as accurate of a biosensor as a $50,000 spectrophotometer that remains stuck in a lab.


Via ehealthgr
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Serious advertising | #456 | From up North

Serious advertising | #456 | From up North | Hanson Zandi News | Scoop.it
In From up North's inspiration galleries we present the latest of our findings from the wonderful world of design.
Hanson Zandi's insight:

Beautifully constructed and emotive Ads- predominantly for Charities. Is their a link between great design and great causes?

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Benefits of sun 'may outweigh risks'

Benefits of sun 'may outweigh risks' | Hanson Zandi News | Scoop.it
The health benefits of exposing skin to sunlight may far outweigh the risk of developing skin cancer, according to Edinburgh University scientists.
Hanson Zandi's insight:

After a lovely bank holiday weekend, this is exactly the sort of research that you want to hear. Edinburgh University suggests sunlight helps reduce blood pressure, cutting heart attack and stroke risks and even prolonging life. So all we need is the sun back...

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Science Weekly podcast: life in a random universe

Science Weekly podcast: life in a random universe | Hanson Zandi News | Scoop.it
Brian Clegg discusses the deeply random nature of the universe. Plus, Hanne Albert on her discovery that antibiotics may alleviate a particular kind of lower back pain
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The unhealthiest soap on TV: is it Emmerdale, EastEnders or Corrie?

The unhealthiest soap on TV: is it Emmerdale, EastEnders or Corrie? | Hanson Zandi News | Scoop.it
Emmerdale's boozing heart attack victim Eric Pollard stands out for his unhealthy lifestyle.
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Marlow makes top 10 of UK's most internet friendly towns

Marlow makes top 10 of UK's most internet friendly towns | Hanson Zandi News | Scoop.it
Marlow has been recognised by Google as one of the UK's most internet friendly towns.
Hanson Zandi's insight:

Note the 'scooped' pun in the second paragraph.

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Flight of the Hamsters - a free online game at DIGYOUROWNGRAVE

Flight of the Hamsters - a free online game at DIGYOUROWNGRAVE | Hanson Zandi News | Scoop.it
Flight of the Hamsters is a free online flash game (with high scores). Launch your five hamsters as far as you can to get the highest score possible.
Hanson Zandi's insight:

It's Wagner's Birthday today- so in celebration here is an office game that will drive you crazy.

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Teen Develops Computer Algorithm to Diagnose Leukemia

Teen Develops Computer Algorithm to Diagnose Leukemia | Hanson Zandi News | Scoop.it
She may be only 18, but Brittany Wenger built a custom, cloud-based artificial neural network that can help with leukemia diagnosis.
Hanson Zandi's insight:

The 18-year-old student from Sarasota, Fla. built a custom, cloud-based "artificial neural network" to find patterns in genetic expression profiles to diagnose patients with an aggressive form of cancer called mixed-lineage leukemia (MLL).

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5 cool new health care apps

5 cool new health care apps | Hanson Zandi News | Scoop.it
PokitDok, Caremerge, MangoHealth, Asthmapolis, and Allayo are our picks for HealthBeat 2013's 5 coolest consumer apps.
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How can telehealth help patients take responsibility for their health?

How can telehealth help patients take responsibility for their health? | Hanson Zandi News | Scoop.it
Compared with normal care, telehealth can achieve better and faster health outcomes, better adherence to medication, and increased productivity, explains Ruth Chambers
Hanson Zandi's insight:

"If the transmission of information and interactive messaging is done alongside an agreed clinical management plan or lifestyle, then remote care should enhance the quality of a patient's care." #patientchampions

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In Advertising, Shirtless Hunks Are the Half-Naked Hot Chicks

In Advertising, Shirtless Hunks Are the Half-Naked Hot Chicks | Hanson Zandi News | Scoop.it
The new Diet Dr. Pepper ad features Ford model Josh Button doing his best shirtless hunk Zoolander and being really really really really good looking.

Via k3hamilton
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How Xbox One Will Change Advertising Forever

How Xbox One Will Change Advertising Forever | Hanson Zandi News | Scoop.it
Image via CrunchBase The new Xbox One video game console promises to be a revolution in home entertainment when it launches, but I predict a bigger revolution following the launch.

Via TechinBiz
Hanson Zandi's insight:

The new Xbox One video game console will create a realtime “ad shopping” experience with its new key features: the cable integration, the Kinect, the multitasking, and the voice commands.

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Eugenio Gomez-Acebo's curator insight, May 28, 2013 4:34 AM

Another article about interactive advertising and the new XBox UI. I doubt consumers will start shouting to ads. Anyway...will Microsoft be succesful in positioning the XBox as more as a gaming console? What Sony and Apple are going to say? We will see...

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Neelie Kroes: Digital innovation isn’t just for the young!

Neelie Kroes: Digital innovation isn’t just for the young! | Hanson Zandi News | Scoop.it

While I was there I got a catch-up on our European Innovation Partnership on Active and Healthy Ageing. One of the groups directly involved showed me some of their 37 good practices they’ve been collecting for integrated care. Those good practices are already bringing “real life” solutions that help around 13 million people; further toolkits based on them could reach 20 million citizens within the next 2 years.

 

Plus, many of the most creative eHealth innovations come from smaller companies. Our SME eHealth Competition to find the best eHealth ideas among those smaller companies, attracted an incredible 212 applications.


Via ehealthgr
Hanson Zandi's insight:

eHealth week in Dublin last week took a look at all the great things digital technology can do for health and care – especially as the average European gets older.

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Eminem's Publishers Sue Facebook For Copyright Infringement, Ad Agency Responds By Attacking Dr. Dre

Eminem's Publishers Sue Facebook For Copyright Infringement, Ad Agency Responds By Attacking Dr. Dre | Hanson Zandi News | Scoop.it
Eminem's Publishers Sue Facebook For Copyright Infringement, Ad Agency Responds By Attack Dr.
Hanson Zandi's insight:

Facebook's alleged copywright infringements over an Eminem song used to advertise Facebook Home Apllitcation. They have consequently changed the song used in the Ad- although the lawsuit sees this change as an admission of guilt.

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Dementia care given priority in new NHS training guidelines

Dementia care given priority in new NHS training guidelines | Hanson Zandi News | Scoop.it
Department of Health training blueprint promises to give NHS education unprecedented focus and importance
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Higher IQ link to good concentration

Higher IQ link to good concentration | Hanson Zandi News | Scoop.it
People with higher IQs are faster at detecting small moving objects but slower at noticing larger background ones, say US researchers.
Hanson Zandi's insight:

Higher IQ linked to better concentration and higher intelligence. Test your IQ online..

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Guest Post: Content Creation vs. Content Curation: Which is Better?

Guest Post: Content Creation vs. Content Curation: Which is Better? | Hanson Zandi News | Scoop.it
Sometimes, I wonder if the early humans who chiseled their written works onto stone tablets had as many arguments and discussions about the contents of those said tablets as bloggers do. One topic ...
Hanson Zandi's insight:

Do both- curate and create to get the best and most targeted result.

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87% cut in asthma attacks reported in mid-stage drug trial - drug seen as potential game changer

87% cut in asthma attacks reported in mid-stage drug trial - drug seen as potential game changer | Hanson Zandi News | Scoop.it

A new type of asthma drug meant to attack the underlying causes of the respiratory disease slashed episodes by 87 percent in a mid-stage trial, making it a potential game changer for patients with moderate to severe disease, researchers said on Tuesday.

 

"Overall, these are the most exciting data we've seen in asthma in 20 years," said Dr. Sally Wenzel, lead investigator for the 104-patient study of dupilumab, an injectable treatment being developed by Regeneron Pharmaceuticals Inc and French drugmaker Sanofi.

 

The drug also met all its secondary goals, such as improving symptoms and lung function and reducing the need for standard drugs called beta agonists.

 

Although far larger trials will be needed to confirm findings from the "proof of concept" study, researchers expressed optimism. They noted that dupilumab has also shown the ability to tame atopic dermatitis, or severe eczema, an allergic condition that is not well controlled by current treatments.

 

Results of the 12-week asthma study are being presented on Tuesday at the annual scientific meeting of the American Thoracic Society in Philadelphia.

 

The medicine, if approved, could hold promise for patients with moderate to severe persistent asthma that is not well controlled by standard drugs.

 

"We have been treating asthma with sort of Band-Aid therapies that didn't get at the underlying causes," Wenzel said in an interview, adding that dupilumab could be an important step in going to the root of the problem.

The drug works by simultaneously blocking proteins that have been linked to inflammation, interleukin-4 (IL-4) and interleukin-13 (IL-13).


Via Dr. Stefan Gruenwald
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Cancer risk gene testing announced

Cancer risk gene testing announced | Hanson Zandi News | Scoop.it
A pioneering programme to test cancer patients for nearly 100 risk genes is to start in London and could represent the future of treatment in the NHS.
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Bed-sharing 'raises cot death risk'

Bed-sharing 'raises cot death risk' | Hanson Zandi News | Scoop.it
Sharing a bed with your newborn baby increases the risk of sudden death syndrome - commonly known as cot death - fivefold, research suggests.
Hanson Zandi's insight:

"Our core message remains that the safest place for a baby to sleep for the first six months is in a crib or cot in the same room as a parent or carer."

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D&AD - The Megabus Book

D&AD Student Awards 2013: Make Your Mark Students: Marc Rayson & Callum Prior Portfolio: http://cargocollective.com/marccallum/ School: University of Sunderland (RT @sunderlanduni: Watch this video of Callum and Marc, advertising students who did ...
Hanson Zandi's insight:

Great innovation shooting up from the new generation of creatives. Fun and original with great marketing potential. Other students should follow suit...

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