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Top ten ads of the week | Marketing Magazine

Top ten ads of the week | Marketing Magazine | Hanson Zandi News | Scoop.it
Counting down the ten most recalled ads, in association with TNS and Ebiquity.
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Shazam and Screenvision to Create Interactive Cinema Advertising

Shazam and Screenvision to Create Interactive Cinema Advertising | Hanson Zandi News | Scoop.it
Shazam and Screenvision have announced an exclusive new partnership that will bring the Shazam for TV advertising platform to movie theaters across the United States.

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Watch: Phil Knight Talks History of Nike Advertising - NikeBlog.com

Watch: Phil Knight Talks History of Nike Advertising - NikeBlog.com | Hanson Zandi News | Scoop.it
Recent Advertising Hall of Fame inductee Phil Knight sits down with Ad Age to talk the history of Nike advertising, including the origin of "Just Do It" ...
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Facebook pondering autoplay video ads for your news feed (Wired UK)

Facebook pondering autoplay video ads for your news feed (Wired UK) | Hanson Zandi News | Scoop.it
Facebook is planning to introduce autoplaying video advertising to its news feeds this summer
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Why Flipboard Is The Next Hot Social Network To Watch

Why Flipboard Is The Next Hot Social Network To Watch | Hanson Zandi News | Scoop.it
(Image credit: AFP/Getty Images via @daylife) Capturing attention is inherently a zero-sum game; there’s only 24 hours in a day, and humans can only pay attention to so much. This simple fact has become a complex media issue.
Hanson Zandi's insight:

The new Social Network to look out for. Easy curation to become an expert in your field and nice features to create a nice tailored magazine.

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Dreaming of Healthcare (30 sec)

Thousands of young people throughout California can only dream about health care. They want to live healthy responsible lives. But that's hard to do when you...
Hanson Zandi's insight:

Healthcare insurance issues in America, thwarting people's access to the care they need. Students in California rally toegther to make a difference, under Martin Luter King's mantra. They have a dream...

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Marc Andreessen Describes How Google Glass Will Revolutionize ...

Marc Andreessen Describes How Google Glass Will Revolutionize ... | Hanson Zandi News | Scoop.it
It's not just a fancy gadget, Glass is going to be a game changer for certain industries like health care, the cofounder of Andreessen Horowitz said in an interview on Bloomberg West. Think of a doctors "dealing with wounded ...
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Hanson Zandi's comment, May 7, 2013 12:27 PM
Doctors using the Google glass to access how-to-guides for treatments? It will certainly revolutionalise how we can gain, share and understand information. The user experience will become 3D and more immersive than currently known.
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6 mobile ads that people loved

6 mobile ads that people loved | Hanson Zandi News | Scoop.it

HTML5 is changing the game in mobile. Check out these rich media ads that increased both conversions and brand loyalty.

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Hanson Zandi's comment, May 8, 2013 7:43 AM
HTML5 mobile rich-media ad executions increased from 28 percent to 51 percent, while the number of standard and expandable banner executions diminished. They are playful, interactive and addictive. Have a look see..
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Clinicians Use 6.4 Different Mobile Devices Daily On Average

Clinicians Use 6.4 Different Mobile Devices Daily On Average | Hanson Zandi News | Scoop.it

Mobile devices are everywhere in your healthcare organization, but without a complete solution in place, the strain on your IT staff can get out of control.

 

Mobile devices among healthcare professionals has exploded over the last few years. On average, clinicians use 6.4 different mobile devices in a day on average according to IDC Healthcare Insights Study. Mobile health devices provide healthcare professionals with the ability to facilitate smoother workflows and help boost productivity.

 


Via nrip
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8 Facebook Graph Search Pros and Cons for Marketing

8 Facebook Graph Search Pros and Cons for Marketing | Hanson Zandi News | Scoop.it
A panel of successful young entrepreneurs shares how they're using Facebook's newer features, like Graph Search, for their business goals. (8 Facebook Graph Search Pros and Cons for Marketing: Facebook Graph Search seems to have a lot of potential.
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The Future, Now: A Microchip You Wear on the Inside: Video

The Future, Now: A Microchip You Wear on the Inside: Video | Hanson Zandi News | Scoop.it
Stay up to date on the latest business news, stock market data and financial trends. Get personal finance advice from leading experts. (The Future of Healthcare, Now!
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The Wearable, Implantable, Personalized Future Of Medicine

The Wearable, Implantable, Personalized Future Of Medicine | Hanson Zandi News | Scoop.it

As doctors and scientists continue to make huge leaps in terms of genome sequencing and scanning devices, everything about your medical treatment is going to change.

 

As a child, you could always count on it, even after--especially after--you struck out playing T-ball, forgot your only line in the grade school play, and came home with chalk in your nose because you took the schoolyard dare. No matter what, your mom would hug you and tell you that you were special. Turns out, she was right.

 

Each of us is special and unique among the roughly 7 billion humans on this planet. We are the walking, talking instantiation of the 3 billion instances of four nucleotides (abbreviated GATC) that constitute our unique genome’s DNA. Equally important, the interplay of that DNA with the environment and our individual lifestyles determines our susceptibility and predisposition to diseases.

 

Suppose you’re now middle aged and chest pains send you to a physician. You can’t change your genetic profile; it’s your parents most basic and lasting gift. However, that fondness for double bacon cheeseburgers and butter pecan ice cream, and an exercise regime that is all-too-frequently limited to wistful looks at the running shoes in your closet, both have consequences. That’s why your mother also warned you to eat your vegetables and wash your hands, not that you listened.


Via nrip
Hanson Zandi's insight:

Metabolic diagnostics will allow for early diagnosis of ilness for a more personalised approach to treatment. But is this really the future of medicine?

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Article > UK breast cancer diagnoses jump in younger women

Article > UK breast cancer diagnoses jump in younger women | Hanson Zandi News | Scoop.it
PT News: UK breast cancer diagnoses jump in younger women http://t.co/f4dhztAD3x #pharmaceuticals
Hanson Zandi's insight:

Awareness is key in Breast Cancer cases. Although there has been a recent surge in the amount of young suffers, catching it early has also led to increased survival.

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Six case studies and infographics on the optimal time to send emails

Six case studies and infographics on the optimal time to send emails | Hanson Zandi News | Scoop.it
Email has the potential to deliver a strong ROI for marketers, though the precise response rates depend on a number of factors including the subject line, type of offers and the time of day the email is sent.
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‘Thrill Me’ Recommends Movies Based on Facial Expression | Beet.TV

‘Thrill Me’ Recommends Movies Based on Facial Expression | Beet.TV | Hanson Zandi News | Scoop.it
Hanson Zandi's insight:

'Thrill Me' uses facial expressions to gauge consumers responses to help pick them out a film. The Shazam of the film world according to Julian McCrea . But if it can digitally tailor outcomes based on the audiences facial response, then this may have huge implications for how we conduct our marketing. Something to watch out for.

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BBC - Newsbeat - New laws are planned for faulty apps, music and films

BBC - Newsbeat - New laws are planned for faulty apps, music and films | Hanson Zandi News | Scoop.it
The government announces new laws to make it easier to claim a refund for digital content.
Hanson Zandi's insight:

Measures included in the Queen's Speech are designed to give consumers protection and claim compensation.

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Top 4 Digital Marketing Trends for 2013 | Visual.ly

Top 4 Digital Marketing Trends for 2013 | Visual.ly | Hanson Zandi News | Scoop.it
Top 4 Digital Marketing Trends for 2013”, our latest infographic, provides a comprehensive analysis of tools and technologies that will define th.
Hanson Zandi's insight:

Digital marketing: mobile, social, specific and claimed!

 

 

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Framed: putting context in the player's hands [A new approach to interactive storytelling]

Framed: putting context in the player's hands [A new approach to interactive storytelling] | Hanson Zandi News | Scoop.it

Tracey Lien:  "In most video games, players are entrusted with performing actions: run, jump, shoot, swing, slash, crouch and curb-stomp. The developer sets the scene, establishes the context and the player is released into the world with an arsenal of actions. In Loveshack Entertainment's Framed, things work the other way around."


Via The Digital Rocking Chair
Hanson Zandi's insight:

With Graphic novels being vogue and interactive media sought after- this is a great game by Loveshack Entertainment. It puts the audience in control to craft the story.

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The Digital Rocking Chair's curator insight, May 8, 2013 4:22 AM

A detailed look at the creative process behind a new approach to interactive storytelling in video games.

Deanya Lattimore Schempp's curator insight, May 11, 2013 9:17 AM

Reminds me of Led Zeppelin's _In Through the Out Door_ interior album jackets.  I realized a few years ago that story arc is particular to the character's point of view, and should be talked about in that way, so this really adds a dimension to the analysis that could help students imagine stories from multiple perspectives.

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Thoughtful recommendations of health apps

Thoughtful recommendations of health apps | Hanson Zandi News | Scoop.it
I can envision apps helping patients and families manage a medical care plan.

 

if I were asked “Why should a clinician prescribe an app?” I would answer as follows:

 

Because it’s likely to help the patient reach his or her most important health goals, and is a good fit within an over-arching medical management plan.

 

In other words, if the goal is to provide sensible medical assistance to patients and families, the use of an app should be likely to:

 

Help a patient work towards the most important medical goals.This means clinician and patient should’ve discussed goals overall, and prioritized which issues are most important for the time being. Since I take care of complex older patients, prioritizing issues is really a must, and then we can set certain goals for the issues we’ve decided to focus on.Be likely to provide benefit or otherwise be clinically useful.This doesn’t mean we always need peer-reviewed studies demonstrating that use of this particular app provided a health benefit.

 

But there should be some reason to believe using an app will be clinically useful.This could be because the app facilitates collection of data needed to revise the treatment plan, i.e. documents pain, incontinence, sleep patterns, as-needed medication use, etc.Or it could be that the app digitally guides patients through an intervention previously found to be beneficial, such as a home exercise plan.

 

As with the prescription of a drug, recommending an app should include guidance as to what benefit the patient can expect, as well as a plan for ensuring that the app is delivering benefit as expected.Be a good, feasible fit within an overall management plan.Just as I don’t prescribe a medication in isolation, without considering the patient’s other medical conditions and other prescriptions, I wouldn’t recommend an app in isolation.I find that most patients and families have only so much bandwidth available for daily healthcare management tasks.

 

So in considering an app I’d also try to be mindful of how many other apps have been recommended, and I’d try to work out an overall plan that was going to be manageable for the patient. After all, there is only so much futzingwith devices that one can do in a given day.


Via nrip
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Hanson Zandi's comment, May 8, 2013 7:44 AM
Why do clinicians prescribe apps?

"Because it’s likely to help the patient reach his or her most important health goals, and is a good fit within an over-arching medical management plan."
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App lets amputees program their own bionic hands

App lets amputees program their own bionic hands | Hanson Zandi News | Scoop.it

Double-amputee Jason Koger used to fly hundreds of miles to visit a clinician when he wanted to adjust the grips on his bionic hands.

 

Now, he’s got an app.

 

Koger came to Philadelphia this week to demonstrate the i-limb ultra revolution, a prosthetic developed by the British firm Touch Bionics. Using a stylus and an iPhone, Koger can choose any of 24 grip patterns that best suit his needs.

 

The previous version of Koger’s myoelectric device required programming by a prosthetist, meaning Koger had to fly to Advanced Arm Dynamics in Dallas. The prosthetist would work with Koger to pick a few grip patterns — such as pinching, pointing or shaking hands — to program into the i-limb.

 

Yet sometimes Koger would get home and realize they weren't the ones he needed. Now, the latest i-limb comes with iPhone or iPad app that allows Koger to reprogram his hand with the touch of a stylus. On Thursday, he demonstrated by gripping an orange, a baseball and a can of soda.

 The i-limb allows fingers and thumbs move independently to conform around certain objects, said Ryan Spill, a prosthetist for Advanced Arm Dynamics' new office in Philadelphia, who is working with Koger. The thumb is also motorized, not passive, as in previous prostheses.


Via nrip
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Inforth Technologies's curator insight, May 7, 2013 8:29 AM

This is so cool to see how apps are helping patients program their own limbs.

Hanson Zandi's comment, May 8, 2013 7:46 AM
Apps are making it more convenient and manageable for patients #patientchampions
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Technology Meets Culture

Technology Meets Culture | Hanson Zandi News | Scoop.it
There is no doubt the digital media universe continues to shift and evolve with the constant introduction of new platforms and ways for consumers to engage. (Looking for real ROI?
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Behind Reddit's Ambivalent Embrace of Advertising - Digiday

Behind Reddit's Ambivalent Embrace of Advertising - Digiday | Hanson Zandi News | Scoop.it
Behind Reddit's Ambivalent Embrace of Advertising
Digiday
He is charged with simultaneously turning Reddit's 4.5 billion monthly pageviews (by its count) into profits while keeping the peace with the site's notoriously advertising-averse user base.
Hanson Zandi's insight:

Erik Martin, gerneral manager of Reddit, is playing the strategic waiting game, rather than maximising profits now.

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Hacking Pacemakers

Hacking Pacemakers | Hanson Zandi News | Scoop.it

Manufacturers are still not putting security first when designing implantable medical devices

 

A few million people probably first thought about the security of pacemakers and other implantable medical devices last December when watching the TV show “Homeland.” The character of Nick Brody contributes to an electronic attack on the pacemaker of the U.S. vice president. The pacemaker is made to fail once the attackers get some key security information from Brody.

 

Certainly, ever since the first pacemaker implants of the 1960s, biomedical engineers have made remarkable strides with implantable medical devices. IMDs, as they’re called, are delivering painkillers and insulin at proper rates; they’re measuring our vital signs and reporting them to doctors and nurses; and, of course, they’re still making sure our hearts beat as steadily as metronomes.

 

But these devices are essentially embedded computers, and with computers come questions of hardware and software security.

 


Via nrip
Hanson Zandi's insight:

There is a conscious concession of security as healthcare and treatment moves incresingly towards computerisation. But is it a case that patients are better with, than without, or is that not good enough?

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Tips for integrating health apps and EHRs

Tips for integrating health apps and EHRs | Hanson Zandi News | Scoop.it

1. The integration must take into account each user’s day-to-day life and workflow, including patients, providers, IT staff, and additional caregivers. Some users will need access to a greater depth of information, while for others design and usability will be paramount.

 

2. The design should be interoperable and support the integration of multiple MITs into a single EHR. In particular, developers should make sure to eliminate redundancies between the systems, where app users and EHR users might enter the same data into different fields.

 

3. Multiple environments have to be secure, but their security can’t keep them from interacting with each other. Stakeholders WellDoc interviewed reported problems with competing firewalls in implementing the integration.

 

4. Both halves of the integration, but especially the patient-facing app, should work natively on as many mobile devices as possible. Patients are most likely to use a system that allows them to continue using their device.

 

5. The mobile health offering is subject to a limitation already standard for EHR apps: it must be able to run even when network connectivity is sparse or intermittent, as is sometimes the case in large hospital complexes.

 

6. It’s crucial to have a support team in place familiar with the technology  to help acquaint users with it.

 

7. Make sure the two systems adhere to common standards. Not only data interchange standards like HL7, but also making sure that measurements in both systems use the same units. If lab-collected blood glucose data in the EHR and patient-collected blood glucose data have the same unit, but one is potentially more accurate, the integrated system should easily identify and distinguish the two.

 

8. The team working on an integration should be ready for a more complex process than anticipated. A clear vision, good communication, and a steering committee are important for anyone attempting to integrate a mobile heath offering and an EHR.


Via nrip
Hanson Zandi's insight:

Health Apps allowing more transparancey and awareness in the health sector. This means that patients can become proactive in their treatment process. #patientchampions

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