(Image credit: AFP/Getty Images via @daylife) Capturing attention is inherently a zero-sum game; there’s only 24 hours in a day, and humans can only pay attention to so much. This simple fact has become a complex media issue.
Hanson Zandi's insight:
The new Social Network to look out for. Easy curation to become an expert in your field and nice features to create a nice tailored magazine.
Thousands of young people throughout California can only dream about health care. They want to live healthy responsible lives. But that's hard to do when you...
Hanson Zandi's insight:
Healthcare insurance issues in America, thwarting people's access to the care they need. Students in California rally toegther to make a difference, under Martin Luter King's mantra. They have a dream...
It's not just a fancy gadget, Glass is going to be a game changer for certain industries like health care, the cofounder of Andreessen Horowitz said in an interview on Bloomberg West. Think of a doctors "dealing with wounded ...
Mobile devices are everywhere in your healthcare organization, but without a complete solution in place, the strain on your IT staff can get out of control.
Mobile devices among healthcare professionals has exploded over the last few years. On average, clinicians use 6.4 different mobile devices in a day on average according to IDC Healthcare Insights Study. Mobile health devices provide healthcare professionals with the ability to facilitate smoother workflows and help boost productivity.
A panel of successful young entrepreneurs shares how they're using Facebook's newer features, like Graph Search, for their business goals. (8 Facebook Graph Search Pros and Cons for Marketing: Facebook Graph Search seems to have a lot of potential.
As doctors and scientists continue to make huge leaps in terms of genome sequencing and scanning devices, everything about your medical treatment is going to change.
As a child, you could always count on it, even after--especially after--you struck out playing T-ball, forgot your only line in the grade school play, and came home with chalk in your nose because you took the schoolyard dare. No matter what, your mom would hug you and tell you that you were special. Turns out, she was right.
Each of us is special and unique among the roughly 7 billion humans on this planet. We are the walking, talking instantiation of the 3 billion instances of four nucleotides (abbreviated GATC) that constitute our unique genome’s DNA. Equally important, the interplay of that DNA with the environment and our individual lifestyles determines our susceptibility and predisposition to diseases.
Suppose you’re now middle aged and chest pains send you to a physician. You can’t change your genetic profile; it’s your parents most basic and lasting gift. However, that fondness for double bacon cheeseburgers and butter pecan ice cream, and an exercise regime that is all-too-frequently limited to wistful looks at the running shoes in your closet, both have consequences. That’s why your mother also warned you to eat your vegetables and wash your hands, not that you listened.
Email has the potential to deliver a strong ROI for marketers, though the precise response rates depend on a number of factors including the subject line, type of offers and the time of day the email is sent.
'Thrill Me' uses facial expressions to gauge consumers responses to help pick them out a film. The Shazam of the film world according to Julian McCrea . But if it can digitally tailor outcomes based on the audiences facial response, then this may have huge implications for how we conduct our marketing. Something to watch out for.
Tracey Lien: "In most video games, players are entrusted with performing actions: run, jump, shoot, swing, slash, crouch and curb-stomp. The developer sets the scene, establishes the context and the player is released into the world with an arsenal of actions. In Loveshack Entertainment's Framed, things work the other way around."
I can envision apps helping patients and families manage a medical care plan.
if I were asked “Why should a clinician prescribe an app?” I would answer as follows:
Because it’s likely to help the patient reach his or her most important health goals, and is a good fit within an over-arching medical management plan.
In other words, if the goal is to provide sensible medical assistance to patients and families, the use of an app should be likely to:
Help a patient work towards the most important medical goals.This means clinician and patient should’ve discussed goals overall, and prioritized which issues are most important for the time being. Since I take care of complex older patients, prioritizing issues is really a must, and then we can set certain goals for the issues we’ve decided to focus on.Be likely to provide benefit or otherwise be clinically useful.This doesn’t mean we always need peer-reviewed studies demonstrating that use of this particular app provided a health benefit.
But there should be some reason to believe using an app will be clinically useful.This could be because the app facilitates collection of data needed to revise the treatment plan, i.e. documents pain, incontinence, sleep patterns, as-needed medication use, etc.Or it could be that the app digitally guides patients through an intervention previously found to be beneficial, such as a home exercise plan.
As with the prescription of a drug, recommending an app should include guidance as to what benefit the patient can expect, as well as a plan for ensuring that the app is delivering benefit as expected.Be a good, feasible fit within an overall management plan.Just as I don’t prescribe a medication in isolation, without considering the patient’s other medical conditions and other prescriptions, I wouldn’t recommend an app in isolation.I find that most patients and families have only so much bandwidth available for daily healthcare management tasks.
So in considering an app I’d also try to be mindful of how many other apps have been recommended, and I’d try to work out an overall plan that was going to be manageable for the patient. After all, there is only so much futzingwith devices that one can do in a given day.
Double-amputee Jason Koger used to fly hundreds of miles to visit a clinician when he wanted to adjust the grips on his bionic hands.
Now, he’s got an app.
Koger came to Philadelphia this week to demonstrate the i-limb ultra revolution, a prosthetic developed by the British firm Touch Bionics. Using a stylus and an iPhone, Koger can choose any of 24 grip patterns that best suit his needs.
The previous version of Koger’s myoelectric device required programming by a prosthetist, meaning Koger had to fly to Advanced Arm Dynamics in Dallas. The prosthetist would work with Koger to pick a few grip patterns — such as pinching, pointing or shaking hands — to program into the i-limb.
Yet sometimes Koger would get home and realize they weren't the ones he needed. Now, the latest i-limb comes with iPhone or iPad app that allows Koger to reprogram his hand with the touch of a stylus. On Thursday, he demonstrated by gripping an orange, a baseball and a can of soda.
The i-limb allows fingers and thumbs move independently to conform around certain objects, said Ryan Spill, a prosthetist for Advanced Arm Dynamics' new office in Philadelphia, who is working with Koger. The thumb is also motorized, not passive, as in previous prostheses.
Behind Reddit's Ambivalent Embrace of Advertising Digiday He is charged with simultaneously turning Reddit's 4.5 billion monthly pageviews (by its count) into profits while keeping the peace with the site's notoriously advertising-averse user base.
Hanson Zandi's insight:
Erik Martin, gerneral manager of Reddit, is playing the strategic waiting game, rather than maximising profits now.
Manufacturers are still not putting security first when designing implantable medical devices
A few million people probably first thought about the security of pacemakers and other implantable medical devices last December when watching the TV show “Homeland.” The character of Nick Brody contributes to an electronic attack on the pacemaker of the U.S. vice president. The pacemaker is made to fail once the attackers get some key security information from Brody.
Certainly, ever since the first pacemaker implants of the 1960s, biomedical engineers have made remarkable strides with implantable medical devices. IMDs, as they’re called, are delivering painkillers and insulin at proper rates; they’re measuring our vital signs and reporting them to doctors and nurses; and, of course, they’re still making sure our hearts beat as steadily as metronomes.
But these devices are essentially embedded computers, and with computers come questions of hardware and software security.
There is a conscious concession of security as healthcare and treatment moves incresingly towards computerisation. But is it a case that patients are better with, than without, or is that not good enough?
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