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Marketing to women: why painting it pink doesn't work (and never did) - The Guardian

Marketing to women: why painting it pink doesn't work (and never did) - The Guardian | Hanson Zandi News | Scoop.it
The Guardian Marketing to women: why painting it pink doesn't work (and never did) The Guardian Their second book, The Daring Book for Boys in Business, has just been published, and is aimed at companies who are comfortable marketing to men, but...
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What women really want... The task is to develop a culture to understand how women work.

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Tiny Games: Hundreds of real-world games, inside your phone.

An app that gets you playing the perfect game with your friends: wherever you are, whoever you're with, whatever you're doing.
Hanson Zandi's insight:

Hide and Seek have reached their target with crowd fundinfg and are now developing their Tiny Games app. Games to play anywhere. They are simple, fun and for any occasion. From people who find play fun!

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Malaria: finding a preventive strategy that African countries can afford

Malaria: finding a preventive strategy that African countries can afford | Hanson Zandi News | Scoop.it
In countries where health services are fragmented, there are still ways to bridge the gap between the needs of malaria survivors with neurological impairment and the resources available
Hanson Zandi's insight:

Malaria is a massive problem in Africa, with it coniuning to be a source for high levels of mortality over the continent. So here is a desperate look at finding a preventative strategy that Afircan countries can afford.

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Malaysia pharmaceutical market update, 2013

Malaysia pharmaceutical market update, 2013 | Hanson Zandi News | Scoop.it
Malaysia pharmaceutical market update, 2013 - Articles Ames Gross of Pacific Bridge Medical provides an overview of the pharmaceutical market in Malaysia.
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Hanson Zandi's comment, May 16, 2013 8:18 AM
"Malaysia's pharmaceutical market is currently worth $3 billion, more than three times the size of the market in Singapore. Malaysia's market for drugs is growing rapidly, at average annual rates of 10 - 12 percent. At the same time, the country's overall economy is booming. In 2012, it had a growth rate of 5.6 percent, compared to rates of 1.3 percent in Singapore and just 1 - 2 percent in the US and Europe."
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Could an app replicate the placebo effect?

Could an app replicate the placebo effect? | Hanson Zandi News | Scoop.it

NEW RESEARCH SHOWS DECEPTION MAY NOT BE NECESSARY FOR THE PLACEBO EFFECT

 

Daniel Jacobs believes in the placebo effect, the well-documented but not well-understood phenomenon in which sick patients sometimes feel the same healing effects from swallowing a sugar pill that...

 

That’s the basis of his startup, Placebo Effect, which is raising $50,000 through the crowdfunding site Indiegogo to build his prototype into an iPhone app that he says can harness the placebo effect in order to help people make positive changes in their lives, such as feeling happier or quitting smoking.

 

The app offers a variety of "placebos," including images of a pill, a magic wand, a communion wafer, and other options. "Placebo pills are actually chosen often. About 12 percent of people in our testing choose pills," he said. "The reason for that probably is that in our society, we feel that pills work really well."

 

He’s done limited testing with good results, he said, and plans to do more. So far, 39 people self-reported an average of 31 percent increase in the effect they were trying to create in their lives, for example joy, energy, physical healing, or love, after one use. Seven users reported no change, and one person reported a negative change and did not complete the trial.

Jacobs’ idea may sound a bit bogus, especially since it is widely believed that the placebo effect only works if the patient believes he or she is taking a real treatment. This perceived need for deception is part of the reason doctors don’t prescribe placebos, despite the fact that they can occasionally work as well as FDA-approved treatments for some conditions.

 

 

 


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Why healthcare professionals can't afford to ignore the potential of apps

Why healthcare professionals can't afford to ignore the potential of apps | Hanson Zandi News | Scoop.it
Mobile phones won't take on the role of doctors, but they will become more widely used in diagnosis and treatment, says Ashley Bolser (RT @MSL_London: Apps could offer a great route to engage consumers with their own healthcare programmes
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Facebook kills social suicide app Social Roulette

Facebook kills social suicide app Social Roulette | Hanson Zandi News | Scoop.it
Mimicking the real-life game Russian roulette, the app gave Facebook users a one-in-six chance of deleting their own account before the social network deleted the app. Read this article by Steven Musil on CNET News.
Hanson Zandi's insight:

"Social Roulette, which launched Saturday, gave players a one-in-six chance of deleting their own Facebook account, a form of social suicide, if you will. If you lost (or won, depending on your level of exasperation with social networking), the app would delete all aspects of the user's account, including posts, likes, photos, and friend connections, before deactivating the account." 

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Take the Bus - Advertising

Funny movie, why people should take the bus. (Take the Bus - Advertising http://t.co/KBtpQMPhm7)
Hanson Zandi's insight:

A mirror to nature- Advert to promote public transport, by looking into the animal kingdom and how they work together. Charming bit of Advertsing

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Twitter Opens Advertising to All U.S. Users: Here's How it Works

Twitter Opens Advertising to All U.S. Users: Here's How it Works | Hanson Zandi News | Scoop.it
Want to set up a Twitter ad? Its new self-service platform will make your CTR rad.
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Hanson Zandi's comment, May 13, 2013 7:31 AM
Targeted advertising on Twitter is now open to smaller business allowing them a voice. This a great wave in the use of social media and makes it increasingly fertile land for smaller companies to advertise. But when is it going to be available for the rest of the world?
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Beyond the banner: how innovation is taking tablet advertising to a new level - The Guardian (blog)

Beyond the banner: how innovation is taking tablet advertising to a new level - The Guardian (blog) | Hanson Zandi News | Scoop.it
The Guardian (blog)
Beyond the banner: how innovation is taking tablet advertising to a new level
The Guardian (blog)
I'm sure I'm not the only one with "sausage fingers".
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Hanson Zandi's comment, May 13, 2013 7:44 AM
Tablets have become a huge market in digital advertising. Post the mini-iPad, new companies are pioneering even smaller tablets that are flexible and effective at sharing information quickly. It is also allowing us to experience tablets 3D. But new innovation means that it may not be long until there is a new sensory appeal- allowing even more scope for advertising.
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Top ten ads of the week | Marketing Magazine

Top ten ads of the week | Marketing Magazine | Hanson Zandi News | Scoop.it
Counting down the ten most recalled ads, in association with TNS and Ebiquity.
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Shazam and Screenvision to Create Interactive Cinema Advertising

Shazam and Screenvision to Create Interactive Cinema Advertising | Hanson Zandi News | Scoop.it
Shazam and Screenvision have announced an exclusive new partnership that will bring the Shazam for TV advertising platform to movie theaters across the United States.

Via Richard Kastelein
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On advertising history, feminism and marketing in the future: Destroying the point

On advertising history, feminism and marketing in the future: Destroying the point | Hanson Zandi News | Scoop.it

The social media movement born of Alan Jones' sexist comments had huge early success, but its clicktivists' wings have since been clipped. It was around the year of my birth that Philip Morris began a campaign to seduce its female smokers. In an era largely untroubled by my pregnant mother's cigarettes, the Virginia Slims campaign was, in itself, unsurprising. What was surprising was the company's use of a ''women's libber'' to promote its product. This was the first time feminism sold anything to anyone; apart from its core principles, I suppose. Since then, the idea of an emerging social freedom has been used many times to sell women face cream and alcohol. The ''you go girl'' message has been successfully co-opted to bring my gender high heels and financial services and small cars. Because you're worth it. These days, women are still buying back their own dissent from advertisers. But things are different now. In an age of social networking, where so many of us feel we are in ''control'' of our media, the way to a lady's wallet is a more difficult business....


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Will augmented reality revolutionise advertising?

Will augmented reality revolutionise advertising? | Hanson Zandi News | Scoop.it
Have you seen an augmented reality application? It sounds like one of those technologies that look great in a James Bond movie, but could have no real application in everyday life, but there are so...
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Angelina Jolie's doctor blogs details of double mastectomy

Angelina Jolie's doctor blogs details of double mastectomy | Hanson Zandi News | Scoop.it
Dr Kristi Funk's account of Angelina Jolie's surgery aims to help women understand the preventive treatment
Hanson Zandi's insight:

Angelina Jolie is a role model for young women and has put preventative cancer treatments at the forfront of public discussion.

 

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What does good design bring to healthcare?

What does good design bring to healthcare? | Hanson Zandi News | Scoop.it

Design is a way of making meaning in an uncertain world, John Maeda says, and the evolving field of medicine could well borrow from its tenents of creatively matching form to content.


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Richest People In Advertising, Ranked By Income - Business Insider

Richest People In Advertising, Ranked By Income - Business Insider | Hanson Zandi News | Scoop.it
Business Insider's 2013 Advertising Rich List. ... Follow us on Facebook and get updates from Advertising posted directly to your news feed. Enter your email address and zip code to set up customized email alerts.
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What does it take to make Healthcare more accessible? | Forbes India Blog

What does it take to make Healthcare more accessible? | Forbes India Blog | Hanson Zandi News | Scoop.it
What does it take to make Healthcare more accessible?
Read more: http://t.co/COEOhf6GwK #Technology #India
Hanson Zandi's insight:

Forbes looks at making heathcare affordable. With shocking statistics like in the US, as an example, 27% of the population has serious problems paying their medical bills- this clearly an important issue. It examines lower unit costs for healthcare like the model used India...

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'Weight loss gut bacterium' found

'Weight loss gut bacterium' found | Hanson Zandi News | Scoop.it
Bacteria that live in the gut have been used to reverse obesity and Type-2 diabetes, animal studies show.
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Stories from the streets with Gimbal - The National

Stories from the streets with Gimbal - The National | Hanson Zandi News | Scoop.it
A new app lets you see a city through the eyes of fictional characters and experience an alternative view of familiar streets.
Hanson Zandi's insight:

This a great story app that lets you enter new worlds and cultures whilst on a short commute. This may change how short stories are percieved in the UK at least.

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Coca-Cola Vows to Reduce Advertising to Kids | News - Advertising ...

Coca-Cola Vows to Reduce Advertising to Kids | News - Advertising ... | Hanson Zandi News | Scoop.it
To battle critics who've been blaming Coca-Cola's sugary drinks for the rise in global obesity rates, the company vowed to slash advertising to children.
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Why Humor Makes You More Creative

Why Humor Makes You More Creative | Hanson Zandi News | Scoop.it
You can't selfmonitor your way to innovation. A jovial office environment is hugely important and a few good laughs can change everything at work.
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Karen Goldfarb Copywriter's curator insight, May 13, 2013 12:48 PM

Creatives have mastered the art of turning off the self-judging part of their brains in order to brainstorm with less inhibition. (Of course, that's what the agency bar is for, too.)

Sandrine Delage (Borgé)'s comment, June 27, 2013 3:04 PM
Thanks !