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Using Content Curation Tools for B2B Thought Leadership

Using Content Curation Tools for B2B Thought Leadership | thought leadership | Scoop.it

Years ago, I ran marketing for a professional services firm. As with most consulting firms, our demand generation efforts were based on thought leadership. Getting the content for those programs was a long and painful process, worse than pulling teeth because, most of the time we had to fabricate the teeth and then pull them out.


Via Robin Good
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How To Write Thought-Leadership Pieces That Get Published And Don't Make Editors Want To Die

How To Write Thought-Leadership Pieces That Get Published And Don't Make Editors Want To Die | thought leadership | Scoop.it

If you want your Op-Ed or contributed content featured in The New York Times or, heck, Fast Company, read this (handslap!) before you even reach for your pen. Are you listening, PR?

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Top Five Mistakes in Online Thought Leadership

Top Five Mistakes in Online Thought Leadership | thought leadership | Scoop.it

Thought leadership strategy requires proper reflection

 

Thought leadership can play a key role in business-to-business marketing -- but there are pitfalls you must be aware of before implementing a program, writes Kathy Seabold. Test the waters first with a few customers to make sure you have the right focus before diving in, making sure that you're offering a fresh perspective and allowing for comments to guide future conversations. Don't be so self-effacing that you forget to tie your content back to your products or services.

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A Guide to Creating a Thought Leadership Campaign

A Guide to Creating a Thought Leadership Campaign | thought leadership | Scoop.it

Establishing thought leadership is a common objective. Although it is often a long-term initiative, here is one way to start with a three month campaign.

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