You’ve probably read at least a handful of blog posts that talk about content marketing. If you spend a fair amount of time reading about online marketing, you’ve probably actually come across a few case studies about content marketing. While both blog post and case studies are useful sources of information about content marketing, they’re generally focused on how small and large businesses are utilizing this marketing technique.
What most sources of information about this topic don’t touch on is whether or not content marketing is a good fit for personal branding. The answer to that question is not only is it a good fit, but if you’re serious about building a strong personal brand, you definitely need to be engaged in content marketing. Let’s go over four different reasons why this strategy works so well:
Pressure and stress can be excuses for us falling short of our goals. Psychologist Bill Dyment, says we need to move past those rationalisations. A popular workplace psychology consultant for Fortune 500 companies and organisations of every kind, Dyment offers four steps for dealing with workplace-related pressure.
“One of the most helpful self-care perspectives is fully embracing the idea that it’s not your organisation’s job to manage your stress,” Dyment says. “This can be a difficult shift to make in our thinking, especially when we can clearly see that things at work should be different.”
While the history of communication until the end of the previous century has only been focusing on enlarging the distribution to a few published or broadcasted content creators, we now live in information overload where content curators can be the new super heroes.
Why do we do the things we do? Despite our best attempts to "know thyself," the truth is that we often know astonishingly little about our own minds, and even less about the way others think. As Charles Dickens once put it, “A wonderful fact to reflect upon, that every human creature is constituted to be that profound secret and mystery to every other.”
Psychologists have long sought insights into how we perceive the world and what motivates our behavior, and they've made enormous strides in lifting that veil of mystery. Aside from providing fodder for stimulating cocktail-party conversations, some of the most famous psychological experiments of the past century reveal universal and often surprising truths about human nature. Here are 10 classic psychological studies that may change the way you understand yourself.
Michael Jordan is auctioning off his 56,000-square-foot compound in a Chicago suburb. He first put the home on the market in February 2012 for $29 million, but earlier this year lowered the price to $21 million.
"While the email newsletter model has changed and adapted to the times, it’s continued to thrive. People love curated content, and they appreciate the lean-back experience of having interesting information delivered to them." Pete Sheinbaum the former CEO of Daily Candy offers some guidelines.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.