Since coming into existence in 2010, Instagram has given brands the opportunity to engage with their audience and tell their story through the power of visuals. The Facebook-owned app was one of the fastest growing major social networks in 2014, and is now home to more than 300 million accounts.
In addition to the network’s impressive growth, users are also highly engaged with the platform. Each day, half of all users use the app and spend an average of 21 minutes on the app. Top brands have quickly realized the potential Instagram presents. Simply Measured’s Quarterly Instagram Network Study (Q4 2014) found that 86% of Interbrand’s 2014 Top 100 Brands had an Instagram account, which was up from 71% the year prior. Instagram is quickly turning into the go-to network for brands looking to drive engagement.
Whether you’re considering joining, are brand new to the network, or need tips and best practices to get more out of the app, I’ve gathered 8 of the most common mistakes brands make on Instagram backed by the ones that are creating a memorable presence....
Many people think of LinkedIn as a resume of sorts. While that’s certainly true, it is also so much more. Get out of the mindset of “traditional resume” and get ready to learn the LinkedIn profile tips you need to know to help further market yourself and your business.
One day, after photojournalist John D. McHugh grew tired of people using his pictures without attribution, he created his own watermark app. Called Marksta, it guarantees that no matter where your photos appear (say, someone else's Instagram profile), they have stamps displaying your copyright privileges.
With the internet explosion of social media, a NEW graphic art form was born - Social Media Art! It is my favorite aspect of social media and online marketing so you will see more posts from me on this subject than any other.
Although Pinterest isn’t the most popular social network out there, it doesn’t mean that you can’t generate thousands of visitors and lots of money from it.
If you have good products or services, especially ones that appeal to women, you should consider leveraging it.
If you are going to take away one piece of advice from this infographic, make sure you schedule your pins during 2 PM – 4 PM. and 8 PM – 1 AM Eastern Standard Time. These are the times when you will get the most engagement.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.