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Rescooped by Rich Rawdin from Public Relations & Social Media Insight

8 Mistakes Brands Make With Instagram

8 Mistakes Brands Make With Instagram | Hamptons Real Estate | Scoop.it

Since coming into existence in 2010, Instagram has given brands the opportunity to engage with their audience and tell their story through the power of visuals. The Facebook-owned app was one of the fastest growing major social networks in 2014, and is now home to more than 300 million accounts.

In addition to the network’s impressive growth, users are also highly engaged with the platform. Each day, half of all users use the app and spend an average of 21 minutes on the app. Top brands have quickly realized the potential Instagram presents. Simply Measured’s Quarterly Instagram Network Study (Q4 2014) found that 86% of Interbrand’s 2014 Top 100 Brands had an Instagram account, which was up from 71% the year prior. Instagram is quickly turning into the go-to network for brands looking to drive engagement.

Whether you’re considering joining, are brand new to the network, or need tips and best practices to get more out of the app, I’ve gathered 8 of the most common mistakes brands make on Instagram backed by the ones that are creating a memorable presence....

Via Jeff Domansky
Jeff Domansky's curator insight, March 20, 2015 11:47 PM

According to Hubspot, there's no excuse for these social marketing mistakes on Instagram.

De Brabander Marjorie's curator insight, March 21, 2015 6:07 AM

Very interesting ! 

Rescooped by Rich Rawdin from Digital & Internet Marketing News

Instagram Turns Three; Shares 10 Favorite Moments - AllFacebook

Instagram Turns Three; Shares 10 Favorite Moments - AllFacebook | Hamptons Real Estate | Scoop.it
Happy third birthday to Instagram, which launched Oct. 6, 2010.

Via Kimberly Castleberry
Kimberly Castleberry's curator insight, October 11, 2013 12:53 AM

Instagram's 3rd birthday has an odd feeling because in some regards that's a fair amount of stability and yet because the platform has recently gotten such big press, it really feels newer than this. Check out some of the most popular moments on Instagram.