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Google Authorship Markup: Why it matters and how to do it.
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You need a Google+ profile in order to implement the Authorship Markup. You want to implement authorship markup. Trust me, you do!
What is authorship Markup?
It is how Google displays author information in search results. It makes your listing more robust, because it includes a photo, your name and links to more content by you. It’s a great way to make your listing stand out in the SERPs and get more exposure.