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I think personal branding in a transparent environment is important, it sets you apart from the rest and depending on how you brand yourself.
eReputation is one thing learners are not fully aware of and, as practitioners, it's important we raise their awareness.
This post provides resources that can be used to improve the eReputation of our learners.
NOTE: They must not forget the damage friends can cause, especially via SocialMedia.
Empecemos por gestionar la marca más importante, nosotros mismos.