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PSFK presents Future of Retail Report 2012

This third annual survey of retail trends from PSFK's business innovation team captures and contextualizes the early stages of a seismic shift that is changing the face of the retail landscape.

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Hair Beauty Trends
Trends and ideas that are shaping the Hair & Beauty industry
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Top 10 ideas from Fashion and Beauty over the last 12 months

Top 10 ideas from Fashion and Beauty over the last 12 months | Hair Beauty Trends | Scoop.it

Top ten Fasion & Beauty articles from the last 12 months on Springwise, designed to provide entrepreneurs with plenty of fresh inspiration for the future.

 

Loads of great innovative and inspiring ideas. Worth a read.

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Amazon launches social brand pages

Amazon launches social brand pages | Hair Beauty Trends | Scoop.it

Amazon.com is now allowing brands to get social — right on their own site. This week the retailer rolled out a series of new offerings: Amazon Pages, Amazon Posts, and Amazon Analytics. The new suite of tools marry popular features from social networks, i.e. a custom profile page and brand newsfeed/timeline, with commerce features such as merchandising widgets, shoppable product galleries, and links.

 

Using Amazon Pages, brands can create their own custom destination complete with an amazon.com/brandname URL. Pages feature a Facebook-like cover image and three different templates that allow brands to display only products, only posts, or a combination of both. 

 


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Bulldog boss tips on conquering the male grooming segment

Bulldog boss tips on conquering the male grooming segment | Hair Beauty Trends | Scoop.it

As the natural cosmetics market continues to evolve, co-founder Simon Duffy of UK male grooming brand Bulldog reveals the ins and outs of building a successful international distribution network, as the company continues to successfully expand its presence globally.

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Pinterest launches Business Pages

Pinterest launches Business Pages | Hair Beauty Trends | Scoop.it

Pinterest is sending a signal to the multitude of brands and retailers already active on its platform that it's getting ready to open for business itself by unveiling accounts designated for marketers today.

As part of the unveiling of business accounts, Pinterest also developed a new terms of service for businesses, making explicit that use of the platform for commercial purposes is accepted without mentioning retail or advertising.


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Debenhams uses Aurasma as part of its Christmas push

Debenhams uses Aurasma as part of its Christmas push | Hair Beauty Trends | Scoop.it

As part of its Christmas campaing, Debenhams has partnered with Aurasma, the augmented reality platform, to bring the ads to life. Users who scan the ads using the Aurasma Lite app, are given the choice to wathch the TV ad or buy the collection on their phone or tablets.

Check it out at: http://bit.ly/Debenhams_Aurasma ;


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Facebook reveals how Fashion should handle Social Media:

Business of Fashion editor, Imran Amed, interviews Tracy Yaverbaun, Director of Retail, Luxury & Fashion Partnerships at Facebook at Decoded Fashion London, on Nov. 1st. They discussed the behaviour of high net worth individuals on Facebook, the platform's nascent mobile strategy, and the do's and don'ts for brands using the Facebook platform to engage with their fans.

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CEO Talk | Bruno Pavlovsky, President of Fashion, Chanel

CEO Talk | Bruno Pavlovsky, President of Fashion, Chanel | Hair Beauty Trends | Scoop.it

Of all the luxury fashion brands in the world, Chanel is perhaps the most famous, as well as the most secretive. Indeed, even inside the fashion industry, few have heard of its only shareholders, the discreet Wertheimer family, descendents of Pierre Wertheimer, an early business partner of Coco Chanel herself.In contrast, other luxury megabrands like Louis Vuitton, Gucci and Cartier are part of publicly-traded, multi-billion dollar luxury conglomerates — LVMH, PPR and Richemont, respectively — which have high-profile chief executives and principal shareholders who must regularly engage with the investment community, explain their business strategies, appear at industry conferences and attend fashion shows, not to mention publicly report their performance figures.

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Gucci unveils pinnable banners

Gucci unveils pinnable banners | Hair Beauty Trends | Scoop.it

Gucci has rolled out a banner ad that can be pinned on Pinterest with one click. The ad demonstrating Gucci shoes and the call to shop at gucci.com features a small ‘Pin it’ button.

 

Users who click the ‘Pin it’ button will be able to share the image on Pinterest. There are two images of the ad: the one featuring a model and the one showing the shoes. The campaign aims to boost consumer’s interest to shop online.

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Social Media around the World 2012 (by InSites Consulting)

The full report offers 5 eye-catching insights on the status of social media and more than 2.000 facts & figures about social media in 19 countries. Topics cover main adoption and usage, interactions of consumers with brands, impact of branded conversations, evolution of mobile and the opportunities for structural collaboration between consumers and brands.


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SERVILE BRANDS by Trendwatching

SERVILE BRANDS by Trendwatching | Hair Beauty Trends | Scoop.it

Yes, consumers are more demanding, time-starved, informed, and choice-saturated than ever-before (we know you know). For brands to prosper, the solution is simple though: turn SERVILE. This goes far beyond offering great customer service*. SERVILE means turning your brand into a lifestyle servant focused on catering to the needs, desires and whims of your

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Mike Spencer's comment, October 3, 2012 7:00 AM
Brand Butlers, Xav? ;0)
Xavier Obon's comment, October 3, 2012 7:06 AM
They might have run out of names....
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Marie Claire's Dolce & Gabbana video ad in print

The October issue of Marie Claire UK incorporates a black-and-white commercial for Dolce&Gabbana fragrance, the first UK display advert of its kind.

Appearing on pages 34 and 35 in a limited run of a few thousand copies of the issue, a male and female model pose in a coastal scene and when the page is opened, the 45-second spot (directed by Mario Testino) automatically plays.


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3.3m UK consumers scanned a QR code in Q2

3.3m UK consumers scanned a QR code in Q2 | Hair Beauty Trends | Scoop.it

More than 3m UK consumers used their smartphone to scan QR codes in Q2, according to new data from a comScore survey of 15,000 consumers.

This equates to 11.4% of the total smartphone audience and represents a year-on-year growth of 43%.

But the data suggests that other European nations have actually been quicker on the uptake than the UK. For example, 18.6% of German smartphone owners scanned a QR code in Q2, a YoY growth of 128%.


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Burberry designs flagship London shop to resemble its website

Burberry designs flagship London shop to resemble its website | Hair Beauty Trends | Scoop.it

British brand displays digital-first thinking as it adapts to customers who want instant service and constant innovation.

 

Burberry is billing the new store as “Part event space, part innovation hub, part store,” and says it “blurs the physical and the digital to create ‘Burberry World Live’, mirroring every aspect of the website’s rich content from events, to music, to heritage and to the landing page. It gives physical expression to the brand’s most innovative digital launches.”


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Grazia launches 'shopable' iPad edition

Grazia launches 'shopable' iPad edition | Hair Beauty Trends | Scoop.it

Grazia has launched a weekly iPad edition of the magazine available exclusively on Newsstand.

The iPad edition of the women’s weekly magazine contains all of the editorial content featured in the print edition and benefits from an additional shopping facility, enabling the reader to buy items directly from the Grazia’s fashion pages.

 

Boots UK has already signed on as an integrated partner from launch, with readers automatically directed to the Boots website to purchase beauty products featured in the magazine.


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10 crucial trends for 2013, by Trendwatching

The team from Trendwatching has compiled a list of 10 of the key trends that they think will shape brands, consumers and advertisers in 2013. The presentation is packed with great insights, ideas and loads of relevant examples.


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Digital IQ Index® - Beauty 2012 EU Supplement

The Digital IQ Index®: Beauty EU Supplement distills trends, best practices and case studies in Beauty across the EU-5 markets, and highlights digital leaders in each market as well. 

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Rimmel first to use new dual-screen ITV ad format

Rimmel first to use new dual-screen ITV ad format | Hair Beauty Trends | Scoop.it

Rimmel London, the cosmetics brand, will be the first advertiser to use ITV's new synchronised ad format this weekend, when one of its digital ads appears on 'The X Factor' app at the same time as an ad is shown on ITV1. 

'The X Factor' app, which is currently available for iOS mobiles and tablets, will display a digital ad to complement the ad on TV.


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Digital IQ Index®: Beauty and Skincare 2012

The Digital IQ Index®: Beauty and Skincare study ranks the digital competence of 56 brands, evaluated on more than 675 data points across four dimensions: Site, Digital Marketing, Social Media, and Mobile.

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Estée Lauder uses Blippar

Estée Lauder has partnered with Blippar to promte thier latest range of make-up products.

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People StyleWatch turns its Twitter wallpaper into ad space

People StyleWatch turns its Twitter wallpaper into ad space | Hair Beauty Trends | Scoop.it

People StyleWatch, the fashion and shopping spinoff of People magazine, has turned the background of its Twitter page into an ad for Jergens Daily Moisture. Media brands on Twitter typically use that area to promote themselves or nothing at all

This was the first time People StyleWatch has used its Twitter profile page that way, a spokeswoman said. The Jergens ad was part of a larger deal with with the brand that included print, web and social components, she added.

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L'Oréal Xbox app

L'Oréal USA has launched a beauty and style app on Xbox LIVE called ‘The Next Level’, becoming the first app on the Microsoft games console to be targeted at women.

The destination site lets users create a personalised event calendar, shopping list, weather-based beauty recommendations, and ‘redemption centre’ where rewards earned through interaction can be traded for tangible branded offers


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SERVILE BRANDS

Yes, consumers are more demanding, time-starved, informed, and choice-saturated than ever-before (we know you know). For brands to prosper, the solution is simple though: turn SERVILE. This goes far beyond offering great customer service*. SERVILE means turning your brand into a lifestyle servant focused on catering to the needs, desires and whims of your customers, wherever and whenever they are.

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Estée Lauder Develops an entire new brand for China

Estée Lauder Develops an entire new brand for China | Hair Beauty Trends | Scoop.it

Many multinational companies simply create a new product or two specifically for the Chinese market. But the Estée Lauder Companies, which already sells 12 of its 28 cosmetics brands in China, is taking that concept further: adding an entirely new brand.

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Burberry: 121 Regent Street, London

Inside Burberry's new flagship store


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L'Oreal launches mobile app to help drive footfall into salons

L'Oreal launches mobile app to help drive footfall into salons | Hair Beauty Trends | Scoop.it

L’Oreal has launched a new iPhone app with the dual aim of promoting its INOA hair colour range and driving customers into its salons.

 

INOA Colour Capture uses geolocation and augmented reality (AR) to allow users to grab one of thousands of virtual bubbles that will be released around the UK in September.

 

Users can either win a hair colouring service from one of the participating salons or a colour care sample pack. It is L’Oreal’s first foray into mobile as it doesn’t have an e-commerce platform – products are instead sold through partners.

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