Sustainable development's dark side BlueRidgeNow.com The government's words are a plan of misdirection that's being “sold” to us, not because sustainability is the desired outcome but in order to build a foundation for an even more centralized and...
Lee Ann Head, GreenBiz.com, shows how every customer interaction adds to or subtracts from your sustainability story: Last week, I was checking out at my neighborhood pharmacy (part of a national chain) and shoved the ...
Sporting two wind turbines, 850 solar panels and a geothermal system burrowed 550 feet into the ground, Walgreens has opened the first net-zero energy retail store in the US. Located in the Chicago suburb of Evanston, ...
Green marketing’s failure hasn’t been for lack of trying. Activists, community groups, government agencies, faith-based organizations, schools, scout troops, universities, and, of course, companies have been encouraging shoppers to make greener choices for years. And, as I’ve written about ad nauseum, pollsters and market researchers have fueled the fire, telling us all the while that large numbers of consumers want to make green choices when possible. A few do. But not many, and not often.
There’s plenty of blame to go around. Companies' marketing efforts have been largely half-hearted, humorless and uninspired. Green products themselves have been variously underwhelming, overpriced, inconvenient, ineffective or unavailable. Too often, green marketers have attempted to prod consumers to act by relying on guilt or by encouraging people to “save the Earth,” neither of which has turned out to be particularly aspirational or appealing.
And consumers have made it crystal clear: They don't want to change, at least in the name of Mother Earth or the greater good. Of course, we change our buying and lifestyle choices all the time: how we communicate (email, mobile phones, texting, Twitter), how we shop (what's a “record store”?), what we eat and drink (“functional foods,” anyone?), and what we drive and wear and do. But those choices benefit us personally, today -- not some far-off forest or future.
King: Budget to strengthen sustainable development Saudi Gazette The King highlighted that the budget would further strengthen balanced and sustainable development with a focus on human resources development and job creation.
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