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Content Publishing Tips for Brands From the Experts - Search ...

Content Publishing Tips for Brands From the Experts - Search ... | ha | Scoop.it
Brands publishing news content isn't a question anymore. Brands must master publishing to rise above the competition, get attention from search engines, feel the sharing love in social, and create brand advocates that ...
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B2B Buyers Favor Short Content When Researching Purchases - Marketing Charts | #TheMarketingAutomationAlert

B2B Buyers Favor Short Content When Researching Purchases - Marketing Charts | #TheMarketingAutomationAlert | ha | Scoop.it

Pardot recently released its “The State of Demand Generation” [download page] report and while the study contains some intuitive results – such as 9 in 10 B2B buyers’ amount of research being influenced by the cost of the product – the findings are worth a look. Of note, about three-quarters of respondents agreed that they prefer different content at each stage of the research process. How long should a written piece of content, such as a whitepaper or case study, be? Interestingly, many would prefer it to be under 5 pages.

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via marketingIO
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marketingIO's curator insight, November 11, 2013 9:21 PM

Under 5 pages...that's music to many of our ears. Be succinct, get the point across, and don't waste their time.

Carolyn M Todd's curator insight, July 29, 2014 2:59 PM

Need to communicate in-depth technical information to make a sale?  If you can't keep it to 5 pages or less...then split into more than one topic.  

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Thrillist delivers on the promise of fully integrated “content + commerce ... - PandoDaily (blog)

Thrillist delivers on the promise of fully integrated “content + commerce ... - PandoDaily (blog) | ha | Scoop.it
Thrillist delivers on the promise of fully integrated “content + commerce ...
PandoDaily (blog)
Ax or no, Lerer is excited about content and commerce. Really excited.
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How to Synchronize TV Content With Social Media - Bloomberg

How to Synchronize TV Content With Social Media - Bloomberg | ha | Scoop.it
How to Synchronize TV Content With Social Media
Bloomberg
11 (Bloomberg) -- Civolution CEO Alex Terpstra discusses the company's TV content synchronizing product with Deirdre Bolton on Bloomberg Television's "Money Moves." (Source: Bloomberg).
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Effective Content Marketing That Leads To Success - Daily Deal Media

Effective Content Marketing That Leads To Success - Daily Deal Media | ha | Scoop.it
Effective Content Marketing That Leads To Success Daily Deal Media Any media or published information a company releases to the public is a form of content marketing and as that content circulates, it distributes information about the brand that...
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Pro Social Bookmarking, Permanent Content Archival and Link-Sync with Pinboard

Pro Social Bookmarking, Permanent Content Archival and Link-Sync with Pinboard | ha | Scoop.it

Via Robin Good
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Robin Good's curator insight, November 6, 2013 6:11 PM



Pinboard is a social bookmarking service which allows you to easily save and organize any number of links, with no limits on text descriptions. Pinboard is characterized by having a no-frills, simple interface, by being very speedy and reliable and by being able to import, sync and export all of your links easily.


Pinboard integrates also a powerful web caching and indexing feature available to "pro" accounts ($25/year) which allows you to keep a full cached and searchable copy of any bookmark you save.


Advanced edit tagging, filtering and bundling features make it easy to oganize and find links even inside very large collections.

Links saved can be set to be public or private.


All of the bookmarks saved inside Pinboard can be easily exported in a standard file format. A set of basic APIs is also available.


You can import all your existing bookmarks from Delicious, Google Bookmarks, Diigo, Firefox, Safari, and many other sources by following the instructions on the howto page.


A very useful feature called Tab Sets allows to quickly save all of your currently open browser tabs to Pinboard having the unique advantage of being able to re-open them even if you're on another machine or in a different browser. 


N.B.: The site has a unique and now proven business model and is entirely self-funded. Ad-free.


My comment: Excellent bookmarking service for anyone in need of a no-frill, reliable and fast tool. The archiving feature is particularly valuable as well as the auto-syncing with multiple services (Instapaper, Read It Later, Twitter. Delicious).


The service has a one-time fee of around $10. 


Check it out here: https://pinboard.in/ 


*Switch from Delicious (why): https://pinboard.in/switch/ 

*must-read



Tour: https://pinboard.in/tour/ 


HowTo: https://pinboard.in/howto/ 


FAQ: http://pinboard.in/faq/ 




More info: http://pinboard.in/about/ 



*Added to the Permanent Page Archival Tools section of Content Curation Tools Supermap.




ghbrett's curator insight, November 7, 2013 8:48 AM

Thanks Robin for your usual very in depth review of the article. See below!!

ghbrett's curator insight, November 7, 2013 8:50 AM

Thank you Robin for your usual very in depth insights!  See his comments below.

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Why Google's New Hummingbird Algorithm is Good News for ...

Why Google's New Hummingbird Algorithm is Good News for ... | ha | Scoop.it
Does this mean your content-driven business is in jeopardy? Is keyword research dead? Are you going to have to reengineer your entire content strategy? There's no question that the Hummingbird algorithm is only the ...
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Is the B2B Content Marketing Time Crunch a Real Barrier or an ...

Is the B2B Content Marketing Time Crunch a Real Barrier or an ... | ha | Scoop.it
With many B2B content marketing professionals saying they struggle to find time for content marketing, CMI's roundtable of experts weighed in on the subject.
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Why Google authorship is so important for the content you create and how to set it up - - The Buffer Blog

Why Google authorship is so important for the content you create and how to set it up - - The Buffer Blog | ha | Scoop.it
Use Google authorship to claim the content you create and enjoy authorship's advantages in visibility, clickthroughs, and results.
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