Writing - How effective is your professional bio at building reputation, gaining clients, and generating income? Here are five detailed critiques of real-life professional bios that'll help you avoid common pitfalls in ...
A new study from the Chief Marketing Officer Council and social technology firm Lithium reveals what consumers really want from social media and how that stacks up against what chief marketing officers think they want.
Social media-loving ninjas, gurus, and wizards may once have touted their Klout. But if the recent spate of criticisms over the company’s privacy, transparency, and methodology is any indication, these days, Klout is out.
A good content marketing plan contains a number of different elements including theme, audience, tone, publishing channel, etc. But how do all of these components come together to form a cohesive strategy?
Infographic that explains the importance of content marketing in B2B marketing. (RT @katvobs: Why do B2B marketers use content? Risk mitigation, lead generation, lead nurturing, lead scoring. Reputation + SALES!