H2H Marketing
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“The marketing from human to human” RSS
Curated by Fabrizio Faraco
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Created Nov 17, 2011
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mashable.com - December 25, 2011 6:08 PM

The Four Key Agency Ingredients to Inbound Marketing Success [SPONSORED]

This post is brought to you by HubSpot, an inbound marketing software company based in Cambridge, MA.
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www.yourwishmarketing.com - February 15, 9:42 AM

How to Be a More Creative Community Manager with Content Marketing

This week's "How To Tuesday" post is about how community managers can get more creative with brand building and engagement.
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Retailers Not Catering to Tablet-Wielding Shoppers | Content Marketing Institute

So far retailers are not taking full advantage of the opportunity to extend their content efforts to tablets, a survey of 100 major retailers sponsored by Zmags has found.
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catchfree.com - Today, 2:05 AM

Perform Everyday Tasks for Free | CatchFree

CatchFree makes it easy to compare and find the best free online solution for your specific need.
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socialmediatoday.com (via @FrankPrieto) - February 22, 4:50 PM

Content Marketing in 6 Steps | Social Media Today

Most marketers have realised by now that they have to swap from the classic communication approach of sending & advertising to an approach based on content. But for most people the exact meaning of that is rather intangible.
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www.theglobeandmail.com (via @SheryAHeinis) - February 22, 4:38 PM

Why you should set up a company wiki

Valuable resources are often locked away inside the skulls and hard drives of individual employees.
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www.pammarketingnut.com - February 22, 3:26 PM

15 Reasons Random Acts of Marketing & Social Media (RAMs) Don't Work! | The Marketing Nut

Random Act of Marketing RAMs Attempt to drive business benefit that is NOT integrated, easily measured, nor integrated with other marketing tactics.
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www.weidert.com (via @ArtilleryBrands) - February 22, 11:56 AM

5 Reasons To Invest In Inbound Marketing Before Adding A Sales Rep

Inbound Marketing efficiently increases leads without adding overhead.
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socialmediab2b.com (via @AlexBeja) - February 22, 11:37 AM

5 B2B Social Media Questions to Ask about LinkedIn Answers | Social Media B2B

LinkedIn Answers is an underutilized part of the professional social network. Here is a basic understanding of how to use it for your B2B company.
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www.marketingweek.co.uk (via @fekeroth) - February 22, 11:30 AM

Benchmark your social media | In-Depth Analysis | Marketing Week

Getting the measure of social media success: an exclusive report on how brands can put a value on their digital activity in 2012.
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www.impactbnd.com - February 22, 11:06 AM

How to Use an Editorial Calendar For Business Blogging

The rise in content focused blogging oftentimes frustrates businesses because it strays from the idea of task centric activities.
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blog.junta42.com - February 22, 4:07 AM

The History of Content Marketing [Infographic] - Corporate Storytelling is Not New

An infographic detailing the history of content marketing in timeline form.
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www.hongkiat.com - February 22, 2:21 AM

Networking Guide for Bloggers: Making a Good First Impression (Part 5)

So far in the series (the previous episode, to be exact) we’ve talked about the [...]...
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www.hongkiat.com - February 22, 2:18 AM

Networking Guide for Bloggers: Choose People Wisely, You Must (Part 3)

I’m sure you can relate to this and agree that selecting the right people to [...]...
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Marketing Strategy and SEO Best Practices | Small Business Marketing Consultant

Google's Panda updates have changed SEO best practices and reinforce the principal of marketing strategy before jumping into tactics.
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Tweak By Google Signals Content is King.

Google added a new share button to its classic, white search page. It may just look like a link into Google+. It’s really so much more.
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How 3 Content Levels Can Make for Better Content Planning

Once you determine what kind of content your audience wants, you need to focus on presentation and delivery. Here's how organizing your content into three levels can make better content planning an understandable and achievable goal.
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www.business2community.com (via @bowden2bowden) - February 22, 6:16 PM

Why Your Social Media Marketing Stinks | Business 2 Community

Social networking is as old as humanity, and even the term social media has been around for quite a while.
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www.seocopywriting.com (via @aimee_beck) - February 22, 4:44 PM

Content is Currency: the powerful synergy of mobile & social media marketing | SEO Copywriting

Our interview with Jon Wuebben, author of Content is Currency, focuses on the synergistic power and strategic intelligence of integrating social media and mobile marketing.
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www.business2community.com (via @michel_trapani) - February 22, 4:20 PM

Where’s My Return on Investment (ROI)? [Infographic] | Business 2 Community

OK, so you’ve been doing social media for awhile, but you’re just not seeing the lift promised by your social media team. You’re beginning to question (Where's My Return on Investment (ROI)?
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blog.kissmetrics.com - February 22, 11:56 AM

40 Checkout Page Strategies to Improve Conversion Rates

Shopping cart abandonment and conversion rate drops on a checkout page may seem to be a bitter fact of e-commerce life. Print out this helpful checklist and use it to optimize your checkout page for higher conversion rates.
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b2bdigital.net (via @WigSuperstore) - February 22, 11:44 AM

20 B2B Marketers Losing their Brand on Pinterest — B2B Digital Marketing

Many B2B marketers are not active on Pinterest today. Will the delay cost them their brand real estate? Here are 20 marketers that lost their brand on Pinterest, and 3 examples of B2B marketers that are active on Pinterest.
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www.openforum.com - February 22, 11:30 AM

Social Media 101: A Guide to the Top 5 Social Media Tools for Business

Here's everything you need to know about what platform is best for each business goal you're trying to achieve.
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www.openforum.com (via @pmfunding) - February 22, 11:27 AM

12 Key Success Areas That Drive Business Growth

Refine your approach to these 12 aspects of business to get on the fast track to growth.
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www.impactbnd.com - February 22, 11:05 AM

How Successful Companies Generate Leads By Blogging

Lead generation strategies are consistently demanded in any industry or business.
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www.seomoz.org - February 22, 2:24 AM

The New SEO Process (Quit Being Kanye)

The responsibilities of SEO practitioners have changed to include far more of the digital ecosystem, yet for so many, much of the SEO process remains the same.
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www.hongkiat.com - February 22, 2:20 AM

Networking Guide for Bloggers: How to Approach People (Part 4)

Approaching someone new is often quite a scary thing to do.
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