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Simplify Your Inbound Marketing Process: Focus on Content Assets

Simplify Your Inbound Marketing Process: Focus on Content Assets | H2H Marketing | Scoop.it
Content is king because it ties into all the other areas of inbound marketing. By simply focusing on content, you can improve your entire inbound strategy. I'll show you how it worked for me.
Fabrizio Faraco's insight:

Content assets help brands communicate their messages to their target audiences. These may come in the form of visual guides, web-based tools, extensive resources and many more (as also listed by Cyrus Shepard on his recent Moz post).

 
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H2H Marketing
The marketing from human to human
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L'ascolto è il successo cioè l'esperienza dei clienti è brand

L'ascolto è il successo cioè l'esperienza dei clienti è brand | H2H Marketing | Scoop.it
Chi non avrebbe voglia di conoscere ciò che i nostri clienti (esistenti e potenziali) pensano, sentono e come ci vedono? Se solo avessimo queste informazioni, potremmo risolvere ogni problema relativo alla vendita e incrementare il nostro reddito di qualche ordine di grandezza. Puoi assolutamente scoprire tutto questo e sfruttare il potenziale di questa conoscenza. Tutto quello che devi fare è ascoltare
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Chi non avrebbe voglia di conoscere ciò che i nostri clienti (esistenti e potenziali) pensano, sentono e come ci vedono? Se solo avessimo queste informazioni, potremmo risolvere ogni problema relativo alla vendita e incrementare il nostro reddito di qualche ordine di grandezza. Puoi assolutamente scoprire tutto questo e sfruttare il potenziale di questa conoscenza. Tutto quello che devi fare è ascoltare
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Disruptive innovation, always the best choice? - Fabrizio Faraco

Disruptive innovation, always the best choice? - Fabrizio Faraco | H2H Marketing | Scoop.it
Disruptive innovation, fa sempre bene? Non sempre "disrupt or be disrupted" è la soluzione. C'è bisogno della terza via, quella che ci rende irresistibili
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Memory of the future - Fabrizio Faraco

Memory of the future - Fabrizio Faraco | H2H Marketing | Scoop.it
Stamani sono andato indietro con la memoria, scoprendo di aver sempre praticato le grandi innovazioni nelle strategie e nel marketing. Memoria del futuro.
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Co-creare il futuro attraverso la facilitazione - Fabrizio Faraco

Co-creare il futuro attraverso la facilitazione - Fabrizio Faraco | H2H Marketing | Scoop.it
Co-creare cercando all'interno dell'organizzazione soluzioni per migliorarsi. La sfida è tener conto dei risultati portandoli all'interno del proprio agire.
Fabrizio Faraco's insight:
Co-creare, ovvero, sempre più spesso e sempre più organizzazioni cercano al proprio interno le soluzioni per migliorare e migliorarsi. Questo porta sempre più consulenti ad essere meno demiurghi o professori e più facilitatori. La sfida è quindi oggi per le imprese saper tener conto dei risultati co-creati portandoli all’interno del proprio agire quotidiano.
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Lego® Serious Play® per i volontari del servizio civile del Lazio

Lego® Serious Play® per i volontari del servizio civile del Lazio | H2H Marketing | Scoop.it
I risultati dei workshop Lego® Serious Play® in 4 città della regione Lazio che ha coinvolto oltre 200 volontari del servizio civile in scadenza di missione
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Lego® Serious Play ® for business | Insieme a Todi AppyDays

Lego® Serious Play ® for business | Insieme a Todi AppyDays | H2H Marketing | Scoop.it
Lego® Serious Play ® un metodo efficace per le organizzazioni (e non solo). Giochiamo insieme a Todi AppyDays sabato 26 settembre | Let's play Lego® for biz
Fabrizio Faraco's insight:

Cosa c’entra il Lego® con il Marketing? I mattoncini e gli elementi così cari da anni ai bambini (e non solo) di tutto il mondo sembrano entrarci poco con il business. A parte che Lego® ha innovato molto nel marketing, uno dei migliori esempi di Brand Experience come ci racconta Graham D. Brown. Pochi sanno che attraverso i mattoncini e gli elementi del Lego® sui può “letteralmente” “pensare attraverso le dita” – scatenando intuizione, ispirazione e fantasia. Grazie al Lego® Serious Play® si creano metafore visive 3D finalizzate a rappresentare le principali questioni su cui si vuole ragionare e i possibili modi per risolverle, coinvolgendo tutti gli aspetti della dimensione umana (razionale, emozionale, istintiva) semplicemente costruendo modelli e raccontando storie su di essi (storymaking) aiutati da un facilitatore. Quindi metafore 3D per risolvere problemi strategici e interni ad un’impresa o a un team.

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engagement is not something you do; it's something you are

engagement is not something you do; it's something you are | H2H Marketing | Scoop.it
Cos’è l’engagement e perché è così importante nel marketing di oggi What's engagement and why it's the key to modern marketing.
Fabrizio Faraco's insight:

l’engagement è importante perchè il branding è legato alle emozioni per questo facciamo business con chi ci fa star bene

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How to Build a Content Marketing System to Automate your Blogging Efforts

How to Build a Content Marketing System to Automate your Blogging Efforts | H2H Marketing | Scoop.it
I will not be talking about how to create content, I will break down the system I used to build our blog to over 100,000 pageviews a month and some ideas on how to scale it.
Fabrizio Faraco's insight:

great content marketing system starts with writing consistent, compelling content. Scoop.it has published some great post on the topic here, here and here.

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Siamo tutti marketer | We are all marketer Fabrizio Faraco

Siamo tutti marketer | We are all marketer Fabrizio Faraco | H2H Marketing | Scoop.it
Siamo marketer per definizione Ognuno conversa ogni giorno sui marchi nel suo network We are marketer by definition we talk about brand in our network daily
Fabrizio Faraco's insight:

Il Brand non è una strategia, ma ciò che sei. Il brand inizia quindi dal processo di selezione del personale: il tuo personale è il tuo brand. La tua esperienza di brand viene definita nel momento in cui i consumatori interagiscono con il tuo personale. Le aziende gestite da team empatici e comunicativi sono quelle che costruiscono le esperienze con i consumatori più durature. La tua cultura organizzativa è il tuo destino: come tratti il tuo personale definisce la tua brand experience. Culture tossiche producono brand tossici.

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Earn the Right to Sell - Copyblogger

Earn the Right to Sell - Copyblogger | H2H Marketing | Scoop.it
Chris Brogan gives you a preview of the content marketing model that has both built his business and helped him grow other companies.
Fabrizio Faraco's insight:

Create useful content that nurtures a specific community so that you earn the right to sell and serve them to exchange value.

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All we need is love! - Fabrizio Faraco

All we need is love! - Fabrizio Faraco | H2H Marketing | Scoop.it

the most effective marketing tool is engagement. Because engagement ensures an emotional bond between consumer and brand so that conversations can flow between them about the brand. So all we need is love!

Fabrizio Faraco's insight:

In this highly interconnected world the key factor becomes enabling consumers to recommend the brand in their stories. But to do this it is not enough like the product or the brand: it is necessary to love it! Because people only recommends brand they love. The only content that exist is that worth telling.

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Content Marketing and the Customer: the journey

Content Marketing and the Customer: the journey | H2H Marketing | Scoop.it
From acquisition to conversion, content has a vital role to play in your customer engagement cycle. But have you given much thought to how that role evolves during the customer's journey?
Fabrizio Faraco's insight:
Of course, getting potential customers onto your site is only half the battle. The next step is converting them – and you could still fall at this final hurdle. - See more at: http://theeword.co.uk/seo/content-and-the-customer-the-journey/#sthash.1fu9WXBD.dpuf
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How To Fix 9 Harmful Misconceptions about Content Marketing

How To Fix 9 Harmful Misconceptions about Content Marketing | H2H Marketing | Scoop.it
Some marketers make “content marketing” interchangeable with content-marketing activities like social media. Learn 9 misperceptions that devalue content marketing and its potential for success, and find out how to avoid making them again.
Fabrizio Faraco's insight:
All real and worthwhile concepts, these words – perhaps because of their relative newness – tend to be used as blanket terms that describe a laundry list of things. For example, “content marketing” is often used interchangeably with “social media."
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L'ascolto è il successo cioè l'esperienza dei clienti è brand

L'ascolto è il successo cioè l'esperienza dei clienti è brand | H2H Marketing | Scoop.it
Who would not want to know what our customers (existing and potential) think, feel and how they look at us? If we only had this information, we could solve any sales issues and increase our income in some orders of magnitude. You can absolutely discover all this and take advantage of the potential of this knowledge. All you have to do is listen.
Fabrizio Faraco's insight:
Who would not want to know what our customers (existing and potential) think, feel and how they look at us? If we only had this information, we could solve any sales issues and increase our income in some orders of magnitude. You can absolutely discover all this and take advantage of the potential of this knowledge. All you have to do is listen.
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Disruptive innovation, sempre la scelta migliore? - Fabrizio Faraco

Disruptive innovation, sempre la scelta migliore? - Fabrizio Faraco | H2H Marketing | Scoop.it
Disruptive innovation, fa sempre bene? Non sempre "disrupt or be disrupted" è la soluzione. C'è bisogno della terza via, quella che ci rende irresistibili
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Memoria del futuro - Fabrizio Faraco

Memoria del futuro - Fabrizio Faraco | H2H Marketing | Scoop.it
Stamani sono andato indietro con la memoria, scoprendo di aver sempre praticato le grandi innovazioni nelle strategie e nel marketing. Memoria del futuro.
Fabrizio Faraco's insight:
Share your insight
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Lego® Serious Play® per i volontari del servizio civile del Lazio

Lego® Serious Play® per i volontari del servizio civile del Lazio | H2H Marketing | Scoop.it
I risultati dei workshop Lego® Serious Play® in 4 città della regione Lazio che ha coinvolto oltre 200 volontari del servizio civile in scadenza di missione
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Why Customer Experience is The Catalyst for Digital Transformation - Brian Solis

Why Customer Experience is The Catalyst for Digital Transformation - Brian Solis | H2H Marketing | Scoop.it

Customer experience is beyond just any one moment. It’s every moment plus all moments combined. You have a few great moments and some not-so-great moments. The problem with the approach to marketing today is each one of those moments is owned, managed and measured by different groups, and those groups don’t always collaborate

Fabrizio Faraco's insight:

Customer experience happens with or without direct interaction with marketing. If I use a product, look at your website or come across your campaign, these things happen without the company knowing my impressions, my expressions or what I say about them to others.

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The 10 Commandments of Content Marketing - Brian Solis

The 10 Commandments of Content Marketing - Brian Solis | H2H Marketing | Scoop.it
Fabrizio Faraco's insight:

Marketers often confuse content marketing with engagement. The are human beings on the other side of your content. There are frustrations, aspirations and willing attention spans on the other side of the screen. Engage them.

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How Intel Attracts More Than 2 Million Readers A Month | B2B Marketing Insider

How Intel Attracts More Than 2 Million Readers A Month | B2B Marketing Insider | H2H Marketing | Scoop.it
By NewsCred Contributor Anastasia Dyakovskaya Luke Kintigh, Intel’s Global Content and Media Strategist, is a triple threat in the content marketing indust
Fabrizio Faraco's insight:


Luke Kintigh, Intel’s Global Content and Media Strategist, is a triple threat in the content marketing industry: part content creator, part data analyst, and part distribution genius. He also happens to be one of the speakers at next week’s #ThinkContent Summit.

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Siamo tutti marketer | We are all marketer Fabrizio Faraco

Siamo tutti marketer | We are all marketer Fabrizio Faraco | H2H Marketing | Scoop.it
The Brand is not a strategy, but what you are. Brand starts in the recruitment process. Your people are your brand. Your Brand experience is defined in the moments customers interact with your own employees. Companies run by empathic communicative teams create the most enduring experiences. Your organizational culture is your destiny: how you treat your own employees shapes Brand experience. Companies that empower employees and create empathic cultures create positive experience. Toxic cultures produce toxic brand.
Fabrizio Faraco's insight:

In Connection Economy everyone is a marketer by definition. Everyone has its own network (even TV network with the emergence of personal streaming app like Periscope) and talks about your brand every day. Your story, maybe built by your agency or related to your advertising, is just one of those stories about your brand, often the least important. Your company people are also marketer, often the most important one.

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Top 5 Small Business Marketing Tools

Top 5 Small Business Marketing Tools | H2H Marketing | Scoop.it
We lay out the Top 5 Small Business Marketing Tools available for the DIY small business marketer.
Fabrizio Faraco's insight:

There are so many tools out there that it will make your head spin. For instance the following list of marketing tools can hardly even be considered the tip of the iceberg

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Content Marketing Guide to Generating 1000's of Visitors

Content Marketing Guide to Generating 1000's of Visitors | H2H Marketing | Scoop.it
Learn how to create an effective content marketing strategy & how top companies are generating thousands of visitors from blogging & content.
Fabrizio Faraco's insight:

According to Content Marketing Institute, only 35% of organizations have a documented content strategy. Out of those with a documented strategy, 60% say that their organization is effective versus 32% with only a verbal strategy and 7% for organizations with no content strategy.

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All we need is love! - Fabrizio Faraco

All we need is love! - Fabrizio Faraco | H2H Marketing | Scoop.it
Il marketing più efficace è legato all’engagement, ovvero creare un legame emotivo tra consumatore e marchio. All we need is love
Fabrizio Faraco's insight:

In un mondo fortemente interconnesso la chiave di tutto diventa quindi fare sì che i consumatori raccomandino il marchio nelle loro storie. Ma per fare questo non basta che il prodotto o il marchio piaccia: è necessario che il marchio sia amato! Perché solo così esisteranno dei contenuti che varrà la pena di raccontare.

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Content Marketing: A No-Brainer for Consumer Electronics

Content Marketing: A No-Brainer for Consumer Electronics | H2H Marketing | Scoop.it
Content is highly regarded in the consumer electronics industry where customers are seeking fresh, insightful information before making a big purchase.
Fabrizio Faraco's insight:
Content is one of the most significant investments a company can make. While web design and vibrant videos are appealing, they don’t hold the same weight as content. This is especially true in the electronics industry, where customers are seeking fresh, insightful information before making a purchase.
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