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How to Leverage Google Reader for Guest Post Opportunities and Blogger Outreach

How to Leverage Google Reader for Guest Post Opportunities and Blogger Outreach | H2H Marketing | Scoop.it
Go way beyond RSS and learn how to use Google Reader to create guest post opportunities and better engage with bloggers.
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I tempi del cambiamento

I tempi del cambiamento | H2H Marketing | Scoop.it
La realtà oggi è soggetta ad un cambiamento radicale. In parte a causa delle cosiddette nuove tecnologie. Con essa anche il processo di acquisto è cambiato.
Fabrizio Faraco's insight:

Quello che fa vendere sono le relazioni e per costruirle, dobbiamo prima stabilire fiducia reciproca. "Narrare è il modo in cui diamo forma significati e creare il contesto sociale, è così che si costruisce la fiducia e le relazioni."

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How the Internet of Things Changes Business Models

How the Internet of Things Changes Business Models | H2H Marketing | Scoop.it
Value creation is no longer one-and-done.
Fabrizio Faraco's insight:

Thanks to over-the-air updates, new features and functionality can be pushed to the customer on a regular basis. The ability to track products in use makes it possible to respond to customer behavior. And of course, products can now be connected with other products, leading to new analytics and new services for more effective forecasting, process optimization, and customer service experiences

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Social Media is Lost Without a Social Compass - Brian Solis

Social Media is Lost Without a Social Compass - Brian Solis | H2H Marketing | Scoop.it

Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators

Fabrizio Faraco's insight:

Social media is not lawless. It is governed by the code of each network. At the same time however, each network is governed by the culture that develops in how people connect and communicate. The laws that we abide by in the real world influence what’s right and wrong. But more so, the laws of humanity govern what we say and do whereas judgment is passed according to the law of popular society and the unsaid ethics that serve its center

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The Content Marketing Revolution

The Content Marketing Revolution | H2H Marketing | Scoop.it
Companies are no longer just economically important -- they're intellectually valuable, too.
Fabrizio Faraco's insight:

The success of content marketing has radicalized the way companies communicate. For innovative brands, an award-winning Tumblr now carries serious clout; hashtag campaigns have become as compelling as taglines; and the Digiday Awards are as coveted as the Stevies. The content marketing revolution signals more than a mere marketing fad. It marks an important new chapter in the history of business communications: the era of corporate enlightenment

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Broadcast Yourself(ie): If You Think Gen Y is Different, Wait Until You Meet Generation Z - Brian Solis

Broadcast Yourself(ie): If You Think Gen Y is Different, Wait Until You Meet Generation Z - Brian Solis | H2H Marketing | Scoop.it

If you want a glimpse of the future of technology and its impact on society, study how younger generations interact with one another today. While everyone is talking about Millennials these days, there’s another, potential more disruptive generation behind them…Generation Z.

Fabrizio Faraco's insight:

With the sting of a face palm, you’ll experience a sheer rush of humility as you realize that everything you thought you knew about tech, behavior, and common sense is simply nascent compared to the native differences inherent to digital natives. No matter how connected you are or how many followers or friends you have online, there’s a sense of artistry mashed together with counter intuitive behavior that just works. My advice to you is to study it. Study it right.now.

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How to Use a Blog as the Cornerstone of Your Content Marketing - Jeffbullas's Blog

How to Use a Blog as the Cornerstone of Your Content Marketing - Jeffbullas's Blog | H2H Marketing | Scoop.it
Content marketing can be a buzzword. Experts state that you must use content to build your brand. How do you accomplish this with blogging?
Fabrizio Faraco's insight:

Content marketing doesn’t start with content… it needs a plan.

 
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21 Content Marketing Lessons from The New York Times - Jeffbullas's Blog

21 Content Marketing Lessons from The New York Times - Jeffbullas's Blog | H2H Marketing | Scoop.it
The New York Times is a 150 years old. So you don't expect it to be a content marketing pioneer. Here are lessons from a leaked report that may surprise you.
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Why (and When) People Mention Companies Online

Why (and When) People Mention Companies Online | H2H Marketing | Scoop.it
Brand Management - Most online mentions of companies by consumers are neutral, rather than overtly positive or negative, according to a recent report.
Fabrizio Faraco's insight:
Of the remaining mentions, 17.6% were clearly positive and only 5.8% were clearly negative.
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Do People Trust Content From Marketers?

Do People Trust Content From Marketers? | H2H Marketing | Scoop.it
Content - Most consumers (74%) say they generally trust educational material from a business as long as it seems objective and doesn't explicitly try to sell a product/service, according to a recent ...
Fabrizio Faraco's insight:
However, trust is extremely fragile: Even just adding a product pitch to the end of an otherwise objective blog post or newsletter brings the credibility level down significantly, with only 45% of consumers saying they trust such content.
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Developing Your Content Marketing Strategy: What You Need to Know

Developing Your Content Marketing Strategy: What You Need to Know | H2H Marketing | Scoop.it
Last week, in our first "Back to Basics" post, we discussed goals and mission statements as two essential elements for getting started with content marketing. This week, find out what you need to k...
Fabrizio Faraco's insight:

Here are a few common questions to help you start creating a content marketing strategy from scratch — or improving the one you may already have in place.

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The 10-Minute Marketing MBA

The 10-Minute Marketing MBA | H2H Marketing | Scoop.it
Wish you had your MBA? Don't shell out for grad school just yet. This post will give you a quick and dirty primer of what you should know.
Fabrizio Faraco's insight:

We read through multiple case studies and learned about the structure and strategy involved with starting and scaling a business. 

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Web Ink Now: Social selling means making a lifestyle change

Web Ink Now: Social selling means making a lifestyle change | H2H Marketing | Scoop.it
Making social networking part of your selling strategy requires making a change in your life. But it’s scary to make a lifestyle change. I know that. I did it two years ago myself. It means a different routine. It means...
Fabrizio Faraco's insight:

So how do you find the time to create several blog posts (or YouTube videos if you don’t like to write) a week? Simple! You make it an important part of your life.

I recommend that you don’t even try to find the time to create content and participate in social networks. You’ll fail, just like finding the time to exercise leads to failure and wasted money on health club memberships.

Many people are surprised when I say that I probably spend about six hours a week on social networking—about the same amount of time I spend exercising each week. I don’t even think about it. It’s important, so I do it. And I can’t really say how. It’s mainly in microbursts of one or five minutes throughout the day.

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Hashtag: una storia italiana - Fabrizio Faraco

Hashtag: una storia italiana - Fabrizio Faraco | H2H Marketing | Scoop.it
hashtag è strumento chiave per allargare gli orizzonti di comunicazione oltre la nostra rete. Con Giulio Tolli che con hashtag #gtjumps è diventato famoso
Fabrizio Faraco's insight:

Le strade di un hashtag ci portano a destinazioni impreviste e a volte affascinanti. […] Un hashtag vive nelle reti sociali, è una parola o una frase (senza spazi) che serve per fare ricerche, per seguire una conversazione e per definire l’agenda della conversazione in un dato momento e in un dato luogo. […] Un hashtag è sempre di per sé un segnale d’#umore.

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How to Tell a Great Story

How to Tell a Great Story | H2H Marketing | Scoop.it
It’s a skill every leader needs to master.
Fabrizio Faraco's insight:

In our information-saturated age, business leaders “won’t be heard unless they’re telling stories,” says Nick Morgan, author of Power Cues and president and founder of Public Words, a communications consulting firm. “Facts and figures and all the rational things that we think are important in the business world actually don’t stick in our minds at all,” he says. But stories create “sticky” memories by attaching emotions to things that happen. That means leaders who can create and share good stories have a powerful advantage over others. And fortunately, everyone has the ability to become a better storyteller.

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3 ways to create an amazing experience for your customers - Albuquerque Business First

3 ways to create an amazing experience for your customers - Albuquerque Business First | H2H Marketing | Scoop.it
How do you create a superior experience — one so good that it creates strong digital word of mouth and keeps customers coming back? These three key strategies can help you create your own unique customer experience.
Fabrizio Faraco's insight:

This generation of businesses, both large and small, are taking a broader approach. They focus on creating a unique customerexperience that differentiates them from their competitors.

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Content sharing and storytelling: why and how people share content

Content sharing and storytelling: why and how people share content | H2H Marketing | Scoop.it
Why do people share content and stories. A long story on content sharing: the what, why and how.
Fabrizio Faraco's insight:

Sharing isn’t anything new, humans have always shared content in one way or the other. From oral histories around a fire to troubadours to water coolers and coffee bars, we digest content and then we want to share it and discuss it. It’s a fundamental fuel of communities offline and online.

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Rising Above Mediumalism: We Are All Creative

Rising Above Mediumalism: We Are All Creative | H2H Marketing | Scoop.it
I am not a graphic artist, illustrator, or designer. I am also not a coder, programmer, or developer. Nevertheless, this doesn’t stop me from creating, nor should it stop you. Over the years, I’ve invested in the development of an award-winning video series (Revolution), a series of popular tech-focused infographics that also became a business line of posters, successful apps, and online services that were eventually acquired. I’m learning as I go, but there’s one thing that I learned along the way that would change my perspective on everything I do.
Fabrizio Faraco's insight:

What is mediumalism? It’s the act of placing inordinate weight on the technology of any medium, rather than amplifying platform strengths and conveying empathetic value propositions to create desired experiences and outcomes. This isn’t a call for debate, or my attempt to preach against existing philosophies; it’s merely an exploration of alternative approaches to enliven experiences beyond impressions, transactions, and engagement.

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The times they are a changin'

The times they are a changin' | H2H Marketing | Scoop.it

The social and economic reality has changed dramatically. Partially because of the so-called new technologies. With the global changing, also the process of buying has changed.

Fabrizio Faraco's insight:

What sells it’s building relations and to build them we have to be established trust first. To achieve this, humans have always rely on storytelling, because while telling our stories we engage with others in conversations, thus building trust. 

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How to Spend the First 10 Minutes of Your Day

How to Spend the First 10 Minutes of Your Day | H2H Marketing | Scoop.it
What’s the first thing you do when you arrive at your desk? For many of us, checking email or listening to voice mail is practically automatic. In many ways, these are among the worst ways to start a day.
Fabrizio Faraco's insight:

A better approach is to begin your day with a brief planning session. An intellectual mise-en-place. Bourdain envisions the perfect execution before starting his dish.

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10 Ways Small Business Can Compete in a Big Business World! | The Marketing Nut

10 Ways Small Business Can Compete in a Big Business World! | The Marketing Nut | H2H Marketing | Scoop.it
How does a small business compete in a big business world? Small business leaders must know what levers they can pull to ignite their success quickly.
Fabrizio Faraco's insight:

Below are 10 levers small business leaders can pull to rock some real results. Many of these can be done in a relatively short period of time for those who have a baseline and foundational business and marketing experience.

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"Storytelling Is Changing": Why Gary Vaynerchuk Is Investing In Micro-Content

"Storytelling Is Changing": Why Gary Vaynerchuk Is Investing In Micro-Content | H2H Marketing | Scoop.it
Gary Vaynerchuk is a digital marketing legend.

In the late 1990s, he launched WineLibrary.com, an e-commerce site that sells wine made around the world to customers. Following the success of the site, which is now worth $45 million, he started Wine Library TV, a collection of short videos that features Vaynerchuk tasting and commenting on wines. He boasted 100,000 hits per day, and received hundreds of comments on the videos, which he put out until 2011.

Now, he runs VaynerMedia, a...
Fabrizio Faraco's insight:

Vaynerchuk said. "In the old world, that was predicated on money, but now it’s predicated on time…You have to create a strategy based on your audience and what you’re trying to achieve.”

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You don’t really know your consumers

You don’t really know your consumers | H2H Marketing | Scoop.it
Marketers must invest in processes and structures to share customer data
Fabrizio Faraco's insight:

Consider the example of online retailer Zappos, which maintains a master record for each customer. Anyone in the organization, not just those on the sales team, can see the full sweep of a Zappos customer’s history with the brand. This 360-degree view ensures the company can deliver a consistent customer experience regardless of channel, and also empowers employees so they can deliver exceptional results to the customer and, by extension, the business.

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How Snapchat Brings Intimacy to Content Marketing

How Snapchat Brings Intimacy to Content Marketing | H2H Marketing | Scoop.it
Just because Evan Spiegel, CEO of Snapchat, was recently mortified by his raunchy frat email exchanges doesn't mean that the app is up to no good.
Fabrizio Faraco's insight:

Snapchat has quickly moved far beyond its early reputation for x-rated pics and become a handy tool for brands looking to capture consumers’ waning attention spans, fulfill image-driven content cravings, and leave them wanting more.

After all, over 350 million snaps are now shared on the platform each day, which is on par with Facebook’s daily uploads.

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Inspirational Content That #GivesYouWings

Inspirational Content That #GivesYouWings | H2H Marketing | Scoop.it
Discover a detailed analysis of what exactly it is that makes RedBull's marketing so successful.
Fabrizio Faraco's insight:

 RedBull Media House has acted as a catalyst to propel the company to what it is today -- a worldwide brand with sales of over $3 billion. As part of their digital strategy, their YouTube channel has had over 800,000,000 views, acquiring over 3,400,000 subscribers as a by-product.

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Hashtag: an Italian story - Fabrizio Faraco

Hashtag: an Italian story - Fabrizio Faraco | H2H Marketing | Scoop.it
hashtag è strumento chiave per allargare gli orizzonti di comunicazione oltre la nostra rete. Con Giulio Tolli che con hashtag #gtjumps è diventato famoso
Fabrizio Faraco's insight:

Today, an hashtag is a lot more, not only because it is widespread on all social networks (including messaging systems , such as whatsapp ), but mainly because it is the key tool to broaden your network . Take for example #masterChef or #xfactor that go far beyond cable viewers and official account followers.

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