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The New Market for Social Media Consultants

The New Market for Social Media Consultants | H2H Marketing | Scoop.it
The new, hot market for social media consultants may be helping organizations use social media internally.
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Storytelling, non raccontiamoci storie - Fabrizio Faraco

Storytelling, non raccontiamoci storie - Fabrizio Faraco | H2H Marketing | Scoop.it

Si fa un gran parlare di storytelling e spesso sembra una tecnica per avere successo, il nuovo proiettile d’argento dei marketing manager di tutto il mondo. Graham Brown nella sua ultima produzione ci da finalmente un quadro chiaro di cosa sia lo storytelling ai tempi del social.

Fabrizio Faraco's insight:

Per me lo storytelling come strumento di customer engagement è quello descritto alla perfezione dal Graham Brown. Nella sua ultima produzione “Brand Democracy” ci sono tutti gli elementi per cui il narrare è lo strumento principe di ogni relazione, inclusa quella commerciale. Non da oggi ma da sempre.

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What content should you create? | pruneau

What content should you create? | pruneau | H2H Marketing | Scoop.it
5 tactics to ensure that you create content that addresses your customer's needs.
Fabrizio Faraco's insight:
The reasons are clear: it works better, cost less than traditional advertising and delivers the measurable ROI missing from old school marketing. For those not yet converted, content is the driver of inbound marketing. It’s the essential component that connects you with your audience, fosters online relationships and ultimately drives prospects back to your website or blog for nurturing and conversion.
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What’s the most valuable content of all?

What’s the most valuable content of all? | H2H Marketing | Scoop.it
10 experts tell us about the most valuable piece of content they've ever created. 6 clear lessons & some great ideas to take away for your business.
Fabrizio Faraco's insight:

There’s a lovely quote about writing, from Pulitzer Prize-winning journalist and author David McCullough.


“Writing is thinking. To write well is to think clearly. That’s why it’s so hard.”


Well, written or visual, valuable content is your thinking made manifest; it’s a place for your best ideas.

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Getting People to Believe in Something They Can’t Yet Imagine

Getting People to Believe in Something They Can’t Yet Imagine | H2H Marketing | Scoop.it
Four ways to push an idea through resistance.
Fabrizio Faraco's insight:

 It is not enough to come up with next great idea. To turn that idea into a reality you have to influence people and gain their support

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A New Era for Search: The Zero Moment of Truth is Now Defined by Shared Customer Experiences - Brian Solis

A New Era for Search: The Zero Moment of Truth is Now Defined by Shared Customer Experiences - Brian Solis | H2H Marketing | Scoop.it

Search is only part of the story now.

The experiences that people have and in turn share is created a powerful collective repository that is indexed and tapped every minute of every day…mostly outside of Google.

Fabrizio Faraco's insight:

This isn’t a debate about the merits of SEO versus social media optimization (SMO). Nor is this a discussion about social media. This is a discussion about behavior and the importance of discovery among an increasingly connected customer and the need to optimize and unite their journeys whether it’s on the traditional web, in social networks, or via mobile.

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Storytelling e problemi: dipende da come raccontiamo la storia

Storytelling e problemi: dipende da come raccontiamo la storia | H2H Marketing | Scoop.it
Storytelling, parola abusata, ma ... ci raccontiamo anche quando semplicemente parliamo dei problemi. Superarli dipende da come ci raccontiamo la storia!
Fabrizio Faraco's insight:

Brevi considerazioni e storify sul convegno sul turismo digitale a Bari lo scorso 15 e 16 settembre

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How Beacons Are Changing the Shopping Experience

How Beacons Are Changing the Shopping Experience | H2H Marketing | Scoop.it
The missing piece in the mobile marketing puzzle is falling into place.
Fabrizio Faraco's insight:

technology typically relies on GPS tracking, which only works well outside the store. With beaconing, marketers can lead and direct customers to specific areas and products within a store or mall.

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How to Tell a Great Story

How to Tell a Great Story | H2H Marketing | Scoop.it
It’s a skill every leader needs to master.
Fabrizio Faraco's insight:

In our information-saturated age, business leaders “won’t be heard unless they’re telling stories,” says Nick Morgan, author of Power Cues and president and founder of Public Words, a communications consulting firm. “Facts and figures and all the rational things that we think are important in the business world actually don’t stick in our minds at all,” he says. But stories create “sticky” memories by attaching emotions to things that happen. That means leaders who can create and share good stories have a powerful advantage over others. And fortunately, everyone has the ability to become a better storyteller.

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3 ways to create an amazing experience for your customers - Albuquerque Business First

3 ways to create an amazing experience for your customers - Albuquerque Business First | H2H Marketing | Scoop.it
How do you create a superior experience — one so good that it creates strong digital word of mouth and keeps customers coming back? These three key strategies can help you create your own unique customer experience.
Fabrizio Faraco's insight:

This generation of businesses, both large and small, are taking a broader approach. They focus on creating a unique customerexperience that differentiates them from their competitors.

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Content sharing and storytelling: why and how people share content

Content sharing and storytelling: why and how people share content | H2H Marketing | Scoop.it
Why do people share content and stories. A long story on content sharing: the what, why and how.
Fabrizio Faraco's insight:

Sharing isn’t anything new, humans have always shared content in one way or the other. From oral histories around a fire to troubadours to water coolers and coffee bars, we digest content and then we want to share it and discuss it. It’s a fundamental fuel of communities offline and online.

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Rising Above Mediumalism: We Are All Creative

Rising Above Mediumalism: We Are All Creative | H2H Marketing | Scoop.it
I am not a graphic artist, illustrator, or designer. I am also not a coder, programmer, or developer. Nevertheless, this doesn’t stop me from creating, nor should it stop you. Over the years, I’ve invested in the development of an award-winning video series (Revolution), a series of popular tech-focused infographics that also became a business line of posters, successful apps, and online services that were eventually acquired. I’m learning as I go, but there’s one thing that I learned along the way that would change my perspective on everything I do.
Fabrizio Faraco's insight:

What is mediumalism? It’s the act of placing inordinate weight on the technology of any medium, rather than amplifying platform strengths and conveying empathetic value propositions to create desired experiences and outcomes. This isn’t a call for debate, or my attempt to preach against existing philosophies; it’s merely an exploration of alternative approaches to enliven experiences beyond impressions, transactions, and engagement.

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The times they are a changin'

The times they are a changin' | H2H Marketing | Scoop.it

The social and economic reality has changed dramatically. Partially because of the so-called new technologies. With the global changing, also the process of buying has changed.

Fabrizio Faraco's insight:

What sells it’s building relations and to build them we have to be established trust first. To achieve this, humans have always rely on storytelling, because while telling our stories we engage with others in conversations, thus building trust. 

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How to Use a Blog as the Cornerstone of Your Content Marketing - Jeffbullas's Blog

How to Use a Blog as the Cornerstone of Your Content Marketing - Jeffbullas's Blog | H2H Marketing | Scoop.it
Content marketing can be a buzzword. Experts state that you must use content to build your brand. How do you accomplish this with blogging?
Fabrizio Faraco's insight:

Content marketing doesn’t start with content… it needs a plan.

 
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Storytelling, do not beat about the bush - Fabrizio Faraco

Storytelling, do not beat about the bush - Fabrizio Faraco | H2H Marketing | Scoop.it

There is much talk about storytelling and often seems to be a technique to be successful, the new silver bullet of marketing managers around the world. Graham Brown in his latest production finally gives us a clear picture of what is storytelling at the time of the social.

Fabrizio Faraco's insight:

Nevertheless for me, storytelling is a tool for customer engagement and it is perfectly described by Graham Brown. In his latest production “Brand Democracy” there are all the reasons that make narrative the key element of relationship, including the commercial one. Not today, but since the birth of the human being.

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25 Lessons from 25 Months of Content Marketing

25 Lessons from 25 Months of Content Marketing | H2H Marketing | Scoop.it
At Help Scout, we take content and customer success through education very seriously.
Fabrizio Faraco's insight:
Twenty-five months in, here are some of the odd lessons I’ve picked up along the way.
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Inbound Marketing: 50 Best Slideshare Presentations

Inbound Marketing: 50 Best Slideshare Presentations | H2H Marketing | Scoop.it
Want more information on inbound marketing? The DSM Group found the best 50 Slideshare presentations on inbound marketing.
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The B’s in B2B Are People Too – A More Human Approach to Business Marketing

The B’s in B2B Are People Too – A More Human Approach to Business Marketing | H2H Marketing | Scoop.it
Answering any question about what's next in B2B marketing must involve the increasing attention on buyers as people vs. simply "business to business". The human
Fabrizio Faraco's insight:

By viewing B2B marketing from the buyer’s perspective, whether it’s an individual or committee, business marketers can start to break free of the mechanical and start creating more meaningful marketing experiences for buyers

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How’re things going? Depend on the storytelling!

How’re things going? Depend on the storytelling! | H2H Marketing | Scoop.it

Storytelling, overused word, but … We can solve the problems just how we picture them in our storytelling. If  we tell them catastrophically, for sure we will not solve the problems. On the contrary, taking note of the problems, we tell the stories of those who put their souls in dealing with them every day, achieving results, we will strengthen the many women and men who are changing the world.

Fabrizio Faraco's insight:

I tried to convey in the Storify below the richness of what I have experienced and learned from this conference. But one thing I brought as concrete result: the strength and expertise of many, especially young people and women, who, despite the difficulties of our country are able to generate income and wealth for Italy.

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3 Reasons to Kill Influencer Marketing

3 Reasons to Kill Influencer Marketing | H2H Marketing | Scoop.it
Friends in high places don't help as much as you think.
Fabrizio Faraco's insight:

marketers like the idea of “influentials,” seemingly ordinary people who determine what others think, do and buy.  A recent study of 1300 marketers found that 74% of them planned to invest in influencer marketing over the next 12 months.

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The Most Productive People Know Who to Ignore

The Most Productive People Know Who to Ignore | H2H Marketing | Scoop.it
Prioritizing is easy. Triaging is hard.
Fabrizio Faraco's insight:

Our time and attention are finite resources, and once we reach a certain level of responsibility in our professional lives, we can never fulfill all the demands we face no matter how long and hard we work. The line of people who want to see us stretches out the door and into the street. Our to-do lists run to the floor. Our inboxes are never empty.

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How the Internet of Things Changes Business Models

How the Internet of Things Changes Business Models | H2H Marketing | Scoop.it
Value creation is no longer one-and-done.
Fabrizio Faraco's insight:

Thanks to over-the-air updates, new features and functionality can be pushed to the customer on a regular basis. The ability to track products in use makes it possible to respond to customer behavior. And of course, products can now be connected with other products, leading to new analytics and new services for more effective forecasting, process optimization, and customer service experiences

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Social Media is Lost Without a Social Compass - Brian Solis

Social Media is Lost Without a Social Compass - Brian Solis | H2H Marketing | Scoop.it

Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators

Fabrizio Faraco's insight:

Social media is not lawless. It is governed by the code of each network. At the same time however, each network is governed by the culture that develops in how people connect and communicate. The laws that we abide by in the real world influence what’s right and wrong. But more so, the laws of humanity govern what we say and do whereas judgment is passed according to the law of popular society and the unsaid ethics that serve its center

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The Content Marketing Revolution

The Content Marketing Revolution | H2H Marketing | Scoop.it
Companies are no longer just economically important -- they're intellectually valuable, too.
Fabrizio Faraco's insight:

The success of content marketing has radicalized the way companies communicate. For innovative brands, an award-winning Tumblr now carries serious clout; hashtag campaigns have become as compelling as taglines; and the Digiday Awards are as coveted as the Stevies. The content marketing revolution signals more than a mere marketing fad. It marks an important new chapter in the history of business communications: the era of corporate enlightenment

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Broadcast Yourself(ie): If You Think Gen Y is Different, Wait Until You Meet Generation Z - Brian Solis

Broadcast Yourself(ie): If You Think Gen Y is Different, Wait Until You Meet Generation Z - Brian Solis | H2H Marketing | Scoop.it

If you want a glimpse of the future of technology and its impact on society, study how younger generations interact with one another today. While everyone is talking about Millennials these days, there’s another, potential more disruptive generation behind them…Generation Z.

Fabrizio Faraco's insight:

With the sting of a face palm, you’ll experience a sheer rush of humility as you realize that everything you thought you knew about tech, behavior, and common sense is simply nascent compared to the native differences inherent to digital natives. No matter how connected you are or how many followers or friends you have online, there’s a sense of artistry mashed together with counter intuitive behavior that just works. My advice to you is to study it. Study it right.now.

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I tempi del cambiamento

I tempi del cambiamento | H2H Marketing | Scoop.it
La realtà oggi è soggetta ad un cambiamento radicale. In parte a causa delle cosiddette nuove tecnologie. Con essa anche il processo di acquisto è cambiato.
Fabrizio Faraco's insight:

Quello che fa vendere sono le relazioni e per costruirle, dobbiamo prima stabilire fiducia reciproca. "Narrare è il modo in cui diamo forma significati e creare il contesto sociale, è così che si costruisce la fiducia e le relazioni."

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