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Want to Write Better Content? Listen to Your 6th Grade Teacher

Want to Write Better Content? Listen to Your 6th Grade Teacher | H2H Marketing | Scoop.it
Sixth grade was more important than you think — you definitely learned some important writing skills in middle school that you should try to resurrect from the recesses of your mind.
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Siamo tutti marketer | We are all marketer Fabrizio Faraco

Siamo tutti marketer | We are all marketer Fabrizio Faraco | H2H Marketing | Scoop.it
Siamo marketer per definizione Ognuno conversa ogni giorno sui marchi nel suo network We are marketer by definition we talk about brand in our network daily
Fabrizio Faraco's insight:

Il Brand non è una strategia, ma ciò che sei. Il brand inizia quindi dal processo di selezione del personale: il tuo personale è il tuo brand. La tua esperienza di brand viene definita nel momento in cui i consumatori interagiscono con il tuo personale. Le aziende gestite da team empatici e comunicativi sono quelle che costruiscono le esperienze con i consumatori più durature. La tua cultura organizzativa è il tuo destino: come tratti il tuo personale definisce la tua brand experience. Culture tossiche producono brand tossici.

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How to Build a Content Marketing System to Automate your Blogging Efforts

How to Build a Content Marketing System to Automate your Blogging Efforts | H2H Marketing | Scoop.it
I will not be talking about how to create content, I will break down the system I used to build our blog to over 100,000 pageviews a month and some ideas on how to scale it.
Fabrizio Faraco's insight:

great content marketing system starts with writing consistent, compelling content. Scoop.it has published some great post on the topic here, here and here.

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Top 5 Small Business Marketing Tools

Top 5 Small Business Marketing Tools | H2H Marketing | Scoop.it
We lay out the Top 5 Small Business Marketing Tools available for the DIY small business marketer.
Fabrizio Faraco's insight:

There are so many tools out there that it will make your head spin. For instance the following list of marketing tools can hardly even be considered the tip of the iceberg

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Content Marketing Guide to Generating 1000's of Visitors

Content Marketing Guide to Generating 1000's of Visitors | H2H Marketing | Scoop.it
Learn how to create an effective content marketing strategy & how top companies are generating thousands of visitors from blogging & content.
Fabrizio Faraco's insight:

According to Content Marketing Institute, only 35% of organizations have a documented content strategy. Out of those with a documented strategy, 60% say that their organization is effective versus 32% with only a verbal strategy and 7% for organizations with no content strategy.

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All we need is love! - Fabrizio Faraco

All we need is love! - Fabrizio Faraco | H2H Marketing | Scoop.it
Il marketing più efficace è legato all’engagement, ovvero creare un legame emotivo tra consumatore e marchio. All we need is love
Fabrizio Faraco's insight:

In un mondo fortemente interconnesso la chiave di tutto diventa quindi fare sì che i consumatori raccomandino il marchio nelle loro storie. Ma per fare questo non basta che il prodotto o il marchio piaccia: è necessario che il marchio sia amato! Perché solo così esisteranno dei contenuti che varrà la pena di raccontare.

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Content Marketing: A No-Brainer for Consumer Electronics

Content Marketing: A No-Brainer for Consumer Electronics | H2H Marketing | Scoop.it
Content is highly regarded in the consumer electronics industry where customers are seeking fresh, insightful information before making a big purchase.
Fabrizio Faraco's insight:
Content is one of the most significant investments a company can make. While web design and vibrant videos are appealing, they don’t hold the same weight as content. This is especially true in the electronics industry, where customers are seeking fresh, insightful information before making a purchase.
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The Role of Data Analytics in Successful Retail Acquisition Campaigns

The Role of Data Analytics in Successful Retail Acquisition Campaigns | H2H Marketing | Scoop.it
Contributor Alex LePage tells the story of a furniture retailer that leveraged intent data to great benefit.
Fabrizio Faraco's insight:
Marketing has always been about telling a great brand story and communicating it to the marketplace. But since the advent of data-driven programmatic (not to mention cross-screen) marketing, the complexity of getting that message out has increased exponentially.
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The 10 Commandments of Social Media Content Marketing

The 10 Commandments of Social Media Content Marketing | H2H Marketing | Scoop.it
What is the secret behind social media content marketing that takes content and publishes and promotes it on social networks including Blogs, Facebook, Twitter and LinkedIn? What are the 10 fundamental principles that will help make it effective?
Fabrizio Faraco's insight:

Always good to remember the basic of Content marketing

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Guerilla Content: 30 Growth Hacks For Content Marketing Success On A Limited Budget

Guerilla Content: 30 Growth Hacks For Content Marketing Success On A Limited Budget | H2H Marketing | Scoop.it
My journey into content marketing actually started in 2004 when I left The Nielsen Company after nine years to work for a local firm. They hired me as their first VP of Marketing. My team of one (me) had absolutely zero budget to start.
Fabrizio Faraco's insight:
How do you execute a marketing strategy for a company with no budget? The answer is what we now call content marketing.
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Five Challenges Facing Marketers Today

Five Challenges Facing Marketers Today | H2H Marketing | Scoop.it
Marketers have more data than ever at their fingertips, but that doesn't mean their jobs are any easier. Here are some of marketers' biggest challenges today.
Fabrizio Faraco's insight:
When marketers aren't sure how to deliver the best results, or when they feel friction from other departments, their productivity and success rates go down. Here are five common challenges facing marketers today—and suggestions for overcoming them
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The Top 8 Priorities for Any One-Man Marketing Team

The Top 8 Priorities for Any One-Man Marketing Team | H2H Marketing | Scoop.it
Figure out how to be the most efficient, effective marketer you can be as just a one-man shop.
Fabrizio Faraco's insight:

To help you get on the path of agile marketing for your business, we’ve compiled eight incredibly important marketing activities that a one-man or one-woman team can and should execute that will also start moving key metrics. No more dilly dallying around with things that don’t move the needle.

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How To Plan Content For The Year » Search Engine People Blog

How To Plan Content For The Year » Search Engine People Blog | H2H Marketing | Scoop.it
creating great content doesn't need to be a task. Planning your content months in advance is a great way to combat these struggles
Fabrizio Faraco's insight:
attempting to plan your content for a whole year. It can feel like a daunting process but these top tips will make the process much easier
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The Gap Between Big Data and Big Insights: Turning data into engaging stories - Brian Solis

The Gap Between Big Data and Big Insights: Turning data into engaging stories - Brian Solis | H2H Marketing | Scoop.it

It’s just that every time I hear about big data, it’s either in the context of social media, The Internet of Things, data technology, Nate Silver, or a combination of all of the above. What I don’t hear enough is the human side of data, the questions asked, the insights that are drawn, and the ways that insights are then executed against at every level that matters (internally and externally).

Fabrizio Faraco's insight:

The problem with big data is we think that by saying “big,” we automatically convey importance and urgency up, down, and across our organization.

Nope.

It’s not unlike saying social media, mobile, real-time, wearables, etc. They’re just buzz words. It’s what we do with them that counts. Big data,  activity, behavior, the importance of each is in how we set out to learn and more importantly, apply learning toward adaption or innovation…everywhere.  The greatest promise about big data isn’t access to it; it’s the ability to excavate intellectual gems in a mountain of commodity information. Big data takes a personal touch. I call this the human algorithm.

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How Intel Attracts More Than 2 Million Readers A Month | B2B Marketing Insider

How Intel Attracts More Than 2 Million Readers A Month | B2B Marketing Insider | H2H Marketing | Scoop.it
By NewsCred Contributor Anastasia Dyakovskaya Luke Kintigh, Intel’s Global Content and Media Strategist, is a triple threat in the content marketing indust
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Luke Kintigh, Intel’s Global Content and Media Strategist, is a triple threat in the content marketing industry: part content creator, part data analyst, and part distribution genius. He also happens to be one of the speakers at next week’s #ThinkContent Summit.

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Siamo tutti marketer | We are all marketer Fabrizio Faraco

Siamo tutti marketer | We are all marketer Fabrizio Faraco | H2H Marketing | Scoop.it
The Brand is not a strategy, but what you are. Brand starts in the recruitment process. Your people are your brand. Your Brand experience is defined in the moments customers interact with your own employees. Companies run by empathic communicative teams create the most enduring experiences. Your organizational culture is your destiny: how you treat your own employees shapes Brand experience. Companies that empower employees and create empathic cultures create positive experience. Toxic cultures produce toxic brand.
Fabrizio Faraco's insight:

In Connection Economy everyone is a marketer by definition. Everyone has its own network (even TV network with the emergence of personal streaming app like Periscope) and talks about your brand every day. Your story, maybe built by your agency or related to your advertising, is just one of those stories about your brand, often the least important. Your company people are also marketer, often the most important one.

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Earn the Right to Sell - Copyblogger

Earn the Right to Sell - Copyblogger | H2H Marketing | Scoop.it
Chris Brogan gives you a preview of the content marketing model that has both built his business and helped him grow other companies.
Fabrizio Faraco's insight:

Create useful content that nurtures a specific community so that you earn the right to sell and serve them to exchange value.

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All we need is love! - Fabrizio Faraco

All we need is love! - Fabrizio Faraco | H2H Marketing | Scoop.it

the most effective marketing tool is engagement. Because engagement ensures an emotional bond between consumer and brand so that conversations can flow between them about the brand. So all we need is love!

Fabrizio Faraco's insight:

In this highly interconnected world the key factor becomes enabling consumers to recommend the brand in their stories. But to do this it is not enough like the product or the brand: it is necessary to love it! Because people only recommends brand they love. The only content that exist is that worth telling.

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Content Marketing and the Customer: the journey

Content Marketing and the Customer: the journey | H2H Marketing | Scoop.it
From acquisition to conversion, content has a vital role to play in your customer engagement cycle. But have you given much thought to how that role evolves during the customer's journey?
Fabrizio Faraco's insight:
Of course, getting potential customers onto your site is only half the battle. The next step is converting them – and you could still fall at this final hurdle. - See more at: http://theeword.co.uk/seo/content-and-the-customer-the-journey/#sthash.1fu9WXBD.dpuf
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How To Fix 9 Harmful Misconceptions about Content Marketing

How To Fix 9 Harmful Misconceptions about Content Marketing | H2H Marketing | Scoop.it
Some marketers make “content marketing” interchangeable with content-marketing activities like social media. Learn 9 misperceptions that devalue content marketing and its potential for success, and find out how to avoid making them again.
Fabrizio Faraco's insight:
All real and worthwhile concepts, these words – perhaps because of their relative newness – tend to be used as blanket terms that describe a laundry list of things. For example, “content marketing” is often used interchangeably with “social media."
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Insight Scenarios vs. Success Stories | Insight Demand Ltd.

Insight Scenarios vs. Success Stories | Insight Demand Ltd. | H2H Marketing | Scoop.it
Success Stories are great at providing proof, but lousy at Selling. Success Stories are great at providing proof, but lousy at Selling. Here are 6-reasons why, and how you can inspire customers to buy with stories that sell.
Fabrizio Faraco's insight:
The problem is that the vast majority of customers at any stage of the sales cycle are not yet sold on why they should change or why they should change through you. These customers are not looking for proof of a solution to a problem they don’t yet think they have. Without a full appreciation of the value of your product, your salespeople will be forced to follow the customer down the road of commoditization and discounting when the customer decides to buy, or no decision when he or she does not decide to buy.
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How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr and Flickr

How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr and Flickr | H2H Marketing | Scoop.it
Hashtags, which make it easier to find, share and curate content on social platforms, can be an invaluable tool in your marketing arsenal.
Fabrizio Faraco's insight:
A hashtag is the wonder of the past decade. It was born to address the need to organize and make sense of the overwhelming social media buzz. Thanks to active and creative user adoption, hashtag support has been added to most popular social media platforms.
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How to Know Which Hashtags to Use in Your Social Media Posts - Marketing Action Blog - Act-On

How to Know Which Hashtags to Use in Your Social Media Posts - Marketing Action Blog - Act-On | H2H Marketing | Scoop.it
Get tips for using hashtag analysis tools and find out which hashtags to use in order to make sure your tweets get seen by your ideal reader.
Fabrizio Faraco's insight:
So you’re all ready to launch a bunch of tweets to promote your newest piece of content. You’ve got a great headline, an awesome image, and a shortened URL. And now… the hashtags. But which hashtags? How many hashtags? Do you really even have to use hashtags? Let’s take a look at the basics of hashtags and discuss best practices for using them wisely.
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The Beginners Guide to Online Marketing – Chapter 1

The Beginners Guide to Online Marketing – Chapter 1 | H2H Marketing | Scoop.it
You can write blog posts, spend six figures on pay-per-click ads, send newsletters, and tweet to your heart’s content. Within these choices are even more micro-choices. What targeting options and images should you pick for your Facebook ads? Should you develop your blog posts in house, or should you outsource the writing to ghostwriters? How do you choose the right email subject headlines? Should you choose a cost-per-click or cost-per-impression pricing model
Fabrizio Faraco's insight:
Every marketing strategy should start with your customer base. Who are the people using your product? What do these individuals value, what do they feel, what products are they currently using, and what will it take to sign them on as paying customers?
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Decreased Facebook Visibility: What Can You Do? - Heidi Cohen

Decreased Facebook Visibility: What Can You Do? - Heidi Cohen | H2H Marketing | Scoop.it
New changes mean decreased Facebook visibility. What can your small business do? Here are 30 low budget tactics to increase your reach.
Fabrizio Faraco's insight:
Where appropriate, you can try to encourage your Facebook community to interact with you on another platform or channel without being promotional or pushy. - See more at: http://heidicohen.com/decreased-facebook- visibility/#sthash.fSPZoAXY.dpuf
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What Is Content Marketing? And Why You Need To Understand It!

What Is Content Marketing? And Why You Need To Understand It! | H2H Marketing | Scoop.it
In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? What should they do about it.
It reminds me of the classic journalism approach of answering the who?, what?, when?, where?, why? and how? questions to get to the bottom of every good story.
So here is my attempt at answering those basic questions.
Who needs to worry about content marketing?
Strategic...
Fabrizio Faraco's insight:

Content Marketing is the process of continuously publishing content that people want (vs. advertising that attempts to interrupt the content people want) to help connect your brand to its audience. The key words are highlighted: continuous, publishing, customer-focused content that leads to quantifiable brand value.

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