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Rescooped by Gwyneth Letherbarrow from Modern Marketer
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Are you a small business? Check ...

Are you a small business? Check ... | Gwyneth | Scoop.it

Via The Fish Firm
Gwyneth Letherbarrow's insight:

I'm not all together sure how these stats are arrived at, and a similar visual for Facebook that I came across recently proved to be irrelevant (yes I tested it). As with anything else, I guess it depends upon the type of business you're into.

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Mandy Minor's curator insight, July 15, 2013 9:49 AM

Clearly, people are online.  People = potential customers, right?  Every business needs a website, and they need to update it and improve it on a regular basis.

computa.cat55's curator insight, July 15, 2013 6:12 PM

Something to consider...

Brian Hendricks's curator insight, July 16, 2013 2:45 PM

I have found that using ALL social media avenues, as well as blogging, can help with attracting more followers, or "fans", which will eventually lead to potential customers.  Try it and see for yourself.  Remember, be patient, and persistent.   Contact me for more info!

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7 Reasons Why Video is Now the Fastest Growing Online Ad Format

7 Reasons Why Video is Now the Fastest Growing Online Ad Format | Gwyneth | Scoop.it
Video is now more popular than search, email marketing, blogs and Facebook. The facts related to the explosion of video growing online are staggering.
Gwyneth Letherbarrow's insight:

Ready for film star fame ?

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Rescooped by Gwyneth Letherbarrow from Modern Marketer
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Are you a small business? Check ...

Are you a small business? Check ... | Gwyneth | Scoop.it

Via The Fish Firm
Gwyneth Letherbarrow's insight:

I'm not all together sure how these stats are arrived at, and a similar visual for Facebook that I came across recently proved to be irrelevant (yes I tested it). As with anything else, I guess it depends upon the type of business you're into.

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Mandy Minor's curator insight, July 15, 2013 9:49 AM

Clearly, people are online.  People = potential customers, right?  Every business needs a website, and they need to update it and improve it on a regular basis.

computa.cat55's curator insight, July 15, 2013 6:12 PM

Something to consider...

Brian Hendricks's curator insight, July 16, 2013 2:45 PM

I have found that using ALL social media avenues, as well as blogging, can help with attracting more followers, or "fans", which will eventually lead to potential customers.  Try it and see for yourself.  Remember, be patient, and persistent.   Contact me for more info!

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Why Most Sales Pitches/Presentations Suck - What They Think

Why Most Sales Pitches/Presentations Suck - What They Think | Gwyneth | Scoop.it
Why Most Sales Pitches/Presentations Suck
What They Think
The standard sales pitch/presentation is one of the worst inventions of modern business practices.
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How To Bypass The 5 Worst Mistakes In Online Presentations - Forbes

How To Bypass The 5 Worst Mistakes In Online Presentations Forbes Working in the media and as a trainer and presenter, I, like many thousands of others, have been thrown into the digital arena, forced to transform our presentations and teaching...
Gwyneth Letherbarrow's insight:

If you're thinking of setting up a webinar please read this !

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6 Ways You Can Build Accountability into Social Media Marketing | Business 2 Community

6 Ways You Can Build Accountability into Social Media Marketing | Business 2 Community | Gwyneth | Scoop.it
Social media can be one of the most successful channels for B2B lead generation, but many companies still jump into a social network to have a presence for (6 Ways You Can Build Accountability into Social Media Marketing
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Why Your Online Program Just Won't Sell - Forbes

Why Your Online Program Just Won't Sell - Forbes | Gwyneth | Scoop.it
Why Your Online Program Just Won't Sell
Forbes
Over the past seven years as a women's success coach, I've sold a myriad of products, services and programs online, and I've learned the hard way a number of very big lessons about online marketing.
Gwyneth Letherbarrow's insight:

This advice is applicable not only to online programmes, but how we market ourselves on a daily basis ...

 

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Great Presentations: 47 Tips from Great Presenters

Great Presentations: 47 Tips from Great Presenters | Gwyneth | Scoop.it
I worked at Franklin Quest for four years right before they merged with Stephen R. Covey’s organization and became FranklinCovey. For a while we were not only the biggest Time Management Company, but the largest training company in the world.
Gwyneth Letherbarrow's insight:

Tip 50 is my favourite, although I had to work out why the article was called "47 tips ..."

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Make Your Website Rock: 3 Cool Tools | Business 2 Community

Make Your Website Rock: 3 Cool Tools | Business 2 Community | Gwyneth | Scoop.it
One of the core ingredients to any online business is a solid website. If you’ve been in business for very long, you may be able to relate to the fact that (You can build it quickly and they'll come.
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People Are More Likely to Survive a Plane Crash Than Click a Banner Ad [Infographic]

People Are More Likely to Survive a Plane Crash Than Click a Banner Ad [Infographic] | Gwyneth | Scoop.it
Banner ads in the middle of our content are annoying. Native Ads not so much. Semantically relevant ads that augments the user experience actually work.
Gwyneth Letherbarrow's insight:

Food for thought ...

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Change the World and Get to Bed by 10:00

Change the World and Get to Bed by 10:00 | Gwyneth | Scoop.it
Why the corporate world is getting involved in the sleep health movement.
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Gwyneth Letherbarrow's curator insight, May 14, 2013 3:43 AM

If you want your work performance to improve, take the time to sleep !

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What Does It Really Mean to Be College and Work Ready?

What Does It Really Mean to Be College and Work Ready? | Gwyneth | Scoop.it

NCEE has just released What Does It Really Mean to Be College and Work Ready?, a study of the English Literacy and Mathematics required for success in the first year of community college. On May 7th, during a day-long meeting, key education and policy leaders joined NCEE to discuss the results of the study and its implications for community college reform, school reform, teacher education, the common core state standards, and vocational education and the workplace.


Via Mel Riddile, Gwyneth Letherbarrow
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Rescooped by Gwyneth Letherbarrow from Leadership and Management
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Public Speaking - How I Prepare Every Time

Public Speaking - How I Prepare Every Time | Gwyneth | Scoop.it
(Photo: Tim Wagner) In the past several weeks, I've been asked quite a lot about public speaking. While downing gin tonics over Brazilian BBQ at the SXSW Interactive tech conference, I was approach...

Via Rami Kantari
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What NOT to Spend On In Your Startup - Small Business Trends

What NOT to Spend On In Your Startup - Small Business Trends | Gwyneth | Scoop.it
Check out this contrarian list of startup costs to avoid like the plague during the first 6 months of your startup - they will be a waste of money.
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Infographics

Infographics | Gwyneth | Scoop.it
How To Market to Women Online #Marketing #Infographic (How To Market to Women Online #Marketing #Infographic http://t.co/92QpmE9u5P)
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Cartoon presentations are taking over the boardroom with the help of PowToon - PR Newswire (press release)

Cartoon presentations are taking over the boardroom with the help of PowToon - PR Newswire (press release) | Gwyneth | Scoop.it
Cartoon presentations are taking over the boardroom with the help of PowToon
PR Newswire (press release)
LONDON, June 25, 2013 /PRNewswire/ -- The age of the PowerPoint presentation in business might very well be coming to an end.
Gwyneth Letherbarrow's insight:

Goodness, the Powerpoint presentation may well be on its way out forever. Let's face it, if you had the choice between watching a few spinning cubes with some colourful graphics as opposed to a cartoon, which would you choose?

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NSA Prism claims could set online commerce back years - Marketing Week

NSA Prism claims could set online commerce back years Marketing Week Revelations of the US government's Prism programme, which allegedly collects vast volumes of private data from web companies such as Google, Apple and Microsoft, will put many...
Gwyneth Letherbarrow's insight:

There are some relevant issues highlighted here, but I wonder how bothered people will be in the long run.

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7 ways to get inspired and organised for your small business website brief

7 ways to get inspired and organised for your small business website brief | Gwyneth | Scoop.it
Writing a website design brief can be difficult. To help you get inspired and get it right we've written down 7 ways to get inspired and organised for your brief.
Gwyneth Letherbarrow's insight:

For those of you that have been going around in circles thinking about how to get your website built, there are some very practical, common sense suggestions here.

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How to Build an Online Community for Your Business

How to Build an Online Community for Your Business | Gwyneth | Scoop.it
Building a community around your company is a great way to generate value in your business and weather the storm of Google's algorithms.
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Online Banner Ads: Pros and Cons for Intelligent Systems Marketing

Online Banner Ads: Pros and Cons for Intelligent Systems Marketing | Gwyneth | Scoop.it
Arguments to help you decide if banner ads should be a part of your marketing strategy. Digital advertising has become an essential component of any marketing strategy. It is an excellent way to ge...
Gwyneth Letherbarrow's insight:

Not convinced about banner ads, is it just me who finds them irritating?

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Persuasive Speaking Guide Part 4 | Closing the Sale - Ginger Public ...

Persuasive Speaking Guide Part 4 | Closing the Sale - Ginger Public ... | Gwyneth | Scoop.it
But how do you 'close the sale' in a way that also feels natural? Here's your persuasive speaking routemap to bring confidence & authenticity to your speaking.
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Rescooped by Gwyneth Letherbarrow from Business Brainpower with the Human Touch
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The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making | Gwyneth | Scoop.it

 

One of the longest-running debates in marketing is whether to use a rational or emotional advertising approach in marketing--but cognitive science says that argument is pointless. While emotions overwhelmingly drive behavior, it is misguided to believe that thinking and feeling are somehow mutually exclusive. Emotion and logic are intertwined.

 

Behavioral science is now telling us that we don’t really have “free will.” We have “free won’t.” We can give in to the visceral impulses that drive us or choose to apply the brakes of rational restraint. While we can’t choose our emotions because they originate unconsciously, we can choose our conscious response to our feelings. This is essentially what consciousness is--a series of critical reflections and interpretations about how we are feeling.


Via Vicki Kossoff @ The Learning Factor
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MARTIN LEE's curator insight, August 17, 2013 10:27 PM

[COMMUNICATING WITH CONSUMERS: THE RESPONSE OF EMOTIONAL RESPONSES] Marketers attempt to engage potential consumers when sending a message to them via the many different channels available, including verbal, graphic, musical, and animation channels. High commonality is when the sender experience and the receiver experience overlap. This article discusses the problem of choosing to go for a rational or emotional approach to marketing. The article also talks about reacting to logical interpretations at the expense of emotions, and that creativity can suffer as a result. A Dyson vacuum cleaner is used as an example in the article to illustrate that a logical reason must be present to satisfy the critical mind, giving you logical permission to make a purchase. So yes, emotional responses are extremely important in the communication process but is only a link in the chain.

Calvin Romeo's comment, August 21, 2013 4:04 AM
I think this a good article you have found that tackles a highly contested debate in the marketing environment as to what type of marketing is better rational or emotional marketing when it comes to gaining consumer attention. As the article suggests I do believe that both emotion and rational advertisements are intertwined to help a consumer make their decision on whether or not to purchase a particular product. From my personal experience when it comes to buying products sometimes I purely makes decisions based on emotion on how I feel about a particular product even if I know logically there might be a slightly better product out there. Eg iPhone over Samsung or PlayStation over Xbox.
Kier Segui's comment, August 21, 2013 9:29 PM
It has been often said that marketers should either target the logical side of a consumer or the emotional side, suggesting that each is independent. In reality however, this article states that both logic and emotion are "intertwined", which means that they both contribute to the reasoning of a person. The insights of this article is very good as it tells the idea that we as consumers act accordingly through our logic and the way our emotions are affected. For example, Dyson vacuums, created a vacuum with a clear plastic cover that shows the dirt being picked up. In the emotional sense we would find it disgusting to see but in logical sense we are able to see that our carpets are actually being cleaned and just how much dirt the vacuum is picking up. In a way this article identifies that both emotions and logic can work together to make a product, brand or advertisement more successful.
Rescooped by Gwyneth Letherbarrow from Gwyneth
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Change the World and Get to Bed by 10:00

Change the World and Get to Bed by 10:00 | Gwyneth | Scoop.it
Why the corporate world is getting involved in the sleep health movement.
Gwyneth Letherbarrow's insight:

If you want your work performance to improve, take the time to sleep !

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Rescooped by Gwyneth Letherbarrow from GEL
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Bring back the Victorians

Bring back the Victorians | Gwyneth | Scoop.it
FOR an era still associated with jingoism, stifling morality laced with hypocrisy and a fondness for stuffing exotic animals, Victorian Britain is a surprisingly...
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Rescooped by Gwyneth Letherbarrow from Gwyneth
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Public Speaking - How I Prepare Every Time

Public Speaking - How I Prepare Every Time | Gwyneth | Scoop.it
(Photo: Tim Wagner) In the past several weeks, I've been asked quite a lot about public speaking. While downing gin tonics over Brazilian BBQ at the SXSW Interactive tech conference, I was approach...

Via Rami Kantari, Gwyneth Letherbarrow
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Rescooped by Gwyneth Letherbarrow from Organization Management
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Getting Your Team Organized in Event Management

Getting Your Team Organized in Event Management | Gwyneth | Scoop.it

Well, you have successfully secured a great event. You have gone through the part of convincing the client about your successes in holding great events and managed to get the prized contract. Securing the contract is only the beginning of a big and stressful headache if you actually have bad organizing skills!

Once you have secured the contract you will be involved with the event planning and event management stages. This means that you will have to work with set up crews, suppliers and vendors, venue owners, food and beverage  serving teams etc. All these people will be considered your team. Here you will need to be very skillful with people management methods. It is also a very stressful time especially when the event date draws near.


Via Tom Fair
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