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White Hat Link Building
Penduing Safe White Hat Link Building Services through Guest Blogging and Content Marketing. Safe way to grow your backlinks and visibilty
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Penguin 2.0: How Guest Blogging Will Be Affected

Penguin 2.0: How Guest Blogging Will Be Affected | White Hat Link Building | Scoop.it
Guest blogging is the most popular way of building links. It’s been working so well for most SEOs, that bloggers are getting bombarded with dozens of emai
Marcela De Vivo's insight:

I agree with most of Neil's insights on the future of Guest Blogging.  What do you think?

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Markus Carminati's comment, May 9, 2013 9:10 AM
I think that co-citations, author rank and real traffic users will be important...
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21 Link Builders Share Advanced Link Building Queries

21 Link Builders Share Advanced Link Building Queries | White Hat Link Building | Scoop.it
Advanced link building queries, for the link builders who use them extensively, remain a closely guarded secret. It’s easy to understand why.
Marcela De Vivo's insight:

What a fantastic article with an extensive list of search operators!

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Link building basics part 2: Outreach - Raven Internet Marketing Tools

Link building basics part 2: Outreach - Raven Internet Marketing Tools | White Hat Link Building | Scoop.it
Get some SEO education on link building outreach from Raven Tools in this 3 part training series
Marcela De Vivo's insight:

For high level pitches, this process is fantastic.  The only problem is that pitching is a numbers game.  Your email/outreach may end up unseen, in the trash, or ignored.  For every 100 people you reach out to, expect about 10-20% response ratio.

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3 Must-Have SEO Tools: 17 SEO Experts Weigh In | Powered by Search

3 Must-Have SEO Tools: 17 SEO Experts Weigh In | Powered by Search | White Hat Link Building | Scoop.it
Find out which SEO tools digital marketing experts use. Aaron Wall, Brendan Soucie, Dev Basu, Geoff Kenyon, Marcela De Vivo, Tamar Weinberg, and more.
Marcela De Vivo's insight:

Some great tools are shared here, including the ones I use as part of my SEO and link building audits.

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Neil Ferree's curator insight, April 30, 2013 12:07 PM

17 SEO Experts and the Tools they Use

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4 Steps to Take After a Google Manual Penalty is Removed

4 Steps to Take After a Google Manual Penalty is Removed | White Hat Link Building | Scoop.it
The same activities that were responsible for ascending to number one in the SERPs were also responsible for your manual penalty. So now what? It's time to acquire high value editorial links. Here are some of the best methods for doing so.
Marcela De Vivo's insight:

Building author rank is especially KEY as google link-proofs their algorithm.

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Finding Link Opportunities with Advanced Search Operators

A lot of link building is very manual work, especially when you are trying to get high quality links. As a result, I spend a fair amount of time using (somewhat) advanced search queries to look for link targets in Google. The following are five circumstances and the advanced search queries I use to find link targets.

Marcela De Vivo's insight:

I use most of these search operators, but I will also often add in date and ~ and * to broaden and fine tune the results. 

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Screaming Frog Guide to Doing Almost Anything: 55+ Ways of Looking at a Tool | SEER Interactive

Screaming Frog Guide to Doing Almost Anything: 55+ Ways of Looking at a Tool | SEER Interactive | White Hat Link Building | Scoop.it
Learn how to use Screaming Frog for technical site audits, keyword research, competitive analysis, link building and more with this comprehensive guide!
Marcela De Vivo's insight:

This tool is essential to any online marketing strategy.  Here is a list that includes a number of different ways to use it, including using it to build 404 links, verifying link removal, create site maps, and much more.

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