Guerrilla Social Media
284 views | +0 today
Guerrilla Social Media
Scouring the Internet for the latest in valuable Social Media News. Keyword: Valuable!
Curated by Joe Wise
Your new post is loading...
Your new post is loading...
Rescooped by Joe Wise from Better know and better use Social Media today (facebook, twitter...)
Scoop.it!

140 Best Twitter Feeds Of 2013 According To TIME - AllTwitter

140 Best Twitter Feeds Of 2013 According To TIME - AllTwitter | Guerrilla Social Media | Scoop.it

Humblebragging is in full effect on Twitter today, with the release of TIME’s 2013 list of the best Twitter feeds. It’s a curious compilation full of worthwhile folks you’ll want to follow.

And here they are!

 

Pulling together this list was no easy task, certainly. According to TIME, it involved consulting with TIME editors in every field “from politics and sports to technology and entertainment [to compile] a list of Twitter feeds that stand out for their humor, knowledge and personality.” 


Via Mau
more...
No comment yet.
Rescooped by Joe Wise from Time to Learn
Scoop.it!

"5 1/2 Best Twitter Practices" Infographic

"5 1/2 Best Twitter Practices" Infographic | Guerrilla Social Media | Scoop.it

We love Twitter at NJI. After all, it’s one of the fastest-growing social media sites in the world. But still, even with all of those tweeps populating the Twitterverse, some people need a little help figuring out whether to dip their toes in the water or jump right in and make a splash. So we decided to design an infographic containing five (and a half) best practices for Twitter. And what better way to present such information than in 140-character tweets? We used Adobe Photoshop and Illustrator to present all of the data on social media’s favorite bird. We’re quite proud of our first infographic, and hope you enjoy it.


Via Frédéric DEBAILLEUL
Joe Wise's insight:

Some simple but worthwhile rules of thumb here.

more...
No comment yet.
Scooped by Joe Wise
Scoop.it!

Social media whoa: 3 things you probably didn't know - Chicago Tribune

Social media whoa: 3 things you probably didn't know - Chicago Tribune | Guerrilla Social Media | Scoop.it
Business 2 Community
Social media whoa: 3 things you probably didn't know
Chicago Tribune
Did you know there's a limit to how many people you can follow on Instagram?
Joe Wise's insight:

Knew it.

more...
No comment yet.
Rescooped by Joe Wise from SEO,SMO,Social Media,Internet Marketing and Google Updates
Scoop.it!

How to Track Facebook Likes in Google Analytics - Seo Sandwitch Blog

How to Track Facebook Likes in Google Analytics - Seo Sandwitch Blog | Guerrilla Social Media | Scoop.it
How to track Facebook likes with the help of Google Analytics? Learn about Social Interaction Web Tracking.

Via Joy Bhattacharya
Joe Wise's insight:

Show me more.....

more...
No comment yet.
Rescooped by Joe Wise from Integrated Brand Communications
Scoop.it!

MediaPost Publications Subway, Google Top 'Social Currency' Ranking 03/18/2013

MediaPost Publications Subway, Google Top 'Social Currency' Ranking 03/18/2013 | Guerrilla Social Media | Scoop.it

Subway, Google, Target, Heineken, Verizon and Dunkin’ Donuts took the top places in a “Social Currency Impact Ranking” from global consulting firm Vivaldi Partners.

 

Vivaldi defines social currency as the degree to which customers share a brand or information about a brand with others. The firm surveyed more than 5,000 consumers in the U.S., Germany and the U.K. (from a multimillion online panel), researching several hundred digital and social initiatives over more than 60 brands and businesses. 

 

Consumers were surveyed about brands and their perceptions of how well brands enable six social behaviors or dimensions: utility, information, conversation, advocacy, affiliation and identity. Brand performance or impact was measured on three levels of conversion: awareness to consideration, consideration to purchase/use, and purchase/use to loyalty.

 

Among Vivaldi’s overall conclusions: Achieving top scores in social currency and driving brand performance is expensive and requires continuous commitment and continuity, requiring brands to address the various dimensions of social currency and drive social buzz, large social audiences, and ultimately, engagement. 



Read more: http://www.mediapost.com/publications/article/195883/subway-google-top-social-currency-ranking.html#ixzz2Nv3LsEeq


Via Russ Merz, Ph.D.
more...
Renee Spicer's comment, March 21, 2013 4:41 AM
I like just finding out which brands are the highest ranked. It was intersting to know that Subway, Google, Target, Heineken, Verizon and Dunkin’ Donuts were the brands which customers share a brand or information about a brand with others.

My prediction straight away is Subway was a new innovation and it is health and popular. Google has become like everyones 'bible'. Target is a good all round store to fit everyones needs at an affordable price. Heineken has amazing advertisments that captures everyones attention. I didnt know what Verizon was. And I was suprised about dunkin' donuts, as I dont see it popular here in New Zealand.

However all predictions aside this reading tells us why they are the top rank brands. Which is helpful to know why they are were they are, so other brands can strive for those qualities.
Rosie Ioane Mulipola's comment, March 21, 2013 5:33 AM
It's interesting how subway ranks number one on the six behavioural dimensions as well as impacting on their customers through consideration, purchase and loyalty. I find that their approach to customers was simple yet effective in terms that they are promoting their deals but not pushing their advertising too far which is a great idea as i myself as a consumer wouldn't like to have so many things pushed in my face. As well as Google being ranked second which i understand it to lead other brands such as Apple and Microsoft because most users do access Google to get to other networks, and as mentioned in the article it does have a big portfolio and a ecosystem of brands that people access daily such as Gmail, Google Maps, Youtube etc. I agree with Ishika on how she mentions that in keeping the consumer engaged would involve finding the right balance of advertising, entertainment and information. This balance would indeed keep the consumer attracted to the brand.
Trang Tran's comment, March 21, 2013 10:25 AM
It's good to learn that there is a name for the extent to which customers inform others about a brand which I would call it word of mouth, formally known as social currency in the article. Different forms of social currency provide brands with the opportunity to promote themselves to different audiences. Rosie and Eden are right when they say that Subway effectively advertises their products but only to a certain extent so that customers don't feel like they're being bombarding. It's about finding the right balance to cater for the business and the target market. I think that Subway, Google and Target all deserve their rankings as these brands have come a long way by integrating different social behaviours and proving their brand performance over others.