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Guerrilla Social Media
Scouring the Internet for the latest in valuable Social Media News. Keyword: Valuable!
Curated by Joe Wise
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The Mayo Clinic Became the Gold Standard for Social Media in Healthcare | Social Media Today

The Mayo Clinic Became the Gold Standard for Social Media in Healthcare | Social Media Today | Guerrilla Social Media | Scoop.it
When asked what was the biggest lesson learned at Mayo, Lee answered, “The biggest lesson is that there is really no substitute for valuable content. Patients want in-depth great content.
Joe Wise's insight:

Industry specific social marketing. How it's done

 

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Facebook Rolling Out Video Ads to News Feeds, and Other Marketing Stories of the Week

Facebook Rolling Out Video Ads to News Feeds, and Other Marketing Stories of the Week | Guerrilla Social Media | Scoop.it
Feeling behind on this week's news? Catch up with this week's post on marketing breakthroughs.

Via Martin Hombre Hormiga
Joe Wise's insight:

facebook is playing a game.... it's called jenga

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Mobile Usage Continues To Skyrocket [INFOGRAPHIC] - AllTwitter

Mobile Usage Continues To Skyrocket [INFOGRAPHIC] - AllTwitter | Guerrilla Social Media | Scoop.it

Did you know that, by 2015, mobile Internet usage will surpass desktop usage?

That means that there’s more power than ever before in the mini computers we all carry around in our pockets (or purses).

After surveying 500 consumers, Yesmail Interactive created the below infographic that displays just how drastically mobile has affected consumer shopping patterns and interaction with brands through social media.

 

Interestingly, shoppers with mobile devices are actually savvier in-store as well as online – and 42.9% of mobile device owners shop online at least once per month (pay day for marketers!). And unsurprisingly, mobile users are way more likely to interact with a brand on social media than those just logging in on a desktop.


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Responsive Website Design: Everything You Need To Know [10 Infographics]

Responsive Website Design: Everything You Need To Know [10 Infographics] | Guerrilla Social Media | Scoop.it

These 10 infographics will teach you many essential elements to begin to know about Responsive Website Design- a major design trend for 2013.

Simply put, Responsive Website Design is a way for designers to create one website with a few style sheets, which allows the website to be seen on any device without having to create it from scratch for a tablet, mobile device, desktop device, etc.

With Mobile Search increasing rapidly, having a website that works for every device is a necessity and responsive design allows the site to reformat content appropriately.

 

Learn more at the infographic gallery at the article link...


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5 must-see social media infographics

5 must-see social media infographics | Guerrilla Social Media | Scoop.it

A picture is worth a thousand words, but what happens when you combine the two? Though the concept of data visualization is nothing new, the prominence of blogs and image-led social media platforms like Pinterest has truly proven that sometimes the designer’s stylus is mightier than the pen.

As we grow increasingly accustomed to bright, colourful and bite-sized visualisations of what once was presented in dense statistics and complex data, finding the best, most-useful infographics has become something of a task.

We thought we'd save you some time by presenting you with a short list of our favourite social media infographics. Enjoy!


Via Lauren Moss
Joe Wise's insight:

For what it's worth....

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bancoideas's curator insight, April 22, 2013 10:04 PM

36 reglas para el social media podrían ser muchas reglar no? aún así, vale la pena revisarlas #CM 

AndySernovitz's curator insight, May 3, 2013 6:43 AM

As we grow increasingly accustomed to bright, colourful and bite-sized visualisations of what once was presented in dense statistics and complex data, finding the best, most-useful infographics has become something of a task.

Alex Delfosse's curator insight, May 12, 2015 11:58 PM

I had a hard time finding something I could wholeheartedly classify as useful bait however this seems to fit the bill. It gives numerous rules of social media that can be applied on a day to day basis. This ones a bit jam packed and I can't read a thing on the bottom so that's a negative. But the variety makes up for it.

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Social Sharing Tools That Integrate FB, Twitter, LinkedIN and Google+

Social Sharing Tools That Integrate FB, Twitter, LinkedIN and Google+ | Guerrilla Social Media | Scoop.it

Twitter, Facebook, LinkedIn can be found in the majority of social media management apps. It is with Google+ that things get a little bit more complicated: very few social media tools support it due to some technical challenges.

 

However, most social media managers would prefer a solution that would allow them posting to all social networks in one place, Google+ including.

 

In this post, you’ll find reference to all tools that are to date integrated with Google+.

 

We’ll bring small business editions to a special focus and review social tools that (1) support Google+ and (2) the ones you can use for free or under $10 a month.


Via Martin Gysler, Robin Good
Joe Wise's insight:

Missed SOS! We've had G+ functionality for 2 months. http://Sos.me

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Josie's comment, May 3, 2013 8:00 AM
Thank You Martin. Yes, Hootsuite and other similar sites truly lower the barriers of entry into biz. Very Good strategy I may add.
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4 Big Social Media Lessons from Small Businesses [INFOGRAPHIC]

4 Big Social Media Lessons from Small Businesses [INFOGRAPHIC] | Guerrilla Social Media | Scoop.it

Social Media is not just a method only being utilized by big brands anymore. Small businesses are starting to embrace and implement social techniques on a grander scale.

 

A 2012 SMB Group Study found that 20% of small businesses use social in an ad hoc, informal way- to generate leads and drive traffic to websites. The study also revealed that 24% of small businesses are using social in strategic and structured way, including data analysis of market trends and customer driven product ideas.

 

The businesses practicing strategic social media enjoyed a higher level of integration amongst their departments. The largest disparity between the two groups was uncovered in Customer Service. Only 8% of the companies with an informal social media environment had integrated into Customer Service, while an impressive 43% of the strategic social group integrated Customer Service.

That's quite a difference and food for though if your small business just kicking the tire with little or no social presence.


Via Lauren Moss
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The Best And Worst Of The Major Car Brands On Twitter [INFOGRAPHIC]

The Best And Worst Of The Major Car Brands On Twitter [INFOGRAPHIC] | Guerrilla Social Media | Scoop.it

Back in November, Canada-based startup LeadSift raised a seed round of $500,000 from Omers Ventures, the fund that’s invested in other social startups including Hootsuite.

Looks like they’re already putting that cash flow to good use.


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The Second Screen Phenomena – Infographic

The Second Screen Phenomena – Infographic | Guerrilla Social Media | Scoop.it

Second screen viewing, which refers to using an additional electronic device while watching television, is a widespread consumer behavior that has quickly become the norm.


In an attempt to better understand this trend, Viaccess-Orca has analyzed second screen usage amongst diverse populations of television viewers. The results, which appear in this infographic, demonstrate the extent to which second screen viewing is altering the TV industry. According to our data, 70% of tablet owners, and 68% of smartphone owners, state that they use their additional devices while watching TV.

However, only 37% of those who practice second screen viewing do so in order to look up information that is related to the program they are watching. Most TV viewers use their devices in order to check emails or visit a social network...


Via Lauren Moss
Joe Wise's insight:

Guilty.

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5 Free Must-Have Social Media Tools - A Major Media Productions

5 Free Must-Have Social Media Tools - A Major Media Productions | Guerrilla Social Media | Scoop.it
253 Flares Twitter 180 Tweet !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!
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Twitter / MyDesertGolf: The LPGA is so social media ...

Twitter / MyDesertGolf: The LPGA is so social media ... | Guerrilla Social Media | Scoop.it
RT @MyDesertGolf: The LPGA is so social media savvy it puts players' Twitter handles on the caddies' backs #kncgolf2013 http://t.co/PFdM5x6OM8
Joe Wise's insight:

Yeah, "social media is a fad" I literally had a C-Suite Exec in charge of marketing for a major casino company in Las Vegas say this to me, face to face, 6 months ago. I promptly quit..... without notice.

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Customers Don't Want Ads, They Want A Conversation

Customers Don't Want Ads, They Want A Conversation | Guerrilla Social Media | Scoop.it
It is becoming clear that the future of social marketing, and marketing in general, will be built around collaboration.
Joe Wise's insight:

duh?!

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Social Media - Facebook's Graph Search Results Page: An Eye-Tracking Study : MarketingProfs Article

RT @nicholasfane: Social Media - Facebook's Graph Search Results Page: An Eye-Tracking Study : Article http://t.co/35V2KYgHMN #digital #marketing
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The Journey of a Tweet: Infographic

The Journey of a Tweet: Infographic | Guerrilla Social Media | Scoop.it

Twitter is a cultural phenomenon that has changed the way we communicate around the world. This infographic shows the literal journey of a tweet - from the initial tweet to the retweet and beyond.


This graph shows that a single tweet can cross social media channels in mere seconds. In this age of quick technology, people are getting information at such a rapid rate that it’s hard to keep up at times...

Check out the infographic for more interesting facts.


Via Lauren Moss
Joe Wise's insight:

Always wondered what the .....

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Maria Persson's curator insight, May 16, 2013 1:01 AM

Look closely...where do your tweets go in your 'professional circles'?

EmbroidMe New Lenox's curator insight, May 16, 2013 9:34 AM

Amazing how information sharing has changed in such a short amount of time with Twitter.

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6 Steps to Becoming a Good Social Listener

6 Steps to Becoming a Good Social Listener | Guerrilla Social Media | Scoop.it
Too many companies treat social media as if it’s a one-way conversation. They set up Twitter and Facebook accounts and then start pumping out updates.

 

But guess what? Your followers, fans, friends and customers are talking back.

 

Read More Here: http://socialmediatoday.com/bryan-kramer/1311791/6-steps-becoming-good-social-listener


Via Antonino Militello
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Lee Werrell's curator insight, August 11, 2013 6:44 AM

Social Media is all about starting, joining and perpetuating the conversation - nobody wants to hear a monologue!

Edward Phiri's comment, August 28, 2013 7:53 AM
Excellent article and extremely good tips
Cb Bowman's comment, August 28, 2013 2:05 PM
Lee I think it is a generational thing. Old fashion sentences are almost considered a monolog today:)! Said with tongue and cheek humor of course.
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Search Traffic Drops 30%: Is Google Search Traffic Rapidly Fading? Check These Stats

Search Traffic Drops 30%: Is Google Search Traffic Rapidly Fading? Check These Stats | Guerrilla Social Media | Scoop.it
Traffic from Google to digital publishers dropped 30% over the past eight months.

Via Robin Good
Joe Wise's insight:

Need an SEO guru to verify or dismantle this argument... anyone?

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Robin Good's curator insight, May 3, 2013 6:22 AM



If you keep investing time on optimizig your site for Google, or investing in link building efforts of all kinds I suggest you give a good read to this article.


Wriiten by Awini Anburajan on Buzzfeed: "Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30% from August 2012 through March 2013...


...While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.


BuzzFeed tracked traffic referrals to over 200 publishers in the BuzzFeed Network, a group of sites that carry BuzzFeed's tracking code and include the Huffington Post, Daily Mail, NewsweekDailyBeast, Time, Sports Illustrated, Us Weekly, and Rolling Stone. Collectively the sites represent an audience of more than 300 million people globally.

Of the three major search engines — Google, Yahoo and Bing — only Yahoo saw growth in this period.

While Yahoo grew search traffic in this period, it sent 21M referrals to publishers in March, less than half of the 48M referrals sent by Google. Traffic from Bing dropped 12%.
"


And check this: "In March, Facebook sent 1.5x more traffic than Google, the greatest difference we've ever measured between the platforms. At the same time, we've watched traffic from other social platforms — Twitter and Pinterest -—continue to grow an audience and drive traffic traffic to publishers."


Are you ready for this?



Insightful. Informative. Must-read. 8/10


Full article: http://www.buzzfeed.com/aswini/where-did-all-the-search-traffic-go





Sigrid de Kaste's curator insight, May 5, 2013 7:06 PM

That's interesting and worthwhile keeping an eye on for your online marketing decisions

Richard Stadler's curator insight, May 15, 2013 4:33 AM

Yet another scare story

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Start Curating Your Flipboard Magazine Without an iPad: Introducing the Flipboard Editor on the Web

 

 


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Stephen Dale's curator insight, May 16, 2013 11:13 AM

Love Flipboard. This new feature opens up a whole new world for content curation.

Víctor V. Valera Jiménez's curator insight, May 17, 2013 7:31 PM

Ahora ya no hace falta disponer de un Ipad o una tablet o smartphone para realizar nuestra propia revista en Flipboard, ya que con el nuevo editor online en la web de esta conocida herramienta, podremos realizar nuestra propia curación desde nuestro ordenador.

 

Este vídeo nos da una pequeña introducción de como empezar a usar este editor en la web de Flipboard, mediante el botón o "bookmarklet" que se puede instalar en la barra de favoritos de nuestro navegador para ir capturando los contenidos que nos parezcan interesantes para nuestra publicación.

Elsie Whitelock's curator insight, May 23, 2013 9:42 AM

now this is really cool and useful.

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Graph Search Optimization: The New SEO and What it Means for Social Advertisers

Graph Search Optimization: The New SEO and What it Means for Social Advertisers | Guerrilla Social Media | Scoop.it

To determine which pages are relevant to a search query, Facebook utilizes a natural language processor (both to suggest search terms and identify connections) combined with algorithms that examine the “nodes” or connections of a searcher’s network to find content friends have “liked” that match the search. Graph Search can also consider second-degree connections or friends of friends, as well as content which has been shared either directly with the searcher or publicly on Facebook.

 

Unlike standard search engines, Facebook owns all of the data (page posts, photos, videos, etc.)which has ever been posted to the network. This inherent advantage enabled Facebook to implement a unique indexing structure to categorize the data based on a number of predefined properties. This indexing of owned data allows Facebook to quickly search, sort, identify and return relevant content. 

 

They dubbed this infrastructure “Unicorn.” Similar to a standard search engine, it supports search queries including “multi-hop” queries in a series of steps while searching “nodes” in a similar style to the way a search engine utilizes keywords.

 

Find Out More: http://www.insidefacebook.com/2013/04/22/graph-search-optimization-the-new-seo-and-what-it-means-for-social-advertisers/


Via Antonino Militello
Joe Wise's insight:

Critical stuff for SMMs

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Nick Mortel's curator insight, June 21, 2013 8:04 AM

add your insight...

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Google Will Now Include Panda In Its Real Time Algorithm

Google Will Now Include Panda In Its Real Time Algorithm | Guerrilla Social Media | Scoop.it
http://t.co/QCIIPerLXt - Google Will Now Include Panda in its Real-Time Algorithm

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5 Basic Tips to Improve WordPress for SEO and the User Experience

5 Basic Tips to Improve WordPress for SEO and the User Experience | Guerrilla Social Media | Scoop.it
Ready to get started on WordPress? Tweaking some default settings, setting permalinks, adding update services, and customizing media settings – plus installing Google Analytics – all will improve WordPress for SEO and the user experience.

Via Bonnie Burns, Joy Bhattacharya
Joe Wise's insight:

Legit, well written content.... it's the only way. Be like water.

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Bonnie Burns's curator insight, April 19, 2013 11:24 AM

However, downloading and installing WordPress isn't enough to make the site successful for SEO, security, and performance. But the following basic tips will improve your WordPress site for SEO and the user experience.

Although most of you reading this post already have a live WordPress site, this post will begin at the point just after a self-hosted five-minute insta

Daniel Imbellino's comment, April 20, 2013 11:55 PM
Thankyou for the tips on URL parameters. I am new to Wordpress, but an avid Web designer. I've been building sites by hand for years, but recently decided to branch out :)
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Social Media Statistics: Huffington Post Infographic

Social Media Statistics: Huffington Post Infographic | Guerrilla Social Media | Scoop.it

Did you know that since Twitter first opened its doors back in 2006, more than 163 billion tweets have been sent on the micro-blogging social network?

What if we told you that 25 percent of Facebook users don’t bother with any kind of privacysettings?

Or that Google+’s +1 button is used 5 million times per day?

 

The past year was a wonderful world of social media. Infographics also were a huge hit in 2012. This infographic from the Huffington Post and content below offer more details.

 


Via Lauren Moss
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Retro Social Media's comment, April 14, 2013 6:53 PM
Love this :)
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The Top Role Of Content Creation And Curation: Gartner's 2013 Social Marketing Survey

The Top Role Of Content Creation And Curation: Gartner's 2013 Social Marketing Survey | Guerrilla Social Media | Scoop.it

Part of this research is available to the general public, free of charge.
Excerpted from article about this Gartner's 2013 Social Marketing Survey:
"Summary: Gartner's 2013 U.S. Digital Marketing Spending Survey found that investments in content creation and social marketing totaled 21% of digital marketing budgets. Here we dive deeper into the implications of the content imperative for your social marketing strategy.

Overview:
- Impacts
a) Forty-seven percent of survey respondents see content creation and curation as the top role of their social marketing teams, often forcing them to outsource.
b) Digital marketers achieving effective social marketing create and curate content that speaks with an authentic voice.

- Recommendations
a) Balance outsourced content services with in-house expertise, building internal content creation and curation skills, while utilizing agencies and service providers to scale.
b) Develop a style guide to formalize your brand's voice and values, to clarify rules of engagement and to enforce companywide standards."

[There is a detailed analysis in the full article.]

Moreover, Jake Sorofman, Research Director at Gartner, adds some insights in his blog post:
"So it’s perhaps no surprise that Gartner’s 2013 social marketing survey pointed to content creation and curation as the key areas of focus for social marketing organizations—and the most outsourced function.

What’s different about content in the age of the social web?

- It’s human: it speaks with a conversational voice, from one human being to another. Thought isn’t hidden behind stilted corporate speak, chest-thumping claims and pompous language.
- It’s neutral: perhaps not wholly objective, but it holds fire on the hard sell in favor of issues-centric storytelling that supports a brand’s point of view without always making the brand the hero.
- It’s simple: attention spans aren’t what they used to be and competition for that limited attention has reached a fever pitch.
- It’s visual: It’s also easier to consume when you’re already up to your eyeballs in dense text.
- It’s curated: you don’t have to create all of your own content. Leverage happens when you organize and annotate third-party content that helps tell your story or sell your point of view.
- It’s conversational: communities talk back to sustain the dialogue in the form of comments, reviews, ratings and new content of their own that defends or argues against your point of view.
- It’s organic: it’s published fast, often in response to unpredictable moments."

Full article about Gartner's 2013 Social Marketing Survey:
http://www.gartner.com/technology/research/digital-marketing/social-marketing-survey.jsp

Full original post by Jake Sorofman on Gartner Blog:
http://blogs.gartner.com/jake-sorofman/forget-big-data-here-comes-big-content/

 


Via Giuseppe Mauriello
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Amita Malhotra's curator insight, April 16, 2013 6:17 AM

With the mainstreaming of content - channel management has taken a back seat. Differentiated content + value-adding curation is becoming key.

Gail Worthington-Eyre's curator insight, April 17, 2013 8:09 PM

Research confirms, content marketing and story telling engages the consumer in discussion that means something to them. Social media marketing is the voice of your business and your connection to your consumer. Have you developed your strategy yet?

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The Evolving Intersection of Site Search, SEO, and Social Search: Why Marketers Should Care

The Evolving Intersection of Site Search, SEO, and Social Search: Why Marketers Should Care | Guerrilla Social Media | Scoop.it
ADOTAS – Search is the new navigation, so goes the mantra today – and that means search, in all of [...]
Joe Wise's insight:

It's very Zen..... all will become one. Or is that Nihilism?

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Can We Please Stop Hyping Social as the Marketing Messiah?

Can We Please Stop Hyping Social as the Marketing Messiah? | Guerrilla Social Media | Scoop.it
Without question, social has a place in the marketer’s toolbox, both as a brand development and customer service listening platform. But social drives far less traffic than search. Let's reposition social where it belongs: as a place to socialize.
Joe Wise's insight:

Why not? It is.

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Blending Creation and Curation in a Perfectly Balanced Content Diet | Free eBook by Curata

Blending Creation and Curation in a Perfectly Balanced Content Diet | Free eBook by Curata | Guerrilla Social Media | Scoop.it

In this free ebook by Curata (made up of 33 pages), with foreword by Ann Handley, Chief Content Officer of MarketingProfs and the co-author of "Content Rules", it will show you how to mix original content and curated content to get results.


In this ebook you’ll learn:

- How to re-purpose old content;

- Front-end marketing tactics;

- How to develop short and long form content;

- and how to keep your Content Beast well fed!


Here is a short excerpt as summary that caught my attention:

"6 tips for smart and effective content curation:

1) Be strategic about your topic selection. Do the legwork to determine audience needs. Think about the voice you want for your brand. Build your content around that.
2) Vary your sources. Exposure to a broad variety of voices, ideas, and information is one of the key values of a strong curation strategy.

3) Be selective. Curation is not about sharing as much as you can. It’s about sharing the best of the best – acting as a filter for your audience.

4) Organize based on audience needs. Make sure that you present your curated content using categorization and hierarchy that’s as useful to your audience as it is to you.

5) Adhere to ethical best practices. Always attribute your original sources and only publish abstracts and excerpts.

6) Add value. Help your audience get the most out of your curated content by providing insights, opinions, and context."


Very informative.

Fill out the form here and download free your copy of ebook:

http://www.curata.com/resources/ebooks/how-to-feed-the-content-beast/


Via Giuseppe Mauriello
Joe Wise's insight:

This is the trick right here.

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Stephen Dale's curator insight, March 29, 2013 8:02 AM

It's not juts about Marketing. The tips and good practice are equally appropriate to Personal Knowldge Management. #pkm

jaynalocke's curator insight, March 29, 2013 12:13 PM

I love the image of the Content Beast. It is always hungry...!

Ignasi Alcalde's curator insight, April 1, 2013 5:53 AM

Buena perspectiva sobre la curación de contenidos