“In case you aren’t aware, social media is one of the biggest tools in an Internet marketer’s tool box. (Do you use Pinterest for #seo? Are you satisfied with the results? How much traffic do you get?”
SEO in the digital marketing mix is here to stay. Standardizing a definition of SEO will help buyers better understand the importance of it, the reason for committing to it, and the short- and long-term impact an SEO strategy has on a web presence.
Is Web Presence Optimization the Evolution of SEO?
So what is an accurate description of SEO given the changes to the industry?
Web presence optimization is an all-encompassing approach to optimizing an entire web presence for organic search including the website, social channels, blogs, articles and press releases. Where strategies, techniques, and tactics are still used, but content marketing and social media are strongly incorporated.
SB Nation Danica Patrick tops celebrities in generating social media buzz for sponsor Go ... SportingNews.com Because she's so popular and media savvy that she can use social media to generate buzz about her sponsors.
Joe Wise's insight:
no surprises there....... oldest trick in the book.
Every tweet that hits Twitter has the option of including location data with it. These coordinates, which are of varying accuracy given the device and circumstances under which they were sent, can be used to add flavor to a tweet, or give its readers important context about the information contained in those 140 characters. If you are an engineer at Twitter though, you can round up all that location data and create something awesome with it.
This is an infographic about current SEO thinking with tips and tools to help sites rank better on search engines.
Most people have a general idea of how to optimize their content for search engines. That search engine algorithms are proprietary and evolving inevitably causes different opinions on SEO. Of course there’s another school of thought that minimal keyword research and a green-light from a SEO plugin are enough to publish a piece.
This infographic challenges writers and some of the preconceived notions about SEO. It has a mixture of tips and tools to help you rank better in search...
Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. One of the more recent factors that has had an impact on search ranking is social media.
This infographic breaks down ways that social media influences the visibility of your website in search results, including:
Social media can help search engines find and index your content faster Likes, shares, retweets, etc. indicates to search engine that content is new and interesting, often leading to a temporary increase in rankingsYour content will increase in search results for people connected to youIncreases domain authority and the number of inbound links to your website
Via Lauren Moss
Most businesses that invest heavily in social media tend to forget one key component to maximizing their success in developing direct relationships with their audience; They forget to be social. Much effort and attention is given to creating valuable content, publishing at just the right time to maximize impressions, determining what triggers to use to incite sharing, figuring out how to encourage comments and ‘likes’, and more. All of this is great, but there isn’t anything social about publishing content and hoping for virality metrics to shoot through the roof. Even replying to comments left on blog content, Facebook updates, tweets and Google+ posts isn’t truly being social. Think about it in the context of your life. You don’t go to a party, see some guy standing in the corner all by his lonesome, and think, ‘man, that guy is really putting himself out there!’. He’d probably answer a question if you asked him, but he’s not doing anything to garner attention, attract people to him, or develop new connections or relationships. Except for very rare circumstances, businesses and brands simply cannot expect to develop meaningful relationships with consumers on social media without behaving socially. The beautiful thing about social media is that it gives businesses the opportunity to proactively speak with their audience, including current and prospective consumers. That’s powerful stuff.
A review of B.J. Mendelson's eye-opeing and controversial book, "Social Media Is Bullshit." (Social Media is Bullsh*t http://t.co/w1HJFkY3kK)
Joe Wise's insight:
Not buying a word of this, but it's good to know what the other side is saying. How do I know the book itself is bullshit?? Because the author is said to have "started social media in 2004". Sorry, but that's what the bullshit artists say. Nobody started social media marketing in 2004. 2006? Maybe.
f you want to get heard and your products in front of a target audience, Instagram is your best bet, as it is an excellent platform for customer engagement and retention. Competing in an oversaturated online market is hard and simply setting up a flashy ecommerce site is not enough to draw the sales you want. Using social media strategies to promote your online store, creating a community and turning your ecommerce site into something more than just a place to buy products actually helps increase sales. As you might have noticed, there’s unparalleled growth in digital marketing, especially in mobile and visual platforms. While Facebook usage dropped slightly in 2013, sites like Pinterest and Instagram continue to build massive amounts of traffic.
The perennial cry from CEOs around the globe is that they are focused on their customers. It’s their A-#1 mission. Everything emanates from understanding what customers need and want, and then delivering on it. However, without up-to-date information trending profitable versus non-profitable customers and the issues driving the best customers away, CEOs and their businesses are unable to manage customers as assets.Guerrilla metrics give leadership five questions for commanding customer accountability inside their organizations.Guerilla metrics:- Create a cultural shift to make customers the asset of the business.- Supply leaders with a platform to stand behind and reinforce.- Establish a language for CEOs in how they ask about customers; placing the customer front and center on their agenda.- Are a potent first step to kick-start or reenergize a faltering customer ‘focus.’...
As a successful small business owner, you most likely have an active Twitter account and are consistently putting out great content (and if you are a little behind on the twitterverse, here’s some handy tips to help you along the way).
Social media offers unprecedented access to cultivate relationships with customers, one at a time. For those who seek to build sustainable brands, social media should never take the place of the website as the ultimate destination of the brand.
Today, many a search marketer lives in a world driven by Pandas and Penguins. SEO as we used to know it has changed forever. As Google shifts its focus to quality and relevancy, content marketing adoption has soared.
Being social (e.g. actively using social media) in industries that are typically viewed as less of a fit for social media can be a great way to stand out, to show thought leadership and to reach new audiences.
To find out what people are doing to connect with their customers, partners and other industry stakeholders on social media in less social industries, take a look at the data in this infographic, where you’ll see:
Why you should be social, even if not everyone in your industry is on boardExamples of companies innovating in social mediaThings to watch out for with social media in non-social industries
Examples that we used include companies in the following industries:
Via Lauren Moss