f you want to get heard and your products in front of a target audience, Instagram is your best bet, as it is an excellent platform for customer engagement and retention. Competing in an oversaturated online market is hard and simply setting up a flashy ecommerce site is not enough to draw the sales you want. Using social media strategies to promote your online store, creating a community and turning your ecommerce site into something more than just a place to buy products actually helps increase sales. As you might have noticed, there’s unparalleled growth in digital marketing, especially in mobile and visual platforms. While Facebook usage dropped slightly in 2013, sites like Pinterest and Instagram continue to build massive amounts of traffic.