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Guerrilla Social Media
Scouring the Internet for the latest in valuable Social Media News. Keyword: Valuable!
Curated by Joe Wise
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Infographic: What Drives Social Media Searches and Engagement?

Infographic: What Drives Social Media Searches and Engagement? | Guerrilla Social Media | Scoop.it

As it turns out, social media and search go hand-in-hand...


From Facebook and Twitter, to Pinterest and MySpace (yes, it still exists), social media users are often on the search for… something.

For marketers, understanding the searches that lead to improved engagement is critical.

To that end, Azntaiji Multimedia and SocialRadius have produced a new infographic highlighting exactly what so many of us are searching for.


Via Lauren Moss
Joe Wise's insight:

Helpful in knowing which clients will need you to pull content out of thin air for them >

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MrAnalytic's curator insight, May 19, 2013 4:27 PM

probably true, but so unbelievable! 

Ramzi Mouakassa's curator insight, May 22, 2013 7:06 AM

Not a surprise at all that the top 5 searched topics socially are (1) Technology / Scoial Media, (2) Fitness, Health, & Sports, (3) Music, (4) F&B, & (5) Travel... I think that this one dropped Movies / Cinema for sure

Michelle Gilstrap's curator insight, May 22, 2013 12:37 PM

Ever wonder what people are searching for? This infographic will open your eyes. If you have a small business, you might want to be on the social media that can get this type of search by consumers.

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The Second Screen Phenomena – Infographic

The Second Screen Phenomena – Infographic | Guerrilla Social Media | Scoop.it

Second screen viewing, which refers to using an additional electronic device while watching television, is a widespread consumer behavior that has quickly become the norm.


In an attempt to better understand this trend, Viaccess-Orca has analyzed second screen usage amongst diverse populations of television viewers. The results, which appear in this infographic, demonstrate the extent to which second screen viewing is altering the TV industry. According to our data, 70% of tablet owners, and 68% of smartphone owners, state that they use their additional devices while watching TV.

However, only 37% of those who practice second screen viewing do so in order to look up information that is related to the program they are watching. Most TV viewers use their devices in order to check emails or visit a social network...


Via Lauren Moss
Joe Wise's insight:

Guilty.

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