These are the device, retail, and entertainment developments that will affect how your customers behave in the mobile space.
With leaders in the video commerce space (such as QVC) driving billions of dollars in sales each year through the power of video, and internet audiences consuming tens of billions of online videos each month, it's no wonder that video is one of the leading areas where social media marketers are making new investments as they plan their social strategies.
But beyond amplifying existing video content such as TV commercials and high end product demos, many social media marketers hit a dead end in terms of what video content to affordably create on a scalable, regular basis. The good news is that with the proliferation of HD smart phone cameras and HD web cams, professional and effective social media marketing videos can be produced affordably and quickly. Over the course of three articles, we'll review three types of scalable social media videos -- the event video, the video testimonial, and the instructional video -- and tips to make them stand out.