guerilla marketing
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Rescooped by Sophie Schueller from Experiential Marketing
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What You Can Learn From Three Smart Guerrilla Campaigns

What You Can Learn From Three Smart Guerrilla Campaigns | guerilla marketing | Scoop.it

Here are 3 smart guerrilla marketing campaign examples that have been amazingly successful in generating brand awareness.


Via Cammie Dunaway
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Cammie Dunaway's curator insight, November 25, 2013 10:32 AM
Love these fun, visual examples
Rescooped by Sophie Schueller from Transmedia (Television, Movies & Storytelling)
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20 creative guerilla marketing campaigns

20 creative guerilla marketing campaigns | guerilla marketing | Scoop.it
20 creative guerilla marketing campaigns

Via Geoffrey Laloux
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Rebecca Zook's curator insight, November 27, 2015 12:30 AM

These creative advertisements show that placement is everything when it comes to street marketing. 

Rescooped by Sophie Schueller from DSLR video and Photography
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20 creative guerilla marketing campaigns

20 creative guerilla marketing campaigns | guerilla marketing | Scoop.it

20 creative guerilla marketing campaigns, some brilliant visual impact images with creative execution.


Via UnitedByPhotography
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The Wanted - Word of Mouth Album Preview

Download New Album Word Of Mouth iTunes Deluxe: http://po.st/WOMDeluxeYT iTunes Standard: http://po.st/WOMStandardYT Exclusive MP3 Badge & Signed Deluxe CD e...
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Rescooped by Sophie Schueller from Flash Marketing News
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Microsoft begins guerrilla marketing campaign for Surface near Chicago Apple ... - Apple Insider

Microsoft begins guerrilla marketing campaign for Surface near Chicago Apple ... - Apple Insider | guerilla marketing | Scoop.it
Apple InsiderMicrosoft begins guerrilla marketing campaign for Surface near Chicago Apple ...Apple InsiderMicrosoft begins guerrilla marketing campaign for Surface near Chicago Apple Store. By Neil Hughes.

Via EA
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Rescooped by Sophie Schueller from Psychology of Consumer Behaviour
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Nike's LeBron sneakers a case study in guerrilla marketing

Nike's LeBron sneakers a case study in guerrilla marketing | guerilla marketing | Scoop.it
Nike kicked up a media storm last month with news that its new LeBron X+ shoe would be the company's priciest sneakers yet, at an astonishing $315 a pair.

 

The result..bla bla "empty staus symbol' and then email to reporters that the shoes cost $135 less than the original report..was it all strategy ? Read on...


Via k3hamilton
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Rebecca Zook's curator insight, November 27, 2015 12:09 AM

Nike got creative with this marketing tactic. By controlling the information released to the press, the shoe company was able to cause a storm  on social media.

Rescooped by Sophie Schueller from A&E
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DHL Pranks Other Shippers

DHL Pranks Other Shippers | guerilla marketing | Scoop.it
DHL pulled an awesome prank on other shipping companies, sending around massive boxes that say DHL IS FASTER. via UPS, TNT and other shippers. Using special thermosensitive labeling, the boxes looked black when picked up.

Via Chantelle Higgin
Sophie Schueller's insight:

One of the best marketing initiatives Jung van Matt has done in the last year!

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Rescooped by Sophie Schueller from Guerrilla Marketing
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What Is Guerrilla Marketing And How Different Is It From Traditional ...

The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz for a company and its products. What sets guerrilla marketing apart from traditional marketing methods is ...

Via @kkoolook
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Rebecca Zook's curator insight, November 14, 2015 6:56 AM

Not every street marketing plan is considered a guerrilla marketing campaign. Find out why guerrilla marketing is different from ever other marketing plan here.