Growth Hacking
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Growth Hacking
Growth hacking is generally associated with low cost, inbound marketing solutions tending to be digitally-focused and quantitative in nature.
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The 6 Best Growth Hacks to Get Customers Without Having to Pay for Them

The 6 Best Growth Hacks to Get Customers Without Having to Pay for Them | Growth Hacking | Scoop.it
But what if we could hack our growth? Instead of paying $20 to acquire a new customer, we could focus on projects that continue to bring us new customers long after we’ve finished the improvement.


Some tips from Kissmetrics to grow your audience:

  • Increase site speed
  • Use social proof
  • Build an on-ramp program
  • Use a bare-bones home page
  • Integrate your product with the right platform
  • Increase your viral coefficient


Interesting read!


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Top 5 Successful Startup Growth Hacks

Top 5 Successful Startup Growth Hacks | Growth Hacking | Scoop.it
Growth Hacking is all over the startup scene right now. Some people feel like it’s a legitimate role and critical to early stage startups, while others feel like it’s just a repeat of the “social media guru” movement.

Whatever you want to call it, there are certain techniques that a very limited number of startups have leveraged in order to quickly on-board a significant number of users and consequently yield a certain degree of influence on their industry and market.

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How to prepare your mind — and your team — for split-testing

How to prepare your mind — and your team — for split-testing | Growth Hacking | Scoop.it
Split-testing -- when you create variations of your website and test which ones perform the best -- is quickly becoming the rage among marketers and entrepreneurs.
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How has Turntable.fm grown so rapidly with no marketing?

How has Turntable.fm grown so rapidly with no marketing? | Growth Hacking | Scoop.it

Turntable.fm is both incredibly viral, despite being in beta, and sticky with a DAU/MAU exceeding most successful Facebook games(1). Its hockeystick growth(2) can primarily be attributed to simply being a mother-loving awesome product that users are compelled to share but there are some explicit product design decisions that have influenced its viral adoption.

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What does a growth hacker do on a day to day basis?

What does a growth hacker do on a day to day basis? | Growth Hacking | Scoop.it

Answer: Day-to-day, I would break down what a growth team does into two major buckets: 1) Planning/modeling and 2) Growth tests.


But first, you need a great product
Let me note that if people aren't using your product, then you're wasting your time spending too much time optimizing growth. You need a base of users who are happy and then your job is to scale it.

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Growth Hacker is the new VP Marketing

Growth Hacker is the new VP Marketing | Growth Hacking | Scoop.it

"The new job title of “Growth Hacker” is integrating itself into Silicon Valley’s culture, emphasizing that coding and technical chops are now an essential part of being a great marketer. Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?” and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. After product/market fit, they can help run up the score on what’s already working."

By Andrew Chen - @andrewchen

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Chris Lentzy's curator insight, May 14, 2013 2:41 AM

I would be interested to get in touch with any growth hackers

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Pinterest Growth Hacks: How did it grow so fast?

Pinterest Growth Hacks: How did it grow so fast? | Growth Hacking | Scoop.it

Growth Hacks:

#1: Insta-follow

#2: Facebook Friend Follow

#3: Always Alvailable UI

#4: Infinite scroll

#5:Social Bookmarklet

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How AMD used A/B testing to achieve 3600% increase in social sharing

How AMD used A/B testing to achieve 3600% increase in social sharing | Growth Hacking | Scoop.it

A/B Tests Identify Improvements Resulting in up to 36x Increase in Social Sharing on AMD.com pages.


Imagine browsing AMD.com when you stumble upon the latest and greatest in AMD news. You find this to be so interesting that you want to “ShareThis” with your friends. You’re not alone. Thousands of others want to share content from AMD.com as well.

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What is the "right" time in a company's lifecycle to create a growth team?

What is the "right" time in a company's lifecycle to create a growth team? | Growth Hacking | Scoop.it

While technically true, it's a bit of a misnomer to say that Facebook lacked a growth team early in its life. From Mark down, the company was ruthlessly focused on expansion, starting on Day One. Facebook also had product/market fit on Day One, which is an envious position.

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Think Like A Growth Hacker

I hope to have the video of the presentation up soon so you can hear the commentary.
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Growth Hacking: A Primer by Jamie Quint

Introduction to Growth Hacking Almost every large successful internet company right now has a team dedicated to growth, but it isn’t some sacred thing limited to companies with millions of users.
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