The phrase “growth hacker” was coined by Sean Ellis in 2010. When I asked Sean why he felt the need to coin a new phrase he said that it stemmed from his frustration when hiring replacements for himself.
Hélène Brevet's insight:
Sprout wrote a guide for entrepreneurs, founders, growth leads... to understand what is Growth Hacking and leverage it to achieve Growth.
This first chapter explains this concept, which is becoming a major concept due to the nature of Internet products.
Conference in San Francisco, run by Gagan Biyani and Erin Turner, features some of the smartest growth hackers from the world’s biggest tech companies, such as LinkedIn, Twitter, and YouTube. Collectively, the products they’ve worked on have acquired billions of users/customers and created loads of value for customers and investors alike. The conference happened last week, and videos of speakers should be available on Udemy in the near future, but I wanted to share what I leaned in the meantime.
There is a lot of buzz around the new term "Growth Hacking", and many companies I know or have met recently are looking for a "Growth Hacker". I worry sometimes that this feels like a fad and people think"ooh, I will grow much faster if I can just find a magical unicorn growth hacker" or start to believe that you really can hack sustainable growth in any way.
Answer (1 of 2): A person that can single-handedly increase growth rates should probably be: * technical enough to ship product themselves or tell a technical person what to do * comfortable with data * have good internet marketing intuition *...
Here is a brief write-up of my notes from last week's Growth Hackers Conference in Menlo Park. I tried to sum up the essential bits of information that stuck with me and hope that they will be useful for you as well.
Very interesting notes of the Growth Hackers Conference - I would have been there.
"Companies who are serious about testing quickly learn that most tests fail. Which is why growth hackers also focus on the velocity of learning – they want to fail as quickly as possible. If you assume a 90% failure rate, and one organization runs one test a week while another runs ten, it’s likely that the second organization is going to move the needle much more rapidly."
Testing new thinkgs, analyze and learn. And try again and again, that's a key of success.
I spent 10 years doing Performance Marketing. I used to think Performance Marketing and Customer Acquisition went hand in hand.
That was before I started working at Moz and interacting with Rand Fishkin. Over the past two years I've learned the value of Inbound Marketing and a more holistic approach to customer acquisition that I believe is the key to successfully growing a company.
Hélène Brevet's insight:
How to use performance marketing skillsets to perform in inbound marketing.
A user experience designer wants to help the user meet their needs and accomplish their goals but creating a delightful product and experience seems fruitless if no one knows about. Once they do know about it, it’s not enough to just get them to sign up; users need to be engaged with the product. What good is having a million users if none of them are using it? It’s a huge problem that all startups face. Enter the growth hacker.
Facebook is one of the best at turning new users into active users. With 1/6th of the world a Facebook user, Facebook has set a high bar for activation and its team is rapidly spreading the gospel of growth (here are some notes on Facebook’s overall growth strategy from the Growth Hacker’s Conference).
Hélène Brevet's insight:
Interesting article about onboarding and NUX at Facebook.
A/B testing is hitting the mainstream because it is so effective. And with so many tools available it has become very easy and very inexpensive to run. Here are 23 helpful tips on how you can take your A/B tests from basic to the next level.
"There are always a zillion new ideas about how to make the product better floating around, but the hard truth is that most of those ideas make a difference only at the margins. They are mere optimizations. Startups have to focus on the big experiments that lead to validated learning. The engines of growth framework helps them stay focused on the metrics that matter."
"I admit it, I was wrong. When I first imagined building Airtasker, I thought that from the start, marketing would be the most significant factor in building a successful marketplace for services.
After a few months of pushing our developers to build lots of stuff to support online marketing campaigns, Jono (Airtasker COO and co-founder) and I started looking at the data and realized that whilst we had a pretty good net promoter score, we were spending some of our money on acquiring customers who weren’t going to be die-hard advocates of our service."
Love that conclusion: "a disciplined product focus is often going to be a better investment in the long run."
Let’s clarify something: “Growth Hacker” is one of those trendy-sounding yet completely vague and self-important job descriptions that you roll your eyes at when it flashes across a LinkedIn profile. As a job title, yes it’s a bit much.
I definitely agree with this conclusion. Gowth hacking is not a job title, it's a spirit.