Our friends at Content Marketing Institute paired with the amazing MarketingProfs and released their 4th annual report on all things content marketing: B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America.
As we’ve come to expect from their reports, this one is brimming with clearly presented data and sharp insights into the state of content marketing today.
- More B2B content marketers consider their techniques effective (42%, up from 36% last year)
- Companies are taking content marketing seriously, increasing budgets and assigning dedicated employees to content, but most organizations are still in the early stages of full adoption
- Content marketers who have documented content strategies are more effective, and face fewer content marketing challenges overall
Here are a few in-depth looks at the study’s findings...
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How to integrate my topics' content to my website?
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Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.