Growth hacking & Social Marketing
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Agora CMS - Introduction au Growth Hacking

Agora CMS - Introduction au Growth Hacking | Growth hacking & Social Marketing | Scoop.it
Agora CMS, l'événement Web & CMS, dédié au chef de projet Web technique et marketing, nous a fait l'honneur de nous inviter pour la session 2013. Nous vous partageons notre présentation : Plus ...
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Atelier Marketing #2 : Introduction au Growth Hacking

Atelier Marketing #2 : Introduction au Growth Hacking | Growth hacking & Social Marketing | Scoop.it
Communities platform powered by Silex Labs, dedicated to the creation, support and communication of open source projects
Pierre Conreaux's insight:

Nous faisons un growth hacking 101 à silicon banlieue mercredi 12! 
Au programme : comment choisir son growth hacker, la pyramide de la startup, AARRR, et quelques conseils sur les analytics. 
Vous êtes les bienvenus : http://buff.ly/MsQrXw

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The Four Pillars of Organic Growth

The Four Pillars of Organic Growth | Growth hacking & Social Marketing | Scoop.it
Revenue, head count, PR, and quality--if one gets ahead of the others, you're screwed.
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5 presentations about Growth Hacking you must read

5 presentations about Growth Hacking you must read | Growth hacking & Social Marketing | Scoop.it
From San Francisco to Montreal to Melbourne, London, Boulder and Boston – startups all over the world are looking for ways to grow their business’ user base and revenues. In 2013, so many great blog posts about “growth hacking,” the … Continue reading →
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Upworthy, la startup qui a trouvé la recette de la viralité - Toile de Fond

Upworthy, la startup qui a trouvé la recette de la viralité - Toile de Fond | Growth hacking & Social Marketing | Scoop.it
Le site Upworthy a connu une des croissances les plus spéctaculaires du web. Et si la recette secrète de la viralité avait été trouvée ?
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Growth: The AirBnB way

Growth: The AirBnB way | Growth hacking & Social Marketing | Scoop.it
This is how AirBnB hacked into loopholes and built a path which took it on a level, where it is today P.S this case stud…
Pierre Conreaux's insight:

Air BNB is the poster child of growth hacking http://buff.ly/1efPeNT #growthhacking #encore airbnb mais j'aime bien cet article.

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5 Landing Page Videos That Will Make You Jealous http://t.co/y9iJGuR6Gb

5 Landing Page Videos That Will Make You Jealous http://t.co/y9iJGuR6Gb | Growth hacking & Social Marketing | Scoop.it
Tweetganic - growthhackertv Tweeted '5 Landing Page Videos That Will Make You Jealous http://t.co/y9iJGuR6Gb'
Pierre Conreaux's insight:

Mention spéciale pour IT MAN

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Facebook lance les Sujets Tendances - #Arobasenet

Facebook lance les Sujets Tendances - #Arobasenet | Growth hacking & Social Marketing | Scoop.it
Facebook annonce le lancement des sujets tendances qui sont une liste personnalisée des sujets les plus populaires du moment ou qui gagnent en popularité sur la plateforme.
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Twitter se lance-t-il dans la gamification ? | el Gamificator

Twitter se lance-t-il dans la gamification ? | el Gamificator | Growth hacking & Social Marketing | Scoop.it
Twitter teste la gamification pour augmenter l'engagement des utilisateurs avec le compte @AchievementBird. Bonne idée ?
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Storytelling & réseaux sociaux

Storytelling & réseaux sociaux #0 : Introduction

Tuesday, Jan 21, 2014, 7:00 PM

ESG
25 Rue Saint-Ambroise

43 Storyteller Attending

Pour le premier meetup Storytelling & réseaux sociaux, on vous invite à l'ESG Management School pour une introduction à la pratique. Nous sommes en 2014 et la grande majorité des entreprises continuent de communiquer comme si nous étions encore en 2004. Chaque jour le pouvoir d’attention de la télévision, de la radio et de la presse chute au profit...

Check out this Meetup →

Pour le premier meetup Storytelling & réseaux sociaux, on vous invite à l'ESG Management School pour une introduction à la pratique.
Nous sommes en 2014 et la grande majorité des entreprises
Pierre Conreaux's insight:

Pour le premier meetup Storytelling & réseaux sociaux, on vous invite à l'ESG Management School pour une introduction à la pratique. 

Nous sommes en 2014 et la grande majorité des entreprises continuent de communiquer comme si nous étions encore en 2004. 

Chaque jour le pouvoir d’attention de la télévision, de la radio et de la presse chute au profit des réseaux sociaux. 

Les marques qui ont compris ce tournant utilisent les réseaux. Mais pour la plupart, elles s’en servent seulement comme un canal de communication parmi d’autre et ainsi l’ampute de son aspect social. 

Ce que nous proposons est précisément la réflexion inverse : mettre le social au cœur des stratégies de communication. 

Pensez social, dans et en dehors, des réseaux. Ce qui passe à travers le déploiement de votre storytelling.

Ce sera également l’occasion de faire connaissance avec vous !

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Comment raconter votre histoire en 2014? # storytelling

Comment raconter votre histoire en 2014? # storytelling | Growth hacking & Social Marketing | Scoop.it
Gary Vaynerchuk à travers un slide magnifique vous explique pourquoi le storytelling est indispensable pour votre entreprise.   Vous avez besoin d'aide pour raconter l'histoire de votre entreprise?...
Pierre Conreaux's insight:

Le plus beau slide sur le story telling que j'ai vu, enjoy ;)

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Google's Zero Moment Is The Ultimate Moment of Truth

Google's Zero Moment Is The Ultimate Moment of Truth | Growth hacking & Social Marketing | Scoop.it
In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as "The Zero Moment of Truth."The ZMOT as it's (While slightly dense, this is a good read on digital...

Via Rami Kantari, Thomas Faltin, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, November 22, 2013 1:26 AM

Very cool ZMOT (Zero Moment of Truth). Too late to write much now, will fill in tomorrow. Marty

Great comment by @Marc Kneepkens on his Rescoop to his Competitive Edge feed:

Marc Kneepkens's insight:

The 'digital experience' is changing marketing. People still respond emotionally to an 'increasing' numer of stimuli. The art of getting a response must adapt to the new media. Every day new tools and new ways to reach the client appear.


Successful companies understand this. Companies such as Google, Facebook, Pinterest, Twitter, focus new ways of reaching out to the comsumers' not so new emotional respons. Reaching out has grown into a huge "new" phenomena called social media.


Playing our new social media games well and understanding them will mean success or failure.




Marc Kneepkens's curator insight, November 22, 2013 8:28 AM

The 'digital experience' has changed marketing completely. People still respond emotionally to the 'increasing' amount of stimuli. The art of getting a response has to adapt to the new media, every day new tools and new ways to reach the client appear. Successful companies understand this very well, companies such as Google, Facebook, Pinterest, Twitter, and more. Focusing on one or more aspects of these new ways of reaching out to the not so new responses of comsumers has grown into huge new phenomena, the social media. Playing these well and understanding them well will mean success or failure.

Amanda Groover's curator insight, November 23, 2013 10:02 PM

The more we can understand how Google thinks, the more we learn about how to work with Google. It doesn't mean it always follow logic, but it does help you promote your brand!

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Lancez & Testez votre idée sans budget

Lancez & Testez votre idée sans budget | Growth hacking & Social Marketing | Scoop.it
Le 20 novembre 2013 se déroulait la seconde conférence de Waltermelon sur le thème : lancez & testez votre idée sans budget. Nous remercions notre partenaire Silexlabs, notre invité Uzful, le C...
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Growth Hacker Soignez Votre Revenu

Growth Hacker Soignez Votre Revenu | Growth hacking & Social Marketing | Scoop.it
L’objectif de cet article est de vous donner des idées pour tester votre revenu et inciter les utilisateurs à l’achat.  Aujourd’hui, nous allons évoquer le parent pauvre de la littérature Growth Ha...
Pierre Conreaux's insight:

Aujourd’hui, nous allons évoquer le parent pauvre de la littérature Growth Hacking, qui pourtant reste au final le nerf de la guerre – j’ai nommé LE REVENU.

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Storytelling et réseaux sociaux

Nous sommes en 2014 et la grande majorité des entreprises continuent de communiquer comme si nous étions encore en 2004. Chaque jour le pouvoir d’attention
Pierre Conreaux's insight:

Nous sommes en 2014 et la grande majorité des entreprises continuent de communiquer comme si nous étions encore en 2004. 

Chaque jour le pouvoir d’attention de la télévision, de la radio et de la presse chute au profit des réseaux sociaux. 

Les marques qui ont compris ce tournant utilisent les réseaux. Mais pour la plupart, elles s’en servent seulement comme un canal de communication parmi d’autre et ainsi l’ampute de son aspect social. 

Ce que nous proposons est précisément la réflexion inverse : mettre le social au cœur des stratégies de communication. 

Pensez social, dans et en dehors, des réseaux. Ce qui passe à travers le déploiement de votre storytelling.

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Your Business Model Is a System And Why You Should Care

Your Business Model Is a System And Why You Should Care | Growth hacking & Social Marketing | Scoop.it
Pierre Conreaux's insight:

"the essence of what I teach in my bootcamps" by Ash Maurya

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I’m Not a “Non-Technical” Founder, I’m a Hacker

I’m Not a “Non-Technical” Founder, I’m a Hacker | Growth hacking & Social Marketing | Scoop.it
The technology industry tends to place an extraordinary amount of importance on engineers, but “non-technical” founders …
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How We Increased Landing Page Conversion by 16%: Lessons Learned from Redesigning the Buffer Home Page  - - The Buffer Blog

How We Increased Landing Page Conversion by 16%: Lessons Learned from Redesigning the Buffer Home Page  - - The Buffer Blog | Growth hacking & Social Marketing | Scoop.it
A few weeks ago I had the opportunity to design a totally new landing page for Buffer. I had the green light to get creative and to try something new, even if that meant throwing everything away and starting from scratch.

Via Steph
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50 Things You Must Know About Storytelling

"Storytelling is like sex" wrote David Mamet, "everyone can do it, some of us are better at it than others." After three years of studying non-fiction storytell

Via Soraia Ferreira, Ph.D., Luis Costa, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, December 8, 2013 2:48 PM

Any 5 of these 50 tips can help you tell better stories. Oh, btw we are all storytellers know. The story is the Lego building block of content and content is the building block of everything.

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LinkedIn ouvre une marketplace pour le bénévolat

LinkedIn ouvre une marketplace pour le bénévolat | Growth hacking & Social Marketing | Scoop.it
BREVE - Le réseau social professionnel LinkedIn étend ses activités et ouvre une marketplace - LinkedIn for…
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Adidas imagine une superbe opération sur Twitter pour le retour des StanSmith | Piwee

Adidas imagine une superbe opération sur Twitter pour le retour des StanSmith | Piwee | Growth hacking & Social Marketing | Scoop.it
Ce mercredi 15 janvier marque le grand retour des célèbres basket phares, les StanSmith d’Adidas Originals. Qui veut se faire StanSmithiser ? Pour médiatiser ce retour, Adidas a choisi la proximité en créant une campagne très sympathique sur Twitter.
Pierre Conreaux's insight:

Adidas réalise un logo à votre effigie sur Twitter 

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Qu’est ce que le développement par la clientèle ? [customer development]

Qu’est ce que le développement par la clientèle ? [customer development] | Growth hacking & Social Marketing | Scoop.it
« Faites-le produit et ils viendront ». Si vous ne croyez plus dans ce mythe cet article est pour vous! « Faites-le produit et ils viendront ». Si vous croyez encore à ce mythe cet article est pour...
Pierre Conreaux's insight:

QU'EST-CE QUE LE CUSTOMER DEVELOPMENT? DETRUISEZ UN MYTHE ET REUSSISSEZ! #leanstartup #cusdev
Eric Ries, en personne, nous délivre une synthèse claire de la théorie du "développement par la clientèle" et l’agrémente en tirant des histoires de sa propre expérience.

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When is the best time to launch a crowdfunding campaign?

When is the best time to launch a crowdfunding campaign? | Growth hacking & Social Marketing | Scoop.it
What time of year, week, day is best? This is a question I am often asked at workshops. There is of course no one answer but here are some questions you should ask yourself. When do you need the mo...

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, November 21, 2013 10:36 AM

Agree with this post. You might think crowdfunding around Christmas would be great. Not so much since there is so much NOISE and competition for every dollar.

Can you tell a great story and still get crowdfunded in 4Q? Sure, but exceptions make rules. The possible exception may be nonprofits whose donations would be tax deductible.

Even then every nonprofit is aware of the end of the year rush to take advantage of tax deductibility and because people feel good will toward each other during the holidays (or that is the theory :).

My preference would be to come in after the first of the year. Wait too long and you miss planning cycles, go too soon and you can get caught up in New Year's resolution and post-holiday assessments.

My second time would be dog days of summer. That timing may seem strange, but after July fourth nothing much happens until back to school begins in mid-August.

The other lesson I learned by launching http://www.curecancerstarter.org, our crowdfunding cancer research website, is to seed your campaigns. Launch when you have 25% of the funding set.

Seeding creates a sense of momentum and excitement. Most crowdfunding campaigns start strong, bow in the middle and then finish up strong (as they head into deadlines). Saw a stat on Kickstarter that campaigns with at least 25% in by the end of the first week have an 80% chance of being funded.

Have a "funding party" and line up your donors on a "roll call" count basis. If you are asking for $10K, and most Kickstarter campaigns are funded for $10K or less, then make sure you have $3K (or so) in the campaign in the first few days.

YOUR list is very important too. Your list is the key to reaching "friends of friends" (or people you don't know). Great to think your idea would be picked up by the NYT, but better to work your list and ask for two things:

$ MONEY.
Advocacy (with their friends).

Make giving both of those as easy as possible.

Find more #crowdfunding tips on GPlus:
https://plus.google.com/102639884404823294558/posts/LtuwAmMpcF3

Scooped here: http://sco.lt/9GA5Sr

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Lean Canvas & les conseils de Walter

Lean Canvas & les conseils de Walter | Growth hacking & Social Marketing | Scoop.it
BUSINESS MODEL vs. BUSINESS PLAN On pourrait prendre nos hypothèses, les développer et les rédiger en 30-40 pages dans un business plan  (BP)/ plan d’affaire ou bien alors choisir l’option de les r...
Pierre Conreaux's insight:

Synthèse de l'article d'Ash Maurya sur le Lean Canevas et les conseils de Waltermelon

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