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Five Reasons Your Awesome Content Isn't Going Viral

Five Reasons Your Awesome Content Isn't Going Viral | Growth Hacking | Scoop.it
It's hard to predict if or when you'll find your content going viral, but you can stack the odds in your favor. Learn how to create viral-worthy content.

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Andre Bartholomeu Fernandes's insight:

5 razões pela qual seu conteúdo não está viralizando via @Ivo_64 http://sco.lt/...

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malek's curator insight, July 3, 2014 2:38 PM

Failing to produce an emotion is the ultimate cause

Antoine Knockaert's curator insight, July 3, 2014 4:22 PM

Good infographics !

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Predictions for marketing in 2016 - Gartner

Predictions for marketing in 2016 - Gartner | Growth Hacking | Scoop.it

Digest...

 

Here are five themes for the future which resonated across multiple surveys and form the basis for these predictions. Remember, they are made specifically for large and extra-large companies.

 

1. Customer Experience Will Be the Battleground Marketers Are Fighting Over

In 2016 customer experience will garner the highest level of marketing investment; it is one of three areas in which CEO’s expectations of CMOs will increase the most; and bleeding-edge technologies to improve it will be the top innovation project marketers undertake.

 

2.  How Marketers Use Customer Data Will Determine their Level of Success

Managing, collecting and making use of internal and external data was the second highest area of CEO’s increased expectations for CMOs. Marketers will analyze data less and synthesize it more, leading to better and more actionable conclusions. Distribution of the data to decentralized groups such as brands or business units will occur to allow for informed recommendations/decisions about what action to take.

 

3.  Digital Commerce Will be Inextricably Linked with Marketing

We found that in 25% of organizations, marketing has total responsibility for digital commerce, and in 46% of companies, marketing owns a digital commerce P&L now.  Whether you lead or support your company’s digital commerce efforts, plan for higher investment and a greater role in crafting compelling commerce experiences. 

 

4.  Marketing Will Set the Strategy for Not Just Marketing Technology, But for All Customer-facing Technology

Marketing will be intensely involved in all technology that touches the customer as it works on improving the customer experience with customer service, sales and operations. It already sets the strategy and develops the roadmap for marketing technology in over 90% of companies. In a growing number of companies it is moving into different elements of revenue management, including former sales systems. By the end of 2016, customer-facing technology strategy and roadmaps will be led by marketing in at least one quarter of companies.

 

5.  Marketing Innovation Will Come Out of the Closet

For the second year in a row we found that marketers are setting aside more than 9% of their budget for innovation. Leading a culture of change and company-wide innovation was the third highest ranked increased CEO expectation of CMOs. More marketing executives have innovation in their title.  An increasing number of CMOs manage product development as well as product management. Digital business transformation is causing many industries to shift their business model and offerings to digital vs. physical; putting marketing squarely in the middle of such innovation. 

 

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iNeoMarketing's curator insight, December 15, 2014 8:33 AM

Love the fact that Enterprise CMOs are leaving 9% of the budget for skunkworks projects. Anyway, the predictions read the way of Kotler, and long overdue. This is 40+ years in the making.

Michael John Freestone's curator insight, January 2, 4:24 AM

Excerpt: "Predictions Are Always Risky…

because they won’t apply to all companies equally.  The ones you read here were put together for large and very large companies.  But as an ex-strategic planner and inveterate “data junkie”, I’d rather read them and judge for myself how they might impact my company, and whether I should build them into my planning."


In order to make your predictions less risky I recommend two sites:

1. StratPad: Try it for free http://www.mjfgroup.biz/stratpad/2 

2. Business Analysis. http://www.mjfgroup.biz/business-analysis/


Have a great 2015. Analyse and draw up clear plans and you will find ou have a calmer New Year.

Best wishes to all.Dr Michael John Freestone 

Annie.gregory@notcgroup.ac.uk's curator insight, January 15, 11:35 AM

Reliable source and informative

 

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Peter Thiel: Business Strategy and Monopoly Theory. Lecture 5 - How to Start a #Startup

Peter Thiel:  Business Strategy and Monopoly Theory. Lecture 5 - How to Start a #Startup | Growth Hacking | Scoop.it

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5 Questions You Never Dared to Ask About the Business Model Canvas

5 Questions You Never Dared to Ask About the Business Model Canvas | Growth Hacking | Scoop.it
Millions of users have successfully applied the Business Model Canvas both
in the startup and corporate world. Here are five common questions that
people don't always dare to ask us.

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Five Reasons Your Awesome Content Isn't Going Viral

Five Reasons Your Awesome Content Isn't Going Viral | Growth Hacking | Scoop.it
It's hard to predict if or when you'll find your content going viral, but you can stack the odds in your favor. Learn how to create viral-worthy content.

Via malek, Ivo Nový
Andre Bartholomeu Fernandes's insight:

5 razões pela qual seu conteúdo não está viralizando via @Ivo_64 http://sco.lt/...

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malek's curator insight, July 3, 2014 2:38 PM

Failing to produce an emotion is the ultimate cause

Antoine Knockaert's curator insight, July 3, 2014 4:22 PM

Good infographics !

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Growth Hacking Takes Intelligence, Not Money

Growth Hacking Takes Intelligence, Not Money | Growth Hacking | Scoop.it
A common buzz term in the marketing industry is growth hacker: a marketing professional that approaches objectives with a pragmatic, data-driven strategy.
Andre Bartholomeu Fernandes's insight:

Crescer com inteligência sem dinheiro.

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Conrad Wadowski: Start Thinking Like a Growth Hacker - Wall Street Journal (blog)

Conrad Wadowski: Start Thinking Like a Growth Hacker - Wall Street Journal (blog) | Growth Hacking | Scoop.it
Conrad Wadowski: Start Thinking Like a Growth Hacker
Wall Street Journal (blog)
As a growth hacker, your first job is often to get a user to take further action — whether that's to use your product, or pay for it.
Andre Bartholomeu Fernandes's insight:

Comece a pensar como um Growth Hacker.

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The Definitive Guide to Growth Hacking by Neil Patel and Bronson Taylor - Web Pickings

The Definitive Guide to Growth Hacking by Neil Patel and Bronson Taylor - Web Pickings | Growth Hacking | Scoop.it
There is a revolution taking place in the world of startup growth, and we wanted to help people understand this new phenomenon.
Andre Bartholomeu Fernandes's insight:

O guia definitivo de Growth Hacking por Neil Patel e Bronson Taylor.

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To Succeed, Growth Hacking Has To Focus More On Product Development Than Marketing | TechCrunch

To Succeed, Growth Hacking Has To Focus More On Product Development Than Marketing | TechCrunch | Growth Hacking | Scoop.it
I can't think of a buzzier phrase in the tech industry these days than growth hacking, and in some ways I also can't think of a more dangerous trend to glom..
Andre Bartholomeu Fernandes's insight:

Para ter sucesso, Growth Hacking tem que focar mais no produto do que no marketing.

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Growth Hacking Guide - Mindset, Framework and Tools

The mindset. The framework. The tools. Some hacks.
Andre Bartholomeu Fernandes's insight:

Growth Hacking. The mindset. The framework. The tools. Some Hacks.

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Growth Hacking is a Marathon

Growth Hacking is a Marathon | Growth Hacking | Scoop.it
Growth hacking is a marathon – it’s a long, arduous and unsexy process. Behind the now legendary growth hacks employed at places like Dropbox, Airbnb and other well known internet companies, are ho...
Andre Bartholomeu Fernandes's insight:

Growth Hacking é uma maratona.

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Measure Right The First Time

The prevailing culture of “Ship the MVP!” – where sites and apps are built in the cheapest, fastest way possible without regard for the future – needs to end. …

Via ukituki
Andre Bartholomeu Fernandes's insight:

Meça corretamente da primeira vez.

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Lars Stalling's curator insight, June 10, 2014 3:57 AM

Shipping the fast, cheap MVP is still a great idea (much better than trying to think it all through and ship a well-developed product that doesn't fit the market needs) but getting the measuring bit right is key!

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Infographic: How To Build Your Own Marketing Funnel on Social Media

Infographic: How To Build Your Own Marketing Funnel on Social Media | Growth Hacking | Scoop.it

Have you ever heard about social marketing funnel? If you’ve never heard before, than this article will explain to you n more detail with simple and make you sure why you should have one.


Infographic belongs to QuickSprout.com explained that the use of social media and email to flip the sales funnel, turning existing customers into your greatestadvocates and sales people. This is because there is a difference between traditional marketing and social media marketing.


What you have to do is understand facts that 92% of consumers trust word of mouths above all other advertising and that is a little surprising that as many as 82% of small businesses say a word of mouths marketing is the most effective way to find new customers.


Via Brian Yanish - MarketingHits.com, Ivo Nový
Andre Bartholomeu Fernandes's insight:

Como desenvolver seu túnel de marketing nas mídias sociais. [Infográfico]

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Validating Business Model in Practice (IBMC 2013: Team Owlet - 1st Place)

Udostępnij filmy wideo bliskim, znajomym i całemu światu

Via ukituki
Andre Bartholomeu Fernandes's insight:

Validando seu business model na prática.

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15 Pre-launch Growth Hacking Strategies For Startups

15 Pre-launch Growth Hacking Strategies For Startups | Growth Hacking | Scoop.it
So you've got a product, now you need to launch it! Uncover the growth strategies should you be leveraging to ensure you get as many users as possible.

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Andrew Wiltshire's curator insight, December 1, 2014 11:21 PM

I love how startups think. The same tactics will be equally successful for businesses old and new, big and small.

Nathan Bachynski's curator insight, December 2, 2014 1:34 PM

This is a great article on strategies that are proven to work and have examples of companies that have employed them. To be a successful startup, knowing what works for others, and examples of what they did, is a great tool to have.

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Exponential Organizations: The New Breed of Business (Salim Ismail)

In this talk, successful entrepreneur, renowned speaker and Singularity University's founding executive director and global ambassador, Salim Ismail will tak...

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22 Ways to Reduce SaaS Churn with Growth Hacking

22 Ways to Reduce SaaS Churn with Growth Hacking | Growth Hacking | Scoop.it
Ever wonder how to apply Growth Hacking thinking to reducing churn and increasing retention? Here are 22 ways to make that happen.

Via ukituki
Andre Bartholomeu Fernandes's insight:

22 maneiras de reduzir seu churn com Growth Hacking

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ukituki's curator insight, July 16, 2014 6:43 PM

What methods, tactics, techniques, and ways of thinking will help you keep the customers you already have so you can more efficiently grow your SaaS business?

Enter… Growth Hacking.

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Product marketing library for startups - Google Ventures

Product marketing library for startups - Google Ventures | Growth Hacking | Scoop.it

The words “marketing” and “startups” don’t always have an easy co-existence, but creating innovative and successful marketing efforts — and in particular positioning, PR, and pricing — are an essential part of creating growth. Over…


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Product marketing library for startups - Google Ventures via @ukituki http://sco.lt/...

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The Inbound Growth Hacking Bible

The Inbound Growth Hacking Bible | Growth Hacking | Scoop.it
As a term, growth hacking has been around since 2010, when Sean Ellis of Dropbox fame bemoaned the fact that he cannot easily find a suitable successor when he moves on from a project since there was

Via Pantelis Chiotellis
Andre Bartholomeu Fernandes's insight:

A biblía do Inbound Growth Hacking.

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By working together, marketers and growth hackers can create big wins says @SeanEllis - The Accelerators - WSJ

By working together, marketers and growth hackers can create big wins says @SeanEllis - The Accelerators - WSJ | Growth Hacking | Scoop.it
Sean Ellis, founder and CEO of Qualaroo: Teams of product managers, designers, data analysts, engineers and yes, even marketers work together to prioritize and run these experiments.
Andre Bartholomeu Fernandes's insight:

Juntos: marketeiros e growth hackers podem criar grandes sucessos diz @seanellis.

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Growth Hacking Takes Intelligence, Not Money - Business 2 Community

Growth Hacking Takes Intelligence, Not Money - Business 2 Community | Growth Hacking | Scoop.it
Business 2 Community Growth Hacking Takes Intelligence, Not Money Business 2 Community Growth Hacking Takes Intelligence, Not Money image growth hacking A common buzz term in the marketing industry is growth hacker: a marketing professional that...
Andre Bartholomeu Fernandes's insight:

Growth Hacking precisa de inteligência não de dinheiro

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The power and growth of Quora

The power and growth of Quora | Growth Hacking | Scoop.it
The power and growth of Quora :   To understand Quora in terms of growth , we need to follow 7 esencials steps STEP 1 : Understand what Quora is  A collection of questions and answers created,...
Andre Bartholomeu Fernandes's insight:

Growth hacking Quora.

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9 Content Marketing Growth Hacks to Drive Traffic and Conversions ...

9 Content Marketing Growth Hacks to Drive Traffic and Conversions ... | Growth Hacking | Scoop.it
Content marketing + growth hacking = content hacking. Here are 9 simple content hacks to take your blog traffic and conversions to the next level.
Andre Bartholomeu Fernandes's insight:

9 Growth Hacks para gerar tráfego e conversões.

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65 Web and Mobile App Analytics Tools - Autosend

65 Web and Mobile App Analytics Tools - Autosend | Growth Hacking | Scoop.it
A list of analytics tools for mobile and web app teams. Find the perfect mobile, web, or cross-platform analytics tool.
Andre Bartholomeu Fernandes's insight:

65 ferramentas de Analytics para Web e Mobile.

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21 User Retention Growth Hacks You Need to Know

21 User Retention Growth Hacks You Need to Know | Growth Hacking | Scoop.it
21 user retention tactics and growth hacks that will help you keep your customers using your product and improve their loyalty.

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Andre Bartholomeu Fernandes's insight:

21 táticas de retenção que você precisa saber.

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2014 Internet Trends — Kleiner Perkins Caufield Byers

Partnering with great entrepreneurs to build the next big thing.

Via ukituki
Andre Bartholomeu Fernandes's insight:

Tendências da internet 2014 [Must see]

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