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News, tips, and information related to growing online programs in higher education
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50 Striking Statistics About Distance Learning in Higher Education

50 Striking Statistics About Distance Learning in Higher Education | Growing the Online Campus | Scoop.it

The physical classroom is becoming a distant memory for some students. Distance and online learning is a big deal in higher education. Not only are more students taking online classes at traditional four-year colleges, but also the rise of innovative for-profit online schools is changing the landscape. We all know it’s happening, but now we can quantify the affect of online learning with these 50 striking statistics.


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Rescooped by Robin Holt McLaren from EPIC Infographic
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What Your Brand Colors Say About Your Business? [INFOGRAPHIC]

What Your Brand Colors Say About Your Business? [INFOGRAPHIC] | Growing the Online Campus | Scoop.it
Branding is important for every business. A study of the world’s top 100 brands (determined by brand value) analyzed each brand’s logo and found the following in this infographic created with Marketo.

 

Studies have shown that a product’s color influences 60 to 80 percent of a customer’s purchasing decision, meaning color can make or break a product.

 

Color is the first thing a consumer will notice about your logo.

 

What do the brand colors mean?

Red – Red evokes a passionate and visceral response. Popular brands with red logos are Coca-cola, Shell, Xerox, Canon, Lego, Toyota, Oracle, TESCO.
Purple – Sophisticated yet mysterious. Popular brands with purple logos are FedEx and Yahoo!
Blue – Most popular choice for a brand color. Social networking giants are dominantly colored with blue like Twitter, Facebook and LinkedIn.
Green – Synonymous to calm, freshness and health. Popular brands with green logos are Starbucks and TicTac.
Yellow – Communicates hope and optimism. Popular brands with yellow logos are Ferrari, Cat, DHL and Good Year.
Brown – Speaks of earthly simplicity as well as strength and durability. Popular brands with brown logo is Louis Vuitton.
Black – Used by companies to boast classic sophistication. Popular brands that use the color black for their logos are Apple, IBM, Microsoft, L’Oreal, Zara.

 

Full graphic here: http://ijustdid.org/2012/07/what-do-brand-colors-mean


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Brett Reid's curator insight, October 2, 2014 2:11 AM

Very Insightful look into how different colours affect the way consumers look at a brand's logo and how it alters how they identify the brand.  Brand logo's and the  colour scheme are just as important as the brand name. There must be a balance between making a brand attractive and unique whilst still enabling consumers to quickly identify what the brand is. Blue is a dominant colour in social networking brand logo's. This can be seen in Facebook, Twitter and LinkedIn. A strong Brand logo and Brand name leads to stronger brand image and awareness. 

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Flipping Bloom’s Taxonomy | Powerful Learning Practice

Flipping Bloom’s Taxonomy | Powerful Learning Practice | Growing the Online Campus | Scoop.it

Many teachers in many classrooms spend the majority of their time in the basement of the taxonomy, never really addressing or developing the higher order thinking skills that kids need to develop. We end up with rote and boring classrooms. Rote and boring curriculum. Much of today’s standardized testing rigorously tests the basement, further anchoring the focus of learning at the bottom steps, which is not beneficial for our students.

 


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mjonesED's comment, June 21, 2012 8:52 PM
Well written, Nik. Thank you.
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Blackboard and Pearson launch integration for MyLab - EdTech Times

Blackboard and Pearson launch integration for MyLab - EdTech Times | Growing the Online Campus | Scoop.it
Blackboard Inc. and Pearson today announced a new integration for using Pearson's learning solution – MyLab / Mastering – within Blackboard's flagship learning management system (LMS). The systems integration includes ...

 

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Online Classes Cut Costs, But Do They Dilute Brands? - North Country Public Radio

Online Classes Cut Costs, But Do They Dilute Brands? - North Country Public Radio | Growing the Online Campus | Scoop.it
Online Classes Cut Costs, But Do They Dilute Brands?North Country Public RadioMore colleges are using online classes as a way to cut costs and maximize registered students.
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Rescooped by Robin Holt McLaren from Innovation in Digital Higher Ed
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Universities should sell their business schools - Financial Times

Universities should sell their business schools - Financial Times | Growing the Online Campus | Scoop.it

Universities should sell their business schools

When the first were set up in the 1960s – to improve the quality of British management – there was a debate about whether they should be freestanding, or perhaps linked to...

 


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How To Craft a Winning Startup Pitch [INFOGRAPHIC]

How To Craft a Winning Startup Pitch [INFOGRAPHIC] | Growing the Online Campus | Scoop.it
One of the biggest mistakes an entrepreneur can make — especially when speaking with investors, reporters, and potential customers — is to goof up his or her startup pitch.

 

 

Without a clear idea of what a startup does, investors will not invest, reporters will not report, and consumers will not consume.

 

Below is an infographic which outlines the best practices in crafting a killer pitch

 

 


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Social Media and the Power of Peer Influence [INFOGRAPHIC]

Social Media and the Power of Peer Influence [INFOGRAPHIC] | Growing the Online Campus | Scoop.it

Consumers trust recommendations from peers from over all forms of advertising but content really spreads 5 to 1 on Twitter and 9 to 1 on Facebook. It makes sense because Facebook is a social network where ties are usually closer (relatives, colleagues, family) than that connections made on Twitter (fellow networkers, marketers, curators, celebrity, etc).

 

In What Ways Are We Influenced in our Buying Decisions?

People’s buying decisions are likely to be influenced through the following:

1. 70% – A friend or family member suggested it online (almost always through Facebook)
2. 61% – A friend or family member suggested it in person or by phone (It’s funny how Facebookrecommendation actually beats in-person recommendation)
3. 59% – Read about it from an online article
4. 49% – Learned about it from an advertisement (magazine/TV,Radio,Online ad)
5. 32% – Recommended by someone followed on Twitter

 

Full graphic here: http://ijustdid.org/2012/06/social-media-influence/

 


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Social Media Marketing: A Modern Word Of Mouth | Article Directory

Social Media Marketing: A Modern Word Of Mouth | Article Directory | Growing the Online Campus | Scoop.it
Social Media Marketing: A Modern Word Of Mouth...
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Do We Need National Proficiency Standards in Schools?

Do We Need National Proficiency Standards in Schools? | Growing the Online Campus | Scoop.it
Yes, says education expert Chester E. Finn Jr., because it will ensure that students have the skills they need to compete globally. No, says Jay Greene of the University of Arkansas, because progress comes from letting schools experiment.
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Faculty learning to create blended e-learning courses - William and Mary News

Faculty learning to create blended e-learning courses - William and Mary News | Growing the Online Campus | Scoop.it
William and Mary NewsFaculty learning to create blended e-learning coursesWilliam and Mary NewsFaculty members from across W&M are exploring blended learning this summer so that next year they can teach their own blended courses, which will combine...
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Higher education needs to cut the crap - EdTech Times

Higher education needs to cut the crap - EdTech Times | Growing the Online Campus | Scoop.it
Follow EdTech Times to Get Latest Coverage. Follow EdTech Times on Twitter · Become a fan on Facebook · Subscribe to EdTech Times Rss Feed · Follow us on Google+. Categories. Higher Ed, Opinion. Tags ...
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Library e-book borrowing slow to catch on, PEW says - EdTech Times

Library e-book borrowing slow to catch on, PEW says - EdTech Times | Growing the Online Campus | Scoop.it
The Pew Research Center published a survey today that indicates e-book readers are simply not likely to borrow a digital book from a library. Many – around 60% – don't even know whether their local library offers e-releases, ...
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Innovation in Higher Education: Leadership and the Role of Technology

Innovation in Higher Education: Leadership and the Role of Technology | Growing the Online Campus | Scoop.it
Innovation in Higher Education: Leadership and the Role of Technology Speakers Freeman Hrabowski President, University of Maryland, Baltimore County Session Description This keynote will focus on F...

 


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The ROI of Facebook and Twitter [INFOGRAPHIC]

The ROI of Facebook and Twitter [INFOGRAPHIC] | Growing the Online Campus | Scoop.it

Companies struggle to determine how they should measure the ROI of social media. There are some who even say that you cannot measure it while others provide simple ways on how to really measure the ROI of social media.

The following infographic from InventHelp looks at how brands can measure the success of social media campaigns on Twitter and Facebook.

Below are just some of the key metrics that some companies use in measuring the ROI of social media.

- Sales
- Lead Generation
- Social Mention
- Website Traffic
- Followers / Fans

 


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Follett Software partnering with ABC-CLIO, other ... - EdTech Times

Follett Software partnering with ABC-CLIO, other ... - EdTech Times | Growing the Online Campus | Scoop.it
Follett Software Company has announced a first round of partnerships to sell third-party digital content. Follett Software — part of the Follett School and Library Group (FSLG) that also includes Follett Library Resources, Follett ...

 

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Blended Learning Can Improve Working Conditions, Teaching ...

Blended Learning Can Improve Working Conditions, Teaching ... | Growing the Online Campus | Scoop.it
Blended learning is a shift to an online environment for at least a portion of the student day made to improve learning and improve conditions for students and teachers. In two important ways, this definition is different than ...

 

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50 Great Reasons to use Infographic for Viral Marketing [Infographic]

50 Great Reasons to use Infographic for Viral Marketing [Infographic] | Growing the Online Campus | Scoop.it
Getting Votes with help of Image or Videos is the best way for viral marketing with infographics power on on best marketing tips high conversion on product services...

 

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Rescooped by Robin Holt McLaren from All Infographics
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10 Successful ways to Rank Up Higher in Search Engines | All Infographics

10 Successful ways to Rank Up Higher in Search Engines | All Infographics | Growing the Online Campus | Scoop.it
Infographics on Ranking in Search Engine is done with Search Engine Optimization (SEO) in Viral marketing to get more Hits from Organic traffic with Google, bing...

 


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For-Profit Colleges Worst At Graduating Students Who Can Repay Loans

For-Profit Colleges Worst At Graduating Students Who Can Repay Loans | Growing the Online Campus | Scoop.it
For-profit colleges owned by publicly traded corporations were among the worst in preparing students for jobs that allow them to repay debts, according to U.S.
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How to Build -- and Keep -- an Engaged Audience [INFOGRAPHIC]

How to Build -- and Keep -- an Engaged Audience [INFOGRAPHIC] | Growing the Online Campus | Scoop.it
Every web publisher — and especially content marketer — yearns for an engaged and loyal audience. But with the sheer volume of noise, clutter and — well, content — online it can be hard to figure out how to reach people and keep them coming back for more.

 

The content marketing agency BlueGlass knows a lot about how to do this well. They’ve run successful campaigns for clients including eBay, Conde Nast and Greatist. Now BlueGlass is ready to share some of its secrets with Mashable readers. The company produced this exclusive infographic to run down some of the ways you too can build an engaged audience online.

 


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Succeed With Steve and Susie: Article Marketing Tips for Online Entrepreneurs

Article Marketing Tips for Online Entrepreneurs Article Marketing Tips for Online Entrepreneurs http://t.co/Yycasekb...
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Online education has teachers conflicted - EdTech Times

Online education has teachers conflicted - EdTech Times | Growing the Online Campus | Scoop.it
According to an article in the SF Gate, 66% of 4564 faculty members surveyed recently ”expressed concern about the quality of online education, saying they believe what students learn is 'inferior or somewhat inferior' to what ...
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New Report Emphasizes Economic Importance of Higher Education - U.S. News University

New Report Emphasizes Economic Importance of Higher Education - U.S. News University | Growing the Online Campus | Scoop.it
U.S. News UniversityNew Report Emphasizes Economic Importance of Higher EducationU.S. News UniversityThis, in turn, has put higher education out of reach for many individuals.
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Do You Share Too Much on Social Media? [INFOGRAPHIC] - Mashable

Do You Share Too Much on Social Media? [INFOGRAPHIC] - Mashable | Growing the Online Campus | Scoop.it
mediabistro.comDo You Share Too Much on Social Media? [INFOGRAPHIC]MashableThis infographic examines whether social media users actually share more than is necessary -- or safe -- online.Do We Share Too Much Online?
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