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The secret psychology of effective social media relationships

The secret psychology of effective social media relationships | Growing Radio Show |

The psychology of social media marketing 

SUMMARY: Social media marketing works because people are most invested in the relationships they've taken an active role in nurturing, Fausto Mendez writes. "This social media-based relationship between a brand and a customer isn't as strong as the connection between two real people, but it is much stronger than the relationship a customer forms with a brand through TV, print or Web ads," Mendez writes. 

Melissa Moore's insight:

Why building relationships - even via FB, Pinterest or Instagram is so imporant.

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Rescooped by Melissa Moore from MarketingHits!

Grow Your Social Media Relationships with Storytelling #socialmediamarketing #storytelling

Grow Your Social Media Relationships with Storytelling  #socialmediamarketing #storytelling | Growing Radio Show |

We have so many tools to help us collect lots of contacts on our favorite social networks, which can be really helpful for anyone — especially small business owners, freelancers, and solopreneurs.



But collecting contacts isn’t really the point, not if you want to make an impact in your niche. You see, social media allows us to collect contacts, but it’s not until we connect that we begin to build relationships. And relationships are where magic happens. Relationships help us land clients, grow our businesses, and take our big ideas to an even bigger stage. The story we tell is important to that.



If you only collect followers or friends but don’t connect with them, you will not get interaction or engagement. And you certainly won’t land clients. That’s because they won’t hear your message since it won’t resonate with them.


The story makes the message resonate. That’s right: An important element to cultivating relationships, especially via social media, is the story.

Via Brian Yanish -
Melissa Moore's insight:

Great advice at something every radio person should be good at - story telling

Brian Yanish -'s curator insight, March 30, 2013 7:53 PM

This article highlights some of the important reasons why storytelling can help you connect to your customers.

In today's social media world customers want to know about you as well as your products.

People buy the story, not the product!