Are your written communications helping others achieve the results you want? Business leaders must get things done through others, and this process depends on effective communication. As Sir Winston Churchill once said, communication is the difference between leading and managing.
The art of persuasion is as old as human kind. Dating back to the 4th century BC, Aristotle's Rhetoric influenced the development of rhetorical theory. The treatise was a collection of the students notes' and demonstrates the Greek philosopher and scientist's commitment to developing the art of “winning the soul through discourse” as a systematic, scientific study. He says: Rhetoric is the counterpart of Dialectic. Both alike are concerned with such things as come, more or less, within the general ken of all men and belong to no definite science.
Many sensible strategies fail to drive action because executives formulate them in sweeping, general language. “Achieving customer delight!” “Becoming the most efficient manufacturer!” “Unlocking shareholder value!” One explanation for executives’ love affair with vague strategy statements relates to a phenomenon called the curse of knowledge. Top executives have had years of immersion in the logic […]
How do you start a meaningful dialogue with someone with a different political view, from a different country, or with a religious belief different from your own? What can we possibly have in common? It’s getting harder and harder to talk with people, especially people who are different from you. How can we bridge those divides and start those conversations?
Few acts are a divisive as public speaking, as half of us want to be on the big stage and half of us want to stay away from it as much as possible. As Jerry Seinfield once observed, more people fear public speaking than death: "If you had to be at a funeral, you'd rather be in the casket than doing the eulogy."
Here's a secret, though: Professional public speakers know a bunch of things that people avoiding the stage do not understand. As I've done more speaking, I've discovered some fascinating knowledge most people don't realize.
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