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The master documentarian returns with a stylistic departure--a cinema verite-style film that captures a group of boys at a small Vermont school as...
These are 4 essential principles for effective storytelling and filmmaker Ken Burns explains all really well.
I don't call them tips, because they are more than that. They truly are some of the best ways to think and be with your business stories. Principles like Find the drama and characters of your story and let them speak; tell the story your own way; and find the format in the story -- as opposed to stuffing a story into a predefined one-size-fits-all structure.
To quote the article, "Burns says that storytelling isn’t so much a process of arriving at a previously determined end, but about an investigation of the material."
If you can get that thought, it's revolutionary. The quote speaks to the teller's ability to learn more about the story by continually reflecting on it, becoming more self-aware. That self-awareness leads to not only better storytelling, but also deeper listening and greater empathy/connection with your listeners.
There is lots of food for thought here that will help make you a better teller of your business stories. And there are some terrific clips to illustrate the points. Have fun with this one.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Ken Burns is a visual story teller.
Today we will discover the various methods of using presentations software available to you.-- Created using PowToon -- Free sign up at http://www.powtoon.co...
Another presentation software
This was really an informative presentation presented in an entertaining way. It is simply not done to possess knowlege but how do you use it and share your knowldege that is important.
Helpful for those looking for a new presentation tool.
I think this video is very accurate. Today, we are bombarded by information about what we should buy, what we should do, etc. How much of this information do we actually retain? Barley nothing! For something to be retained, it has to be rememberable; what's rememberable? STORIES! The video explains stories are rememberable because they are meaningful. The Internet can so easily simplify information to market products, which ends up having so much information about so many different products all the time. If we take the time to explain a story behind a product when marketing it, I think it will be more profitable. STORIES are the new successful marketing strategy in this world filled with noise and information.
Storytelling works because stories are memorable, impactful, and personal. This video also features statistics about why the combination of data and story produces the biggest effect.
Jennifer Aaker illustra in un video l'efficacia della narrazione nella comunicazione di marketing.
"... le storie sono significative, memorabili e incisive, e motivano le persone nel compiere un'azione ..."
a) I lettori memorizzano meglio il messaggio;
b) Ascoltano, si fidano e acquistano;
c) Vivono le emozioni e razionalizzano solo dopo.
La narrazione ritrova il suo originale ruolo di mercato, pilotando le conversazioni di business.
Why do so many videos made by companies fall flat? In many cases, it's because they lack the essential component of storytelling - conflict.
Always remember the storytelling elements, no matter who you are working with.
This article made so much sense to me that I had to sit down and listen to the podcast right away. Here's some comments that stood out for me:
Brands are struggling. What's missing is conflict.
Need to inject conflict without damaging the brand.
Too many provide a false picture – everything is wonderful.
Have to (provide and) overcome the conflict or the listener won’t like it.
Conflict – get as close as possible to death.
Conflict – best kind of universal truth.
How to find your org/brands conflict? Need to take a softer look at the notion of conflict (the term conflict brings up certain imagery, feelings). Conflict is simply something to overcome. Ask yourself - do we want to be a company who wants to overcome things?
There's also a great made-up example (Donut Corp) provided of how an organization could find it's conflict.
Brilliant article really nails it!
Karen Dietz, owner of Just Story It, shares her recent TEDx talk on how to listen for stories that will help you/your business/your nonprofit make a difference in the world.
Many people have been asking me when my TEDx talk will be available and it's finally be posted for viewing.
During the presentation I not only talk a bit about my background and lessons I've learned about storytelling, but I also share a simply story listening process I learned years ago from storyteller Doug Lipman.
I use the process all the time in my work -- because it's so powerful, and because it is at the root of how work gets done, and how making a difference in the world really happens. Anyone can do this process and I encourage you to try it out.
I hope you enjoy this 15 minutes and begin to relate to stories in this way. Happy story listening!
Inspiration on how to J"ust Story it" from the professional founder.