Growing To Be A Better Communicator
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Growing To Be A Better Communicator
Creative communication skills
Curated by Bobby Dillard
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Rescooped by Bobby Dillard from Strategies for Managing Your Business
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How to Create a 15-Word Strategy Statement that's a Story

How to Create a 15-Word Strategy Statement that's a Story | Growing To Be A Better Communicator | Scoop.it
A case study of a swimwear company.

Via Karen Dietz, Trumans
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David Hain's curator insight, April 30, 2014 2:45 AM

What would your change story be?

Kim Zinke (aka Gimli Goose)'s curator insight, May 1, 2014 1:28 AM

Such a simple template that can help provide an outline for your story.


Once upon a time there was (insert a name who exemplifies your target customer/consumer) …. . Every day he/she (insert his/her frustration or job to be done) …. . One day we developed (insert the product/solution and what are actually the 2-3 things we offer or not) … . Until finally (insert the end result for the customer/consumer compared to competition)

Helen Teague's curator insight, May 2, 2014 8:49 AM

love this!

Rescooped by Bobby Dillard from Moving minds and people in business
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Archetypes, The Hero’s Journey & The Telling of Stories

Archetypes, The Hero’s Journey & The Telling of Stories | Growing To Be A Better Communicator | Scoop.it
Archetypes as Behaviors An archetype is essentially 'a universally understood symbol, term, or pattern of behavior, which serves as a prototype upon which others are copied, patterned, or emulated.' Jung talked about archetypes as universal,...

Via Karen Dietz, Carolyn Williams
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Denyse Drummond-Dunn's curator insight, December 3, 2013 3:49 AM

Interesting new persepctive on the customer journey; hope you find inspiration in it.

LaraBadioli's curator insight, December 3, 2013 8:42 AM

Archetipi e storie universali

Siegfried Holle's curator insight, December 6, 2013 6:54 PM

Good stories have better traction and outcomes