Growing To Be A Better Communicator
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Growing To Be A Better Communicator
Creative communication skills
Curated by Bobby Dillard
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Rescooped by Bobby Dillard from Business Brainpower with the Human Touch!

The Secret to Tory Burch's Success: Storytelling

The Secret to Tory Burch's Success: Storytelling | Growing To Be A Better Communicator |

Last February, Tory Burch got a gift from her staff to mark the 10th anniversary of her first store: a coffee-table book chronicling the company’s first decade. Every detail was perfectly on-brand, from the volume’s cloth cover (in a blue hue called “Tory Navy” that appears in every collection) to the numerous photos of family and friends. Though it contained few words, the book illustrated perfectly the cornerstone of Burch’s success: “It’s all about storytelling,” she said one morning as we sat at the kitchen table in her apartment, where the brand began. “It’s years of stories.”

Via The Learning Factor
The Learning Factor's curator insight, August 18, 2014 7:14 PM

The designer had no design training or entrepreneurial experience. So she built her brand on what she knew: her own story

Ian Berry's curator insight, August 20, 2014 1:38 AM

We all of our own story and need to share it

Rescooped by Bobby Dillard from Visual Storytelling!

Why Storytelling Matters in a High-Tech World

Why Storytelling Matters in a High-Tech World | Growing To Be A Better Communicator |
A professor, journalist, and tech startup founder explains why writing is more important than ever, even in our STEM-obsessed times.

Via Brandon Hoe, Metta
Brandon Hoe's curator insight, April 5, 2013 12:29 PM

We live in an era of business that's increasingly becoming cold, calculated and logical. Big data, virtual teams, digitized information, .... these are business trends that move us away from personal, human connections. However, humans are still very much at the core of all business transactions and we respond best to things that appeal to our emotions. 

In this article, Michael S. Malone, an instructor of professional writing at Santa Clara University, tells the story of his experience with his students and how he teaches them the practical side of storytelling in preparation for the jobs that they'll ultimately end up in. He also shares the story of how he used storytelling to help launch and advance his startup venture. 

What I found compelling about this article is the bold assertion that Malone makes about storytellers. He says, "Indeed, I’m increasingly convinced that a great storyteller is even more important to an institution than a great code-writer, an accomplished research scientist, and maybe even a talented CEO. That's true in the early days of a modern enterprise, when a company is trying to convince employees, investors, and partners to believe in a product or service that doesn’t yet exist. It's also true in later years, when a mature company needs a compelling story to maintain the loyalty of customers and employees, and to differentiate itself from competitors."