Growing To Be A Better Communicator
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Growing To Be A Better Communicator
Creative communication skills
Curated by Bobby Dillard
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Rescooped by Bobby Dillard from Just Story It! Biz Storytelling
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Website Storytelling: 3 Essential Stories You Need to Attract Customers

Website Storytelling: 3 Essential Stories You Need to Attract Customers | Growing To Be A Better Communicator | Scoop.it

Sell your product or service using the most personal story you've got.


Via Karen Dietz
Bobby Dillard's insight:

Love this -- it's short, sweet, and to the point. And the author, Judy Carter, has a great way of writing -- pithy and visual. It's a good combo.

 

Her points are valid. Add these 3 stories to your website and you'll be way ahead of the game. She's got good examples to share.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Karen Dietz's curator insight, March 28, 5:09 PM

Love this -- it's short, sweet, and to the point. And the author, Judy Carter, has a great way of writing -- pithy and visual. It's a good combo.

 

Her points are valid. Add these 3 stories to your website and you'll be way ahead of the game. She's got good examples to share.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Constance Jones Collier's curator insight, March 28, 8:37 PM

Love this -- it's short, sweet, and to the point. And the author, Judy Carter, has a great way of writing -- pithy and visual. It's a good combo.

 

Her points are valid. Add these 3 stories to your website and you'll be way ahead of the game. She's got good examples to share.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

SENAME Interactive's curator insight, March 28, 11:57 PM

Love this -- it's short, sweet, and to the point. And the author, Judy Carter, has a great way of writing -- pithy and visual. It's a good combo.

 

Her points are valid. Add these 3 stories to your website and you'll be way ahead of the game. She's got good examples to share.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Rescooped by Bobby Dillard from Just Story It! Biz Storytelling
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What Companies Often Miss In Their Storytelling

What Companies Often Miss In Their Storytelling | Growing To Be A Better Communicator | Scoop.it
Every business needs storytelling skills, but there's a key component many companies forget in telling their brand story.

Via Karen Dietz
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Karen Dietz's curator insight, July 2, 2014 3:56 PM

What a cool article! The post, written by Clay Hausmann, focuses on finding your story voice through the type of innovation your company provides. This generates your story genre that should be connecting all of your stories together.


Hey -- every business offers an innovation of some kind to the marketplace. As Hausmann says, this could be technical excellence, tribal strength, or self expression. He actually lists 6 to choose from, and gives examples to make his points.


His 6 genre categories are a great way to think about the stories you have to share and the voice to use. I think it simplifies how to tell our stories. I definitely hope this article helps you sort out your particular brand of storytelling!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Bobby Dillard from Just Story It! Biz Storytelling
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Biz Storytelling Savvy: Tale of A Shoe Salesman and Marketing Visionary

Biz Storytelling Savvy: Tale of A Shoe Salesman and Marketing Visionary | Growing To Be A Better Communicator | Scoop.it
It started out like any other day in the fall of 1979. In the morning, I would attend classes where I was finishing up my degree in marketing. And in the afternoon, to pay for those classes, I would go to work selling ladies’ shoes at a nearby shoe store with the artless name, Shoeland.   Anyway, little did I know, that on that day, at a job I absolutely hated, that the store manager, Joey Kaswalchezck, (aka Joey K or Joey "buy a vowel") -  a guy who dropped out of high school because "it didn't pay very well" would tell me something tha

Via Karen Dietz
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Karen Dietz's curator insight, July 28, 2015 7:05 PM

What a great story! And it contains timeless wisdom for any business or story professional that goes beyond sales. What's the bottom line for business storytelling? The answer is the key message of provided here. This post is written by my biz story branding colleague Jim Signorelli. It's a quick read so don't hesitate to dig in.


Read it. Keep it. Share the story and where you got it from. You'll be glad you did.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

Rescooped by Bobby Dillard from Just Story It! Biz Storytelling
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Significant Objects: How Stories Confer Value Upon Insignificant Objects

Significant Objects: How Stories Confer Value Upon Insignificant Objects | Growing To Be A Better Communicator | Scoop.it

In 2009, the duo embarked upon a curious experiment: They would purchase cheap trinkets, ask some of today’s most exciting creative writers to invent stories about them, then post the stories and the objects on eBay to see whether the invented story enhanced the value of the object. Which it did:

 

What a great research project and article on the power of storytelling to increase profits! Here Rob Walker and Joshua Glenn demonstrate that when you can attach a compelling story to a product, its monetary value increases.

 

That is good news for anyone using stories to sell products. I think it will work the same for selling services, too.

 

Anyway, go read the story of this research and the results they experienced. I bet you'll get ideas for some stories you want to create for your products/services.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Kristen E. Sukalac's comment, August 7, 2012 4:09 AM
Fascinating research! The website it comes from is also fabulous.
Karen Dietz's comment, August 7, 2012 3:36 PM
I am so glad you like it Kristen! Have a great week.