Growing To Be A B...
Follow
Find tag "marketing"
8.2K views | +1 today
Growing To Be A Better Communicator
Creative communication skills
Curated by Bobby Dillard
Your new post is loading...
Your new post is loading...
Rescooped by Bobby Dillard from Just Story It Biz Storytelling
Scoop.it!

What Companies Often Miss In Their Storytelling

What Companies Often Miss In Their Storytelling | Growing To Be A Better Communicator | Scoop.it
Every business needs storytelling skills, but there's a key component many companies forget in telling their brand story.

Via Karen Dietz
more...
Karen Dietz's curator insight, July 2, 3:56 PM

What a cool article! The post, written by Clay Hausmann, focuses on finding your story voice through the type of innovation your company provides. This generates your story genre that should be connecting all of your stories together.


Hey -- every business offers an innovation of some kind to the marketplace. As Hausmann says, this could be technical excellence, tribal strength, or self expression. He actually lists 6 to choose from, and gives examples to make his points.


His 6 genre categories are a great way to think about the stories you have to share and the voice to use. I think it simplifies how to tell our stories. I definitely hope this article helps you sort out your particular brand of storytelling!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Bobby Dillard from Social-World, Blog, Network, Storytelling, Curation, Leadership
Scoop.it!

Want to Reach More Humans? Try Sounding Like One (via Storytelling)

Want to Reach More Humans? Try Sounding Like One (via Storytelling) | Growing To Be A Better Communicator | Scoop.it
There are a lot of smart business leaders out there. They come up with brilliant products, develop amazing technologies and help customers solve their most complex problems.

Via Karen Dietz, luigi vico
more...
Karen Dietz's curator insight, December 18, 2013 1:26 PM

I scooped this article because it's a great reminder with a very simple message -- drop the corporate speak; don't focus on pushing messages to folks; just show up, be real, and my addition: focus on story sharing.


Stories aren't mentioned in this article, yet they are your vehicle to building trust, being authentic, conveying complex information with simple elegance, all while being humble. And this is what the article talks about.


A lot of the storytelling articles I'm reading lately are still focused on using stories as a push technology to broadcast messages to people. That is old hat. We are now in another world where it is finally recognized that stories are a pull technology (they pull people into your world) AND that stories told evoke stories in the minds of listeners that they want to share back with you. So story sharing needs to be the focus these days.


This article helps us get our head straight about that. It's a quick read with terrific insights and tips to share. Happy reading!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

malek's curator insight, December 18, 2013 2:16 PM

I like the idea of a mom as your ltimus test, if she got it, the whole world will go after you.

Brent MacKinnon's curator insight, December 21, 2013 7:24 AM

I like the emphasis on trust building and being authentic.

Rescooped by Bobby Dillard from Just Story It Biz Storytelling
Scoop.it!

Story Listening: Getting work done & making a difference -- K. Dietz TEDx talk

Karen Dietz, owner of Just Story It, shares her recent TEDx talk on how to listen for stories that will help you/your business/your nonprofit make a difference in the world.


Via Karen Dietz
more...
Karen Dietz's curator insight, November 30, 2013 3:48 PM

Hi Folks!


Many people have been asking me when my TEDx talk will be available and it's finally be posted for viewing.


During the presentation I not only talk a bit about my background and lessons I've learned about storytelling, but I also share a simply story listening process I learned years ago from storyteller Doug Lipman.


I use the process all the time in my work -- because it's so powerful, and because it is at the root of how work gets done, and how making a difference in the world really happens. Anyone can do this process and I encourage you to try it out.


I hope you enjoy this 15 minutes and begin to relate to stories in this way. Happy story listening!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Monica S Mcfeeters's curator insight, December 2, 2013 1:25 PM

Inspiration on how to J"ust Story it" from the professional founder.

Karen Dietz's comment, December 2, 2013 2:04 PM
Thank you Monica!
Rescooped by Bobby Dillard from Just Story It Biz Storytelling
Scoop.it!

Mastering Story to Completely Transform Your Business--How To

Mastering Story to Completely Transform Your Business--How To | Growing To Be A Better Communicator | Scoop.it
What’s the secret to standing out online? How do you build authority and find those prize customers you covet? How do you really make it in the online jungle?

Via Karen Dietz
more...
Karen Dietz's curator insight, November 12, 2013 10:54 AM

Here's a terrific article from Copyblogger and Craig McBreen about the critical pieces to pay attention to for creating business success with storytelling.


It is a great synopsis of a number of articles I've curated here. There's everything from how to rethink your relationship with your customers, who the real hero is, pain points, and patience.


I only have one BIG caveat -- the article only addresses HALF the equation: the telling side of things. The SECOND HALF of the equation is totally ignored: listening.


Telling and listening go hand-in-hand. In fact, it's darn hard to figure out which comes first. It's a real chicken-and-egg syndrome. Before you can tell a story, sometimes you have to listen to a few first. And you have to listen for how to tell the story in real time so it can shift and change to connect with the audience in front of you at that moment.


Don't make the mistake of thinking like old-school marketing -- that storytelling is about pushing stories and messages out to people. Storytelling is about drawing people in, and listening to their stories too. Intimately knowing your customers stories is a huge factor in building a successful business.


So go dig up the other articles in this collection on listening and evoking stories so you get the whole picture. And remember: it's not only about telling!!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Jessica Kelly's curator insight, November 12, 2013 3:45 PM

First, understand the power of storytelling. Next, build your story around your customer's pain point(s)--and court your customer well.

Carol Sherriff's curator insight, November 14, 2013 5:12 AM

Tips on storytelling in a business context. Points are useful for coaches and facilitators helping their clients work with stories. If in doubt we always use a version of the 'Heroes' Journey' which is an archetypal story of change, transformation and sharing gifts.

Rescooped by Bobby Dillard from Marketing
Scoop.it!

Why Storytelling Is The Future of Marketing


Via Robin Good, Katherine Anne
more...
Katherine Anne's curator insight, October 7, 2013 5:48 PM

I think this video is very accurate. Today, we are bombarded by information about what we should buy, what we should do, etc. How much of this information do we actually retain? Barley nothing! For something to be retained, it has to be rememberable; what's rememberable? STORIES! The video explains stories are rememberable because they are meaningful. The Internet can so easily simplify information to market products, which ends up having so much information about so many different products all the time. If we take the time to explain a story behind a product when marketing it, I think it will be more profitable. STORIES are the new successful marketing strategy in this world filled with noise and information. 

Andrea Luyken's curator insight, October 9, 2013 1:10 PM

Storytelling works because stories are memorable, impactful, and personal. This video also features statistics about why the combination of data and story produces the biggest effect.

Marco Gabrielli's curator insight, November 12, 2013 2:30 PM

Jennifer Aaker illustra in un video l'efficacia della narrazione nella comunicazione di marketing.

 

"... le storie sono significative, memorabili e incisive, e motivano le persone nel compiere un'azione ..."

 

a) I lettori memorizzano meglio il messaggio;

 

b) Ascoltano, si fidano e acquistano;

 

c) Vivono le emozioni e razionalizzano solo dopo.

 

La narrazione ritrova il suo originale ruolo di mercato, pilotando le conversazioni di business.

Rescooped by Bobby Dillard from Communication
Scoop.it!

Fun New Way For An Elevator Pitch To Trigger Your Biz Story

Fun New Way For An Elevator Pitch To Trigger Your Biz Story | Growing To Be A Better Communicator | Scoop.it
Why cartoons are so memorable.

Via Karen Dietz, Richard Lock
more...
Karen Dietz's curator insight, March 12, 10:26 AM

Elevator pitches about who you are or what you do are always challenging. I don't even like the word 'pitch' because it sounds like you are just pushing a message at someone when what you really want to do is start a conversation.


I do like the word 'trigger' because that's the purpose of these few lines about yourself -- to trigger a conversation where you get to tell your story.


And this article shows us a new and very creative way to get that done: draw your Elevator piece! Use a cartoon. Use a powerful visual. Now that will get people chatting with you!


What fun. This might not work for everyone, but my guess is that it can be wildly applicable. And it's also another terrific way to brand your company and stand out from the crowd. How about putting it on the back of your business card?


Enjoy this creative post and the opportunities it presents.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Richard Lock's curator insight, March 12, 12:05 PM

Great idea.

Rescooped by Bobby Dillard from Moving minds and people in business
Scoop.it!

Archetypes, The Hero’s Journey & The Telling of Stories

Archetypes, The Hero’s Journey & The Telling of Stories | Growing To Be A Better Communicator | Scoop.it
Archetypes as Behaviors An archetype is essentially 'a universally understood symbol, term, or pattern of behavior, which serves as a prototype upon which others are copied, patterned, or emulated.' Jung talked about archetypes as universal,...

Via Karen Dietz, Carolyn Williams
more...
Denyse Drummond-Dunn's curator insight, December 3, 2013 3:49 AM

Interesting new persepctive on the customer journey; hope you find inspiration in it.

LaraBadioli's curator insight, December 3, 2013 8:42 AM

Archetipi e storie universali

Siegfried Holle's curator insight, December 6, 2013 6:54 PM

Good stories have better traction and outcomes 

Rescooped by Bobby Dillard from Breathing for Business
Scoop.it!

Stories: On a Blog/In the Boardroom, Still the Most Powerful Way to Persuade

Stories: On a Blog/In the Boardroom, Still the Most Powerful Way to Persuade | Growing To Be A Better Communicator | Scoop.it
He'd been on the job just two short weeks. Two weeks at the most prestigious publication in his industry, and he was already on the brink of bringing The

Via Karen Dietz, Carolyn Williams
more...
Karen Dietz's curator insight, November 18, 2013 6:23 PM

Author Jerod Morris of Copyblogger covers it all here quickly and succinctly:

  1. Why stories are so powerful
  2. The elements of a good story
  3. The elements for a remarkable story


And I really like this comment: 

"Stories about dying, mothers, and fighting for your ideasStories about snowboarding, subdural hematomas, and the secret of life.

Hell, even made-up stories about CEOs on ether trips shooting social media darlings with elephant tranquilizersThey persuade in different ways and for different goals. But they persuade."

The story elements he lists are:
  1. A hero (better to say 'protagonist' IMHO)
  2. A goal
  3. An obstacle
  4. A mentor (sometimes but not always)
  5. A moral


Even better, Morris includes examples of companies and their stories. Hooray! We like examples. Makes everything much more concrete. And they show us how we can apply Morris' advice to our own organizations.


Have fun checking out this article!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Studer Education's curator insight, November 20, 2013 2:36 PM

Storytelling... It's all about relationships!

Rescooped by Bobby Dillard from Good Business
Scoop.it!

3 Fab Examples of Companies Using Storytelling w/ $$ Results

3 Fab Examples of Companies Using Storytelling w/ $$ Results | Growing To Be A Better Communicator | Scoop.it
Three companies demonstrate how they use storytelling to get their message across.

Via Karen Dietz, Jose Nevarez
more...
Karen Dietz's curator insight, November 8, 2013 7:02 AM

Hey folks -- here are 3 companies who've used storytelling in different ways to grow their businesses. Yeah! These are the kinds of stories we always want to hear.


What I love about the first example is how the stories shared helped clarify/strengthen the internal culture of the business and the success that brought.


The second example uses a creative method to share the company's story. Actually, it's their supplier's stories which is even better! And wholesale customer's loyalty soared.


The third example shows the power of capturing and sharing customer stories. Customer engagement and business grew.


All of these can happen on a shoe-string budget. And some did! I hope this article gives you some ideas for what you can do too.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

Rescooped by Bobby Dillard from Just Story It Biz Storytelling
Scoop.it!

Significant Objects: How Stories Confer Value Upon Insignificant Objects

Significant Objects: How Stories Confer Value Upon Insignificant Objects | Growing To Be A Better Communicator | Scoop.it

In 2009, the duo embarked upon a curious experiment: They would purchase cheap trinkets, ask some of today’s most exciting creative writers to invent stories about them, then post the stories and the objects on eBay to see whether the invented story enhanced the value of the object. Which it did:

 

What a great research project and article on the power of storytelling to increase profits! Here Rob Walker and Joshua Glenn demonstrate that when you can attach a compelling story to a product, its monetary value increases.

 

That is good news for anyone using stories to sell products. I think it will work the same for selling services, too.

 

Anyway, go read the story of this research and the results they experienced. I bet you'll get ideas for some stories you want to create for your products/services.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
more...
Kristen E. Sukalac's comment, August 7, 2012 4:09 AM
Fascinating research! The website it comes from is also fabulous.
Karen Dietz's comment, August 7, 2012 3:36 PM
I am so glad you like it Kristen! Have a great week.