Growing To Be A Better Communicator
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Growing To Be A Better Communicator
Creative communication skills
Curated by Bobby Dillard
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Rescooped by Bobby Dillard from Just Story It! Biz Storytelling
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What Companies Often Miss In Their Storytelling

What Companies Often Miss In Their Storytelling | Growing To Be A Better Communicator | Scoop.it
Every business needs storytelling skills, but there's a key component many companies forget in telling their brand story.

Via Karen Dietz
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Karen Dietz's curator insight, July 2, 2014 3:56 PM

What a cool article! The post, written by Clay Hausmann, focuses on finding your story voice through the type of innovation your company provides. This generates your story genre that should be connecting all of your stories together.


Hey -- every business offers an innovation of some kind to the marketplace. As Hausmann says, this could be technical excellence, tribal strength, or self expression. He actually lists 6 to choose from, and gives examples to make his points.


His 6 genre categories are a great way to think about the stories you have to share and the voice to use. I think it simplifies how to tell our stories. I definitely hope this article helps you sort out your particular brand of storytelling!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Bobby Dillard from Communication
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Fun New Way For An Elevator Pitch To Trigger Your Biz Story

Fun New Way For An Elevator Pitch To Trigger Your Biz Story | Growing To Be A Better Communicator | Scoop.it
Why cartoons are so memorable.

Via Karen Dietz, Richard Lock
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Karen Dietz's curator insight, March 12, 2014 10:26 AM

Elevator pitches about who you are or what you do are always challenging. I don't even like the word 'pitch' because it sounds like you are just pushing a message at someone when what you really want to do is start a conversation.


I do like the word 'trigger' because that's the purpose of these few lines about yourself -- to trigger a conversation where you get to tell your story.


And this article shows us a new and very creative way to get that done: draw your Elevator piece! Use a cartoon. Use a powerful visual. Now that will get people chatting with you!


What fun. This might not work for everyone, but my guess is that it can be wildly applicable. And it's also another terrific way to brand your company and stand out from the crowd. How about putting it on the back of your business card?


Enjoy this creative post and the opportunities it presents.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Richard Lock's curator insight, March 12, 2014 12:05 PM

Great idea.