This CEO is a Train Wreck: 9 Crisis Communication Lessons You Can Learn | Braud Communications | Growing To Be A Better Communicator | Scoop.it

...Edward Burkhardt, CEO of Montreal, Maine & Atlantic Railways waited 5 days before visiting the crash site andmaking a statement to the media. His statement lacks a significant, quotable apology to those affected, while focusing too much on the technical aspects of dealing with insurance, finances and monetary issues. He even begins his statement by defending whether he is a compassionate person. 

 


Via Jeff Domansky, Lucas Wyrsch, Mike Masin