Around a month ago Neil Patel ran a Crazy Egg test, which showed that most people weren’t scrolling and reading the copy on NeilPatel.com.
Because of the data he decided to run an a/b test on the homepage.
The current homepage has 1292 words, plus the form fields are way below the fold so He felt it maybe decreasing my conversion rate.
He created a new version of the homepage, as seen below, that only contained 488 words and form fields higher on the page.
Via Antonino Militello, Robin Good