Every business needs email marketing to succeed today. Just like with social media, it is important to understand behaviour patterns of your audience and tailor your campaigns for optimal results.
We now know that emails have their best results in the first hour. This is the time-frame when your emails are likely to generate most engagement. It is thus essential to get this time right. Sending your email campaigns at the wrong time e.g. midnight will mean you cannot capitalise on this time-frame.
Every online business wants to increase sales. In an effort to do so, companies will offer promotions, create social media contests, and advertise their brand. All of these campaigns are good, but there’s one less common way that not many people think about that can help reach this goal: building a trustworthy website that consists of two components: reputation and security.
Reputation means providing visitors with assurance that your business is a reputable brand, that your customers will get their orders on time, and that you stand behind your products.
Security means providing users with a guarantee that your website is secure. We’ll go through some techniques that you can implement to ensure visitor security.
While discussing reputation, we’ll go through different features that make up a brand’s reputation. As we focus on each one, ask yourself these questions: Could this be a selling point for my brand? Will my customers be impressed by this?
- Customers Served...
- Mentions in Press...
- Years of Experience...
- Good Practice Seals...
- Social Media Following...
- Free Trials...
- Professional Website...
- Correct Spelling...
- Detailed Transaction Reporting...
The other key to building a trustworthy website is about letting visitors know that your website is secure. If you’re curious as to where you should put your security message, the answer is that it varies from business to business. Some popular ecommerce sites (such as Amazon) don’t need to have a security message on their homepage because they already have a great reputation. SaaS companies may need to mention their security on the homepage due to the nature of their business.
If you want a seal for your website, you’ll need to get an SSL certificate. We’ll get into the various certificate providers below.
Once you get a certificate, it will appear in your visitor’s browser..."
Each element is analyzed with more information and examples. It's very interesting. Read full and long article here:
Infographic showing the basics of the Inbound Marketing Implementation Process.
Understanding the power of Inbound Marketing to significantly grow your business is simple; what’s more complicated is understanding the process of attracting visitors to your site and turning them into qualified leads:
What steps do you need to take to get started?
What has to be done each day to keep the process moving?
How do you interact with and manage prospects?
While the execution of Inbound Marketing varies somewhat by client, prospect, industry, etc., the Weidert Group created an Infographic can be used to understand:
What work is foundational What work is ongoing What your prospects will experience moving through the sales funnel
If you need to step back and get a full overview of Inbound Marketing – what it is, why it works, what steps you need to take to get started – download Weidert Group’s
Classified/Ads website that allow you to post your ads for free, are very popular among personal as well as business users. You can use it to showcase your products, promote your website or blog, or to advertise any other services.
More than 83 million Facebook accounts are fake, the social network has revealed in a new SEC filing. That represents 8.7 percent of Facebook's user base. Facebook blames the accounts on duplication, misclassification, and undesirables.
Another great post by Neil from Quicksprout. And another reason to create quality pillar content. I have always been a strong believer of creating in-depth articles, as long you remain focused and to the point.
“Like” on Facebook is similar to Followers on Twitter. When users Like a brand on Facebook, they are in a way reocmmending the brand to their brands and contributing to the trust and authority of the brand. Obtaining Likes can be very valuable for any business.
In today’s digital universe, however, the notion of “liking” something has become ubiquitous. Liking is one of the primary ways people exert their tastes and preferences online, and it has created an entirely new type of conversation – one between consumers and brands.
Some have tried to calculate the ROI of a like for a brand, while others argue that the intrinsic value of a like can’t be quantified.
Lab42 asked 1000 social media respondents to identify what motivated (and prevented) them from showing their support for brands on Facebook. The results actually bring up a few new feature ideas Facebook should consider if it wants to keep business owners and marketers happy. See for yourself to see what people are saying.
The following Infographic, based on a study from RichRelevance , looked at 689 million shopping sessions on “leading U.S. retail sites” between January 1 and August 31, comparing Facebook, Twitter and Pinterest, in terms of the shopping traffic they drive to retail sites:
•Facebook dominates as a source of traffic: Shoppers who click-through from Facebook account for the overwhelming majority of shopping sessions at nearly 86% (85.8%), followed by Pinterest (11.3%) and Twitter (2.9%). • Shoppers who started at Facebook browse more – and buy more often: Shoppers who enter retail sites from Facebook tend to stay longer (nearly seven pages per visit vs. nearly three for Twitter and just over four from Pinterest) and purchase somewhat more frequently (conversion rates of 2.63%) than Pinterest (.93%) or Twitter (1.09%). • Pinterest drives larger orders – nearly double that of other social channels: While shoppers who come to retail sites from Facebook and Twitter purchase more often, Pinterest users spend dramatically more than either ($168.83 average order value vs. $94.70 for Facebook and $70.84 for Twitter).
Every business has intellectual property that is entitled to protection and from which it can potentially derive profit. One such area is copyright law; although there is often confusion about 1) what exactly is protected by copyright law, 2) how...
Twitter remains an enigma for many bloggers and businesses. Despite that. Twitter growth has accelerated since its inclusion in Apple's mobile operating system. To scale on social media the truth is that bigger is better.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.