Collective intelligence is a shared or group intelligence that emerges from the collaboration and competition of many individuals and appears in consensus decision making in bacteria, animals, humans and computer networks.
The Innovation Excellence community is home to innovation articles, webinars, videos, training and education - powering successful growth in the innovation management profession.
Viktor Markowski's insight:
What differentiates crowdsourcing from co-creation? These two buzzwords are used a variety of contexts today, which leads to a general confusion about the difference between these terms which are, let’s admit it, conceptually close. Even Quora’s answers are more confusing than enlightning!Joyce Van Dijk brings a valuable contribution to the discussion, and in this post we will complement it by findings from an academic paper, Crowdsourcing of Inventive Activities : Definition and Limits (Penin & Burger-Helmchen, 2011). This blog post builds on this research to highlight the advantages and limits of crowdsourcing… and the complementary role of co-creation.
I recently read a fascinating online conversation on Collective Intelligence with Tom Malone. Malone is Professor of Management at MIT’s Sloan School and the founding director of the MIT Center for Collective Intelligence (CCI).
Viktor Markowski's insight:
Another summary of the MIT Centre for Collective Intelligence and its research.
Over at the Edge there's a fascinating article by Thomas W. Malone about the work he and others are doing to understand the rise of collective human intelligence — an emergent phenomenon that's being primarily driven by our information technologies. We may be on an evolutionary trajectory, he argues, that could someday give rise to the global brain. And amazingly, he's developing an entirely new scientific discipline to back his case.
In an interactive timeline, called Crowdsourcing by World’s Best Global Brands, we show how the use of crowdsourcing has exploded since the early 2000′s. The objective of this timeline was to have a rich and visual representation of how brands increasingly use of crowdsourcing to pursue marketing- and innovation-related business objectives.
In their computer simulations of human evolution, scientists have discovered the emergence of the “homo socialis” with “other-regarding” preferences.
Viktor Markowski's insight:
Economics has a beautiful body of theory. But does it describe real markets? Doubts have come up not only in the wake of the financial crisis, since financial crashes should not occur according to the then established theories. Since ages, economic theory is based on concepts such as efficient markets and the “homo economicus”, i.e. the assumption of competitively optimizing individuals and firms. It was believed that any behavior deviating from this would create disadvantages and, hence, be eliminated by natural selection. But experimental evidence from behavioral economics show that, on average, people behave more fairness-oriented and other-regarding than expected. A new theory by scientists from ETH Zurich now explains why.
Analytical thinking is hitting the laws of physics and has been found wanting. The analytical mindset is at the foundation of our educational systems, our political systems, our financial systems and the business of business, all of which are reaching the end of their effectiveness in a world characterised by increasing complexity, volatility, uncertainty and ambiguity. This is being felt by many, but the awareness of what underlies it is lagging behind, so in an effort to ameliorate chronically low employee engagement, increasingly low voter turnout at elections, poor customer loyalty, or low attainment at school, we deploy little tricks or try to invent new “tools” or “techniques”. However, all the tools and techniques in the world are useless to really address these issues if they come out of the same old mechanistic, analytical mindset. A more sophisticated mindset is required first. A new kind of thinking, not a new trick devised out of old thinking, is required.
The need to collaborate with others is a big deal for how today's students love to take control of their own learning. Idea Champions provides us with 15 great quotes in praise of collaboration in the following article.
Every year for more than a decade, intellectual impresario and Edge editor John Brockman has been asking the era’s greatest thinkers a single annual question, designed to illuminate some important aspect of how we understand the world. In 2010, he asked how the Internet is changing the way we think. In 2011, with the help of psycholinguist Steven Pinker and legendary psychologist Daniel Kahneman, he posed an even grander question: “What scientific concept will improve everybody’s cognitive toolkit?” The answers, featuring a wealth of influential scientists, authors, and thought-architects, are released today in This Will Make You Smarter: New Scientific Concepts to Improve Your Thinking — a formidable anthology of short essays by 151 of our time’s biggest thinkers on subjects as diverse as the power of networks, cognitive humility, the paradoxes of daydreaming, information flow, collective intelligence, and a dizzying, mind-expanding range in between. Together, they construct a powerful toolkit of meta-cognition — a new way to think about thinking itself.
Crowdsourcing has generated a lot of buzz recently as innovators discover new ways to monetize the concept. For marketers, it’s a chance to channel the ideas of millions and creatively mobilize consumers to promote your brand. But that’s not he only way you can leverage the crowd.
To respond to this burgeoning interest, developers have come up with myriad new technologies that mobilize the customer community. Here are four innovative crowdsourcing tools.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.