The SPINbound Marketing Hub
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inbound sports marketing content to help you put the smile back on your fans' faces
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Wimbledon champion signs Asics endorsement deal - Sports Personal Endorsement news - Tennis Europe - SportsPro Media

Wimbledon champion signs Asics endorsement deal - Sports Personal Endorsement news - Tennis Europe - SportsPro Media | The SPINbound Marketing Hub | Scoop.it
Wimbledon champion signs Asics endorsement deal, Tennis Personal Endorsement news from SportsPro Media Europe (RT @OneChoix: 2012 Wimbledon men’s doubles champion Jonny Marray has signed a deal to become a brand ambassador for Asics.
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How to Make Strategy More Than a Nice Idea

How to Make Strategy More Than a Nice Idea | The SPINbound Marketing Hub | Scoop.it
Few things are more confusing to business owners and marketers than the idea of marketing strategy.
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Small Business Blog, Big Business Results

Small Business Blog, Big Business Results | The SPINbound Marketing Hub | Scoop.it
...What can you achieve with a blog? As a content management system that can be optimized for search and social shares, blogs with great content can help a company attract new customers, engage existing customers, connect with journalists and connect with potential new hires. There are many business communication goals that can be realized through blogging. How? The fundamentals that many companies seem to gloss over include: - Create a hub and spoke framework for blog publishing and promotion. - Source content that customers care about and that can influence sales or other goals. -Integrate blogging with SEO, Social Media, PR and Content Marketing efforts to amplify content where customers are actively looking. Those are general guidelines, so here are 4 steps for small business blogs to get big business results...
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Web Ink Now: Proof that you can succeed at Newsjacking too

Web Ink Now: Proof that you can succeed at Newsjacking too | The SPINbound Marketing Hub | Scoop.it
Several months ago I connected with Trent Silver, a young Internet entrepreneur, who wanted to test some of the ideas I talk about in my free World Wide Rave book and in my Newsjacking book. Trent has been building Web...
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How to Avoid PR Disaster With a Social Media Policy

How to Avoid PR Disaster With a Social Media Policy | The SPINbound Marketing Hub | Scoop.it
To reduce the risk of social media blunders gone viral, develop a company-wide policy that defines acceptable (and unacceptable) social media behavior, and dictates how employees can effectively communicate your brand culture, voice, and message.
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Free Template: Marketer's Template for Creating Buyer Personas

Free Template: Marketer's Template for Creating Buyer Personas | The SPINbound Marketing Hub | Scoop.it
Download @HubSpot's free template to creating buyer personas. (Download this free Persona Creation Template from @Hubspot http://t.co/AyugHmTQbH)
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Some B-to-B Brands Make Strides in Social Media

Some B-to-B Brands Make Strides in Social Media | The SPINbound Marketing Hub | Scoop.it
Report: 6 B2B brands that rival B2C in social media SUMMARY: Although B2C companies are ahead of B2Bs in social media execution, some brands are showing the way forward in the space, according to a Vivaldi Partners Group report. American Express, General Electric, Philips, Corning, Aon and SAP were cited for turning social media in customer consideration, purchases and loyalty. "We are now in the midst of changing, where things become mobile, where data, big data, multiple data sources come together. ... In this next stage of social media development ... there may be a level playing field between B2B and B2C," said Erich Joachimsthaler, Vivaldi Partners' CEO.
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UK digital ad spend up 12.5% to almost £5.5bn

UK digital ad spend up 12.5% to almost £5.5bn | The SPINbound Marketing Hub | Scoop.it
Mobile spend crosses half billion £ mark; now accounting for 10% of digital spend. Digital advertising up £607m; mobile driving over half this growth. Video up 46% to £160m; social media up 24% to £328m.
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Dhoni named brand ambassador of Emcure Pharmaceuticals

Dhoni named brand ambassador of Emcure Pharmaceuticals | The SPINbound Marketing Hub | Scoop.it
The company has its presence in across Asia; Africa; CIS; Europe; Latin America and Middle East.
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David Meerman Scott on News Jacking

David Meerman Scott shares his insights on the topic of news jacking from his latest book: News Jacking! Interested in learning how to use news jacking to he...
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Facebook’s Newest Round of Changes | Small Business SEO Company

Facebook’s Newest Round of Changes | Small Business SEO Company | The SPINbound Marketing Hub | Scoop.it
Let Wikimotive, your favorite small business SEO company, tell you about Facebook’s Newest Round of Changes.
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