Grimm is a primetime NBC drama which airs on Friday at 9:00 pm. This TV series has been on-air since October 2011 and currently season 3 is being shown (Grimm). The main four people who are involved in creating this TV series are Jim Kouf, David Greenwalt, Todd Miliner, and Sean Hayes. Jim Kouf is mostly known as the main writer for this show. But he is also known, alongside David Greenwalt, Todd Miliner, and Sean Hayes, as the executive producer (Grimm About). These are only few of the key people who are involved in the production of this show.
This show attempts to retell Grimm Brothers’ fairytales from a new perspective but focusing on the same theme of good triumphing evil (Grimm About). The main story centers around a Portland Homicide detective named Nick Burkhardt played by David Giuntoli discovering that he is a descended from an elite line of criminal profilers known as ‘Grimm’ (Grimm About). This recent discovery leads Nick with an internal conflict, deciding which of the two responsibilities are more important to him: the job of a detective or his new found identity as a ‘Grimm.’ As the show progresses, more and more people are let on about Nicks’ secret identity. As more people are let in on the secret, the people closed to him are placed in danger and Nick must try his best “to protect these people while still facing off ancient evils” (Ace Show Biz).
One way to attract viewers for a program is through TV flow. Since Grimm airs at 9:00 pm on Friday means that some other primetime shows air before and after; primetime hours are considered to be 8 to 10:00 pm. The show that airs before Grimm is Dateline News while the show that airs after is Dracula (NBC Schedule). If you look at these three shows together, one can see the conflicting topics among the first two shows. Dateline News is generally associated with reality and real-time stories while Grimm portrays the other side which is fantasy, supernatural elements such as zombies occurring in unreal time. Whereas, the TV flow gets smoother after this show since the show that airs right after Grimm also lingers under the same genre just focusing on a different subject which is vampires. Most of the time, Dateline News represent real-time events (displaying what is happening currently), Grimm storyline tries to illustrate present-time, whereas, Dracula is setback in historical time; together these shows, virtually portray a backward time shift in the time period these shows uses for their storyline. Additionally, Grimm greatly benefits from airing right after news because usually the featured audience for Dateline News is usually between the ages of 18 to 49 which this show tries to attract (Grimm Finishes). This show also benefits since after an hour of watching real-life stories, many viewers need an escape from reality which this show tries to attempt.
Analyzing ads that air doing a TV program can help tell a lot about the shows’ audience and even the type of messages that revolve around the whole program or the episode that air along with the ads. For example, Grimm episode one of season 3 had four various commercials which includes Lowes, Netflix, XBOX 360, and Verizon. After seeing these commercials multiple times during the duration of the episode, I started to notice a pattern between the program and these ads. All of these ads hint at creativity, discovery, and entertainment. A program is usually associated with providing entertainment while being creative and individualist at the same time which Grimm episode serves as; the episode moves by suspense which leads to new discoveries about the characters and help deepen character development. These ads are aired specifically doing this program and this episode is because people between ages of 18 to 49 are known for being curious and expects creativity which is a key marketing factor for these products; by airing these commercials doing this show helps the marketer feel more assured that the right consumer base will be seeing their products ads.
Episode two of season 3 focuses on chasing down Nick. The commercials that aired doing the episode were ads about Sangria (yellow tail wine), PNC|CFO cash flow insight software, Toyota Camry hybrid, Netflix, Verizon, Farmers Insurance, and Kindle Fire HDX. All of these ads in some way focus on the idea of chase and the feel of adventure. Sangria, Toyota Camry hybrid, and Kindle Fire HDX ads try to imply the idea of flee, eventually leading to discovering new things along the way. Also, a common idea among the ads is new, improved innovations. This connects to the audience since now days younger people always want new, improved things so by airing these ads doing this episode, the marketers will be assured that the advertisement reaches the right consumer base.
Episode three was filled with ads of Sears, Verizon, Pristiq, Netflix, and other NBC shows. The ads that featured doing this episode were not very relevant to the episode but they did connect to the audience. Since the audience age ranges from 18 to 49, it feature ads related to new fashion lines arriving at Sears, best cellphone service compared to other services which is Verizon; also people in this age range are more likely to develop or have depression so an ad of anti-depression medicine, Pristiq is aired (What is depression?). Finally ads of other NBC shows to attract and generate viewers for their other shows who share similar audience demographics.
Not all of these ads are relevant to the streaming of the episodes since viewing a show online would enable ad trackers which usually adds random ads in to the video depending on your searching habits; whereas, if you are watching an episode on the TV, the ads will come off more relevant since the ads are more likely structured to appeal to that specific audience demographics, whereas online, the ads may vary from person to person.